Top Talent like Rachael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rachael Daniel

Creative & Brand Strategist
Project Manager
Community Manager
Santa Monica, CA, US
Project Management
LinkedIn
Digital Strategy
Talent Management
Partnership Management
Influencer Marketing
Client Management
Management
Event Marketing
TikTok Management
Creative Strategy
Creative Writing
Online Marketing
Copywriting
Instagram Reels
Brand Ambassador
Content Development
Blog Marketing
Blog Writing
Social Media Communications
Social Media Management
Instagram Ads
Facebook
Digital Marketing
Promotional Marketing
Pinterest
Creative Marketing
Retargeting
Content Strategy
Marketing Strategy
Advertising
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Digital Marketing & Influencer Consultant | UGC, Social + Creator-Led Growth | Campaign Management, Strategy + Reporting
I’m a freelance Digital Marketing & Influencer Consultant specializing in creator-led marketing for consumer brands! I partner with beauty, fashion, food, lifestyle, and DTC companies to plan, execute, and optimize influencer, UGC, and social campaigns - from sourcing talent and negotiating contracts to creative briefs, content approvals, reporting, and strategy. My work spans across both campaign-based and ongoing retained support, helping brands leverage creators to scale awareness, content production, and performance. What I Help Brands With:
• Influencer & UGC sourcing / outreach
• Talent negotiations & contracting
• Creative briefs + strategy
• Content planning + approvals
• Day-to-day campaign management
• Affiliate, promo codes, TikTok Shop, LTK & Shopify
• Reporting, insights & dashboards
• Social content & creative coordination
• Brand, social, digital & e-comm foundations Industries: Beauty • Fashion • Lifestyle • DTC • Food • Beverage • Wellness • Luxury Open to project, campaign, retainer, or fractional engagements. Contact me directly by email at rachaeldaniel24@gmail.com

Projects

Client: TikTok Shop - UGC Influencer Acquisition Campaign

Client: TikTok Shop - UGC Influencer Acquisition Campaign - Managed 11 creators and 19 assets - Since launching over 50+ marketing videos in their campaign, UG has seen CPA (cost per signup) for creators drop 20%. Over a quarter, this was a $404k return for the business. Virality: This campaign’s top-performing content had gained over 6M views, reaching 4M viewers & is currently the highest-performing UG ad for acquisition. The Intro to TikTok Shop series has achieved 25.6M views and reached 1.5M creators. Owned campaign end-to-end, partnering with creative and finance teams to manage creator briefing, reporting, and invoicing/payments Top Creator videos for reference: https://www.tiktok.com/t/ZP894736o/ https://www.tiktok.com/t/ZP894pyv9/ https://www.tiktok.com/t/ZP894C3Yr/ https://www.tiktok.com/t/ZP894cgRT/See More

Work History

F

Digital Marketing Consultant

FreelancePartners cross-functionally with founders, marketing teams, and agencies to execute creator-led campaigns that drive brand visibility, content production, and performance across channels. Active & Recent Clients: True North Social, ThirdLove, Sunice, ANNI Hair Wax, Thrive Societe, Anthem The Label, Guac On!, Catalo, House of Fab • End-to-end influencer & UGC campaign management (sourcing → negotiation → approvals → reporting) • Creative direction & development for briefs, concepts & content strategy • Talent sourcing, outreach, negotiation & contract execution • Coordinate with finance teams for creator payments, invoicing & reconciliation • Redline, route & manage creator contracts + statements of work • Track affiliate, promo, LTK, TikTok Shop & performance metrics • Build reporting dashboards, insights & strategic recommendations • Oversee content timelines, approvals & feedback loops • Support broader digital channels (social, paid creative, email & e-comm)
O

Influencer Marketing Manager

OK COOLSep 2023 - Apr 2024 • 8 mos• Client roster included: TikTok Shop, Nutrafol, Uber, Bumble, Uniqlo, LG Beauty/Belief Skincare, Anheuser-Busch InBev, Riffusion • Managed talent, influencer, and UGC creator partnerships including sourcing, contract negotiations, briefing, content planning/development and delivery including efficient feedback provisions and trackers • Developed internal creative briefs and leads kick-off meetings for strategy, creative and production • Supported large 360 campaigns including in-house production as well as project-based campaigns via creators and influencers • Responsible for P&L’s to ensure efficient implementation of campaigns within established budgetary limits • Client liaison nurturing and growing relationships focused on integrated marketing planning from strategy and creativity through execution • Monitors the health of accounts ensuring monthly reporting is delivering against client goals and KPIs • Prioritizes a deep understanding of what makes content interesting and shareable across all social channels and how technology, the arts and pop culture impact advertising and online trends
C

Partnerships Manager

Connexity, Inc.Apr 2023 - Aug 2023 • 5 mos• Managing, retaining, and accelerating growth of current SYL influencer accounts through highly proactive engagement • Onboarding, educating, converting, and growing new SYL influencer accounts • Researching and understanding the content, audience, key retailers, and competitor monetization across influencer accounts • Collaborating cross-functionally with analyst, product, and community teams to optimize traffic performance through analytic dashboards and KPI’s to exceed financial goals • Creating, developing, and implementing targeted email marketing campaigns with dynamic content using segmentation strategy and creative design
L

Social & Digital Media Manager

Lobeline CommunicationsMar 2022 - Jan 2023 • 11 mos• Community strategy including: methods for acquisition, engagement, moderation policies, content building, influencers, etc • Conceptualize and execute community-facing initiatives, including contests, viral initiatives, and promotional opportunities • Draft, organize, and publish content calendars across all channels (Sprout) • Work with the creative team to coordinate the preparation of required digital assets for given campaigns • Prepare forecasts and performance reports that monitor and analyze key media metrics, quality, and campaign performance
P

Social Media Influencer Partnerships Manager

PollenAug 2018 - Apr 2022 • 3 yrs 9 mos• Owned influencer relationships across campaigns, scaling a minimum of 4+ experience campaigns a month • Trialed and developed influencer marketing playbooks across Instagram, YouTube, Twitter, and TikTok throughout the three major campaign life cycles: Lead Generation, Mid Marketing, and On-Site • Strategized content-driven marketing campaigns in line with our brand marketing objectives to help establish brand awareness, engagement, leads, and sales across YouTube, TikTok, and Instagram ​​• Optimized channel costs, lead conversions, sales, engagement, and funnel performance using experiments, data, and analytics to build a repeatable and scalable growth channel across all major social channels
M

SolTech+

Marketing CoordinatorApr 2018 - Nov 2018 • 8 mos• Implemented targeted communications and advertising content for social platforms • Assist in the development and management of social media marketing and influencer marketing strategy • Optimized and budgeted promotional advertisements across all social media channels
C

Social Media Marketing Coordinator

Catwalk to Sidewalk Inc. May 2018 - Aug 2018 • 4 mos
S

Public Relations Specialist

Simply Inc.Oct 2017 - May 2018 • 8 mos
A

E-Commerce Specialist/Social Media Marketer

ABM FASHION SOURCING INCJul 2017 - May 2018 • 11 mos• Established social media accounts and implemented new and effective growth strategies • Photographed, photoshopped, and updated inventory to all ecommerce and social media channels • Monitored client and sales accounts

Education

Fashion Institute of Design & Merchandising (FIDM)

Merchandise MarketingSep 2016 - Sep 2018

Similar Pangeans

Nico Buonasora

Social Media & Digital Marketing Expert | Proven Success in Influencer Campaigns | Strategic Leader in Cross-Functional Teams | Driving Engagement & Growth with Data-Driven Insights
Growth Marketing Management • Social Media Marketing • Project Management • 4 years of exp. • Seoul, KR

Azul Gabrielson

Content creator with creative ideas that bring lots of business
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Ashley Y.

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Content Marketing • 9 years of exp. • Los Angeles, CA, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing & Influencer Consultant | UGC, Social + Creator-Led Growth | Campaign Management, Strategy + Reporting
I’m a freelance Digital Marketing & Influencer Consultant specializing in creator-led marketing for consumer brands! I partner with beauty, fashion, food, lifestyle, and DTC companies to plan, execute, and optimize influencer, UGC, and social campaigns - from sourcing talent and negotiating contracts to creative briefs, content approvals, reporting, and strategy. My work spans across both campaign-based and ongoing retained support, helping brands leverage creators to scale awareness, content production, and performance. What I Help Brands With:
• Influencer & UGC sourcing / outreach
• Talent negotiations & contracting
• Creative briefs + strategy
• Content planning + approvals
• Day-to-day campaign management
• Affiliate, promo codes, TikTok Shop, LTK & Shopify
• Reporting, insights & dashboards
• Social content & creative coordination
• Brand, social, digital & e-comm foundations Industries: Beauty • Fashion • Lifestyle • DTC • Food • Beverage • Wellness • Luxury Open to project, campaign, retainer, or fractional engagements. Contact me directly by email at rachaeldaniel24@gmail.com

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Nico Buonasora

Social Media & Digital Marketing Expert | Proven Success in Influencer Campaigns | Strategic Leader in Cross-Functional Teams | Driving Engagement & Growth with Data-Driven Insights
Growth Marketing Management • Social Media Marketing • Project Management • 4 years of exp. • Seoul, KR

Azul Gabrielson

Content creator with creative ideas that bring lots of business
Social Media Marketing • Content Marketing • 6 years of exp. • Los Angeles, CA, US

Ashley Y.

Social Media Marketing Strategist & Influencer Manager for Brands & Celebrities, Marketing Consultant, Project Manager, and Content Creator
Content Marketing • 9 years of exp. • Los Angeles, CA, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
Copywriting • Social Media Marketing • 5 years of exp. • Colts Neck, NJ, US

Top Talent like Rachael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rachael Daniel

Creative & Brand Strategist
Project Manager
Community Manager
Santa Monica, CA, US
Project Management
LinkedIn
Digital Strategy
Talent Management
Partnership Management
Influencer Marketing
Client Management
Management
Event Marketing
TikTok Management
Creative Strategy
Creative Writing
Online Marketing
Copywriting
Instagram Reels
Brand Ambassador
Content Development
Blog Marketing
Blog Writing
Social Media Communications
Social Media Management
Instagram Ads
Facebook
Digital Marketing
Promotional Marketing
Pinterest
Creative Marketing
Retargeting
Content Strategy
Marketing Strategy
Advertising
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Client: TikTok Shop - UGC Influencer Acquisition Campaign

Client: TikTok Shop - UGC Influencer Acquisition Campaign - Managed 11 creators and 19 assets - Since launching over 50+ marketing videos in their campaign, UG has seen CPA (cost per signup) for creators drop 20%. Over a quarter, this was a $404k return for the business. Virality: This campaign’s top-performing content had gained over 6M views, reaching 4M viewers & is currently the highest-performing UG ad for acquisition. The Intro to TikTok Shop series has achieved 25.6M views and reached 1.5M creators. Owned campaign end-to-end, partnering with creative and finance teams to manage creator briefing, reporting, and invoicing/payments Top Creator videos for reference: https://www.tiktok.com/t/ZP894736o/ https://www.tiktok.com/t/ZP894pyv9/ https://www.tiktok.com/t/ZP894C3Yr/ https://www.tiktok.com/t/ZP894cgRT/

Work History

F

Digital Marketing Consultant

FreelancePartners cross-functionally with founders, marketing teams, and agencies to execute creator-led campaigns that drive brand visibility, content production, and performance across channels. Active & Recent Clients: True North Social, ThirdLove, Sunice, ANNI Hair Wax, Thrive Societe, Anthem The Label, Guac On!, Catalo, House of Fab • End-to-end influencer & UGC campaign management (sourcing → negotiation → approvals → reporting) • Creative direction & development for briefs, concepts & content strategy • Talent sourcing, outreach, negotiation & contract execution • Coordinate with finance teams for creator payments, invoicing & reconciliation • Redline, route & manage creator contracts + statements of work • Track affiliate, promo, LTK, TikTok Shop & performance metrics • Build reporting dashboards, insights & strategic recommendations • Oversee content timelines, approvals & feedback loops • Support broader digital channels (social, paid creative, email & e-comm)
O

Influencer Marketing Manager

OK COOLSep 2023 - Apr 2024 • 8 mos• Client roster included: TikTok Shop, Nutrafol, Uber, Bumble, Uniqlo, LG Beauty/Belief Skincare, Anheuser-Busch InBev, Riffusion • Managed talent, influencer, and UGC creator partnerships including sourcing, contract negotiations, briefing, content planning/development and delivery including efficient feedback provisions and trackers • Developed internal creative briefs and leads kick-off meetings for strategy, creative and production • Supported large 360 campaigns including in-house production as well as project-based campaigns via creators and influencers • Responsible for P&L’s to ensure efficient implementation of campaigns within established budgetary limits • Client liaison nurturing and growing relationships focused on integrated marketing planning from strategy and creativity through execution • Monitors the health of accounts ensuring monthly reporting is delivering against client goals and KPIs • Prioritizes a deep understanding of what makes content interesting and shareable across all social channels and how technology, the arts and pop culture impact advertising and online trends
C

Partnerships Manager

Connexity, Inc.Apr 2023 - Aug 2023 • 5 mos• Managing, retaining, and accelerating growth of current SYL influencer accounts through highly proactive engagement • Onboarding, educating, converting, and growing new SYL influencer accounts • Researching and understanding the content, audience, key retailers, and competitor monetization across influencer accounts • Collaborating cross-functionally with analyst, product, and community teams to optimize traffic performance through analytic dashboards and KPI’s to exceed financial goals • Creating, developing, and implementing targeted email marketing campaigns with dynamic content using segmentation strategy and creative design
L

Social & Digital Media Manager

Lobeline CommunicationsMar 2022 - Jan 2023 • 11 mos• Community strategy including: methods for acquisition, engagement, moderation policies, content building, influencers, etc • Conceptualize and execute community-facing initiatives, including contests, viral initiatives, and promotional opportunities • Draft, organize, and publish content calendars across all channels (Sprout) • Work with the creative team to coordinate the preparation of required digital assets for given campaigns • Prepare forecasts and performance reports that monitor and analyze key media metrics, quality, and campaign performance
P

Social Media Influencer Partnerships Manager

PollenAug 2018 - Apr 2022 • 3 yrs 9 mos• Owned influencer relationships across campaigns, scaling a minimum of 4+ experience campaigns a month • Trialed and developed influencer marketing playbooks across Instagram, YouTube, Twitter, and TikTok throughout the three major campaign life cycles: Lead Generation, Mid Marketing, and On-Site • Strategized content-driven marketing campaigns in line with our brand marketing objectives to help establish brand awareness, engagement, leads, and sales across YouTube, TikTok, and Instagram ​​• Optimized channel costs, lead conversions, sales, engagement, and funnel performance using experiments, data, and analytics to build a repeatable and scalable growth channel across all major social channels
M

SolTech+

Marketing CoordinatorApr 2018 - Nov 2018 • 8 mos• Implemented targeted communications and advertising content for social platforms • Assist in the development and management of social media marketing and influencer marketing strategy • Optimized and budgeted promotional advertisements across all social media channels
C

Social Media Marketing Coordinator

Catwalk to Sidewalk Inc. May 2018 - Aug 2018 • 4 mos
S

Public Relations Specialist

Simply Inc.Oct 2017 - May 2018 • 8 mos
A

E-Commerce Specialist/Social Media Marketer

ABM FASHION SOURCING INCJul 2017 - May 2018 • 11 mos• Established social media accounts and implemented new and effective growth strategies • Photographed, photoshopped, and updated inventory to all ecommerce and social media channels • Monitored client and sales accounts

Education

Fashion Institute of Design & Merchandising (FIDM)

Merchandise MarketingSep 2016 - Sep 2018

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.