Paula de Diego

Hey! I'm Paula, a Brand + Social Media Designer and Strategist ✨ My creative agency crafts impactful brand identities + engaging social media strategies 🚀 We're bilingual wizards, so all of our services are in Spanish and English 🧙🏻 We've worked with clients such as: Contra, Tango, Bottle, Remento, Eraser and Pangea (I know so cool!) 🤠 Let's land your brand into your client's mind!

Projects

Bottle | Social Media Management

Like the milkman, but for your business 🥛 For one month we were in charge of managing Bottle's Instagram. This included creating video and graphic content, content ideas, content calendar, social media strategy, monthly reports and daily engagement. Our biggest challenge on this project was getting all the information and content from the team so that we could translate and digest everything for the audience. Who is Bottle? Remember when the milkman came to your doorstep and delivered your weekly milk crates? Everybody in your community had the same one and probably found him through word of mouth. At Bottle, we want to bring that concept back, but better. We make it dead simple for a local vendor—whether a farmer, a baker, or a vegan cook—to launch a store, communicate with customers, and sell flexible subscriptions all in one place. Imagine a world where you can text a local baker for a fresh loaf of bread, receive recipe recommendations from the farmer whose stand you frequent at the market, and inform your meal prep service to pause your plan while you're away on vacation in just a few taps. Now stop imagining. This is real, and it's happening. A community where makers can chat with and sell to locals with ease and learn from one another along the way—that's the Bottle vision. --- Social Media Strategy, Design + Management by Land itSee More

Tango | Influencer/Creator Sourcing

It takes (a lot more than) two to Tango. We started working with Annie and the Tango team in November 2022, doing influencer and creator sourcing for them. We research and source a weekly list of 15-20 influencers and creators from Instagram and TikTok that include: Their contact info (first and last name, and email address) Social media handles (Instagram Reels, TikTok, and YouTube Shorts) A personalized sentence to spice up your cold emails with an extra dose of authenticity. Plus, social metrics for each platform, like follower counts, engagement rates, average video views, likes, and even an estimated watch time. Our biggest challenge for this project is the time spent finding new creators on the different platforms, but we're thankful that the team is there to help us with keywords and to answer any question we might have 💛 Our process Each week we source around 15-20 influencers who have a specific number of followers and create niche content, so the Tango team can review and reach out to them. The process is somewhat automated thanks to Airtable, where we just input the information, including the personalized sentence, so that when they send the email it feels more personal. The team then gives us feedback, and we repeat the process all over again the next week! See More

Noura | Social Media Design + Scheduling

"I've never laughed so hard in my life" 🤭 Since August 2022, we've been in charge of managing, ideating, creating graphics and scheduling Noura's content. Noura is a first generation Egyptian-American who is unapologetically herself–Muslim, hijabi, and notoriously heard before seen. Noura is an Arabic word meaning light, which she embodies by her ability to light up a room wherever she goes. She’s always loved being in front of the camera and over time, she came to love entertaining others through her bright personality, talkative nature and love for building community. She is a huge advocate of self-love, knowing your worth and not letting anyone dim your light. Currently, the biggest theme in her life is one that plagues most almost-30 year olds—solidifying and celebrating who you are without being defined by the expectations of society or culture (bye Aunties!). Social Media Strategy, Design + Scheduling by Land it See More

Favourite Notification | Brand Identity + App & Social Media

Don't miss out with Favourite Notification 💁🏻‍♀️ Rihanna Jones has had enough of missing out on her fav beauty/self-care supplies. She has decided to come up with a way to be notified when a new product drops or when an old fav restocks! This is a fantastic way to stay on top of your beauty routine without the stress of missing out! Concept, Strategy & Design by Land itSee More

Work History

Social Media and Creator Manager

ContraIf you're interacting with Contra on social media, it's me! I'm the main point of contact for most people that ask questions, comment or send us a message. I manage all 5 social media platforms where Contra is present (LinkedIn, Twitter, TikTok, Instagram, YouTube) and engage with our target market and potential clients everyday.

Influencer Marketing Manager (freelance)

RementoWe handled their Christmas holiday influencer campaign (from sourcing, managing and reporting analytics) and then they decided to continue working with us. They hired us for their Mother's and Father's Day campaigns, which we're currently in the process of running!

Influencer/Creator Sourcing

EraserWe started working with Shin and the Eraser team in August 2023, doing influencer and creator sourcing for them. We research and source a weekly list of 30 influencers and creators from YouTube that include: - Their contact info (first and last name, and email address) - Social media handles (YouTube) - Keywords we used to search for them - Plus, social metrics like follower counts, engagement rates, total video views and total videos. Our biggest challenge for this project is the time spent finding new creators, but we're thankful that the team is there to help us with keywords and give us feedback 💛

Influencer/Creator Sourcing

TangoWe started working with Annie and the Tango team in November 2022, doing influencer and creator sourcing for them. We research and source a weekly list of 10-25 influencers and creators from Instagram and TikTok that include: - Their contact info (first and last name, and email address) - Social media handles (Instagram Reels, TikTok, and YouTube Shorts) - A personalized sentence to spice up your cold emails with an extra dose of authenticity. - Plus, social metrics for each platform, like follower counts, engagement rates, average video views, likes, and even an estimated watch time. Our biggest challenge for this project is the time spent finding new creators on the different platforms, but we're thankful that the team is there to help us with keywords and to answer any question we might have 💛

Social Media Marketing Manager

Veronica Di PoloWe help Veronica with the brainstorming of creative ideas, content creation, and social media management for all her social media channels (Instagram, Facebook, Pinterest, LinkedIn & TikTok), and with the development of her marketing strategies + product/course launches.We help Veronica with the brainstorming of creative ideas, content creation, and social media management for all her social media channels (Instagram, Facebook, Pinterest, LinkedIn & TikTok), and with the development of her marketing strategies + product/course launches.

Reviews

Exceeds ExpectationsRecommended by clients 3 times.

Top EarnerHas earned $10k+ on Pangea.

Paula has received Kudos for:

Reliability (3)

Independence (3)

Communication (1)

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"Paula produces incredibly high-quality work and on-time! Will definitely be working with her again"

Adam A.Pangea.app

Education

Universidad CEU Cardenal Herrera

Double Degree, Business Management and MarketingSep 2016 - Jun 2021

FH Muenster

European Business Program, BusinessOct 2018 - Jun 2021

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