Top Talent like R.C. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

R.C. Ferraz

Growth Marketing Manager
Philadelphia, PA, US
Market Analysis
Copywriting
Digital Marketing
SEO
Salesforce
Available for hire fromNegotiable
Contracts
Director of Marketing Operations
Head of Marketing | Demand Generation & Growth Leader | B2B SaaS Executive Innovative and results-oriented marketing executive with a proven track record of driving revenue growth, pipeline acceleration, and high-impact demand generation strategies for B2B SaaS companies. With over a decade of experience in growth marketing, account-based marketing (ABM), and multi-channel campaign execution, I specialize in aligning marketing and sales to deliver scalable, measurable business outcomes. I am passionate about developing data-driven marketing programs that optimize customer acquisition, retention, and expansion. My expertise spans building high-performing teams, designing go-to-market strategies, and leveraging advanced marketing technology stacks to enhance performance and efficiency. Throughout my career, I have successfully scaled demand generation functions, improved marketing-sourced pipeline contribution, and helped organizations achieve predictable revenue growth. Currently seeking opportunities to connect with industry leaders, exchange insights, and drive transformational marketing strategies in the B2B SaaS space. Let’s connect to discuss how we can collaborate and drive success together! Key Specialties: Demand Generation | Revenue & Growth Marketing | B2B SaaS Strategy | Multi-Channel Campaign Optimization | ABM | Sales & Marketing Alignment | Marketing Automation | Data-Driven Decision Making | Leadership & Team Building | Go-To-Market Strategy | KPI Measurement & Optimization

Projects

Farberseal

Copy writer for the ad

Work History

T

Director of Marketing Technology Operations

TALLYContract EmployeeNov 2018 - Feb 2022 • 3 yrs 4 mos• Designed and implemented a comprehensive demand generation strategy, leading to a 68% increase in pipeline and revenue growth. • Developed and optimized multi-channel marketing programs, balancing investments in paid media, content, ABM, and inbound strategies to maximize ROI. • Hired and led a high-performing marketing team, including campaign specialists, field marketers, and growth strategists, fostering a culture of innovation and performance excellence. • Partnered with Sales to refine targeting, lead follow-up, and conversion processes, improving marketing-sourced pipeline contribution by 47%. • Established foundational marketing infrastructure and technology stack to enhance marketing attribution, automation, and campaign performance tracking. • Regularly analyzed and optimized marketing performance, refining strategies based on data-driven insights to improve conversion rates and customer acquisition costs.
K

Director of Content Strategy & Marketing Technology

KLOUTContract EmployeeMar 2013 - Jan 2018 • 4 yrs 11 mos• Led strategic and results-driven marketing operations in leveraging technology, data, and automation to drive marketing efficiency and revenue growth. • Extensive experience in B2B SaaS platforms and tools to increase sales by 64%. • Specialize in optimizing marketing infrastructures, streamlining lead management processes, and enhancing performance tracking by 77% and to deliver measurable business impact by 34% yoy. • Implemented and managed martech stacks, CRM systems, and attribution models that provide actionable insights. • Led campaign analysis, process refinement, and cross-functional collaboration to ensure seamless alignment between marketing and sales teams. • Leveraged automation and data-driven strategies to scale accounts efficiently, improve conversion rates, and maximize ROI.
T

Senior Content Marketing Manager (Technology)

TOTSYFull-time EmployeeDec 2009 - Feb 2013 • 3 yrs 3 mos• Manage and optimize the marketing technology stack, including CRM (Salesforce, HubSpot), marketing automation tools, and analytics platforms. • Implement and configure marketing automation workflows, email campaigns, and lead nurturing sequences. • Ensure seamless integration between marketing, sales, and customer data systems to support lead tracking, scoring, and attribution. • Manage and optimize the marketing technology stack, including CRM (Salesforce, HubSpot), marketing automation tools, and analytics platforms. • Develop and maintain dashboards and reporting frameworks to measure campaign performance, marketing attribution, and ROI. • Support A/B testing, personalization, and segmentation strategies to improve engagement and conversion rates. • Troubleshoot technical issues and collaborate with IT, developers, and third-party vendors to resolve platform-related challenges. • Ensure compliance with data privacy regulations and best practices for data governance. • Research and evaluate new marketing technologies to enhance automation, customer engagement, and reporting capabilities. • Provide training and documentation to marketing teams on best practices for using Martech tools effectively.
L

Sr. Marketing Technology Manager

LIFETIME BRANDSFull-time EmployeeJul 2001 - Apr 1995 • 10 mos• Assist in the execution of marketing campaigns across digital, email, social media, and other channels. • Support content creation, including blog posts, social media updates, email newsletters, and marketing collateral. • Manage social media accounts by scheduling posts, engaging with followers, and tracking performance metrics. • Conduct market research and competitor analysis to identify trends and opportunities. • Assist with SEO efforts, including keyword research, content optimization, and website updates. • Collaborate with design and content teams to develop marketing materials and promotional assets. • Track and report on campaign performance, engagement metrics, and conversion rates. • Assist with event planning, webinars, and promotional activities.

Education

N

New York University

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services1993 - 1996
U

University of Florida

Associate of Arts and Sciences - AAS, Business/Managerial Economics1990 - 1993

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Director of Marketing Operations
Head of Marketing | Demand Generation & Growth Leader | B2B SaaS Executive Innovative and results-oriented marketing executive with a proven track record of driving revenue growth, pipeline acceleration, and high-impact demand generation strategies for B2B SaaS companies. With over a decade of experience in growth marketing, account-based marketing (ABM), and multi-channel campaign execution, I specialize in aligning marketing and sales to deliver scalable, measurable business outcomes. I am passionate about developing data-driven marketing programs that optimize customer acquisition, retention, and expansion. My expertise spans building high-performing teams, designing go-to-market strategies, and leveraging advanced marketing technology stacks to enhance performance and efficiency. Throughout my career, I have successfully scaled demand generation functions, improved marketing-sourced pipeline contribution, and helped organizations achieve predictable revenue growth. Currently seeking opportunities to connect with industry leaders, exchange insights, and drive transformational marketing strategies in the B2B SaaS space. Let’s connect to discuss how we can collaborate and drive success together! Key Specialties: Demand Generation | Revenue & Growth Marketing | B2B SaaS Strategy | Multi-Channel Campaign Optimization | ABM | Sales & Marketing Alignment | Marketing Automation | Data-Driven Decision Making | Leadership & Team Building | Go-To-Market Strategy | KPI Measurement & Optimization

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like R.C. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

R.C. Ferraz

Growth Marketing Manager
Philadelphia, PA, US
Market Analysis
Copywriting
Digital Marketing
SEO
Salesforce
Available for hire fromNegotiable
Contracts

Projects

Farberseal

Copy writer for the ad

Work History

T

Director of Marketing Technology Operations

TALLYContract EmployeeNov 2018 - Feb 2022 • 3 yrs 4 mos• Designed and implemented a comprehensive demand generation strategy, leading to a 68% increase in pipeline and revenue growth. • Developed and optimized multi-channel marketing programs, balancing investments in paid media, content, ABM, and inbound strategies to maximize ROI. • Hired and led a high-performing marketing team, including campaign specialists, field marketers, and growth strategists, fostering a culture of innovation and performance excellence. • Partnered with Sales to refine targeting, lead follow-up, and conversion processes, improving marketing-sourced pipeline contribution by 47%. • Established foundational marketing infrastructure and technology stack to enhance marketing attribution, automation, and campaign performance tracking. • Regularly analyzed and optimized marketing performance, refining strategies based on data-driven insights to improve conversion rates and customer acquisition costs.
K

Director of Content Strategy & Marketing Technology

KLOUTContract EmployeeMar 2013 - Jan 2018 • 4 yrs 11 mos• Led strategic and results-driven marketing operations in leveraging technology, data, and automation to drive marketing efficiency and revenue growth. • Extensive experience in B2B SaaS platforms and tools to increase sales by 64%. • Specialize in optimizing marketing infrastructures, streamlining lead management processes, and enhancing performance tracking by 77% and to deliver measurable business impact by 34% yoy. • Implemented and managed martech stacks, CRM systems, and attribution models that provide actionable insights. • Led campaign analysis, process refinement, and cross-functional collaboration to ensure seamless alignment between marketing and sales teams. • Leveraged automation and data-driven strategies to scale accounts efficiently, improve conversion rates, and maximize ROI.
T

Senior Content Marketing Manager (Technology)

TOTSYFull-time EmployeeDec 2009 - Feb 2013 • 3 yrs 3 mos• Manage and optimize the marketing technology stack, including CRM (Salesforce, HubSpot), marketing automation tools, and analytics platforms. • Implement and configure marketing automation workflows, email campaigns, and lead nurturing sequences. • Ensure seamless integration between marketing, sales, and customer data systems to support lead tracking, scoring, and attribution. • Manage and optimize the marketing technology stack, including CRM (Salesforce, HubSpot), marketing automation tools, and analytics platforms. • Develop and maintain dashboards and reporting frameworks to measure campaign performance, marketing attribution, and ROI. • Support A/B testing, personalization, and segmentation strategies to improve engagement and conversion rates. • Troubleshoot technical issues and collaborate with IT, developers, and third-party vendors to resolve platform-related challenges. • Ensure compliance with data privacy regulations and best practices for data governance. • Research and evaluate new marketing technologies to enhance automation, customer engagement, and reporting capabilities. • Provide training and documentation to marketing teams on best practices for using Martech tools effectively.
L

Sr. Marketing Technology Manager

LIFETIME BRANDSFull-time EmployeeJul 2001 - Apr 1995 • 10 mos• Assist in the execution of marketing campaigns across digital, email, social media, and other channels. • Support content creation, including blog posts, social media updates, email newsletters, and marketing collateral. • Manage social media accounts by scheduling posts, engaging with followers, and tracking performance metrics. • Conduct market research and competitor analysis to identify trends and opportunities. • Assist with SEO efforts, including keyword research, content optimization, and website updates. • Collaborate with design and content teams to develop marketing materials and promotional assets. • Track and report on campaign performance, engagement metrics, and conversion rates. • Assist with event planning, webinars, and promotional activities.

Education

N

New York University

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services1993 - 1996
U

University of Florida

Associate of Arts and Sciences - AAS, Business/Managerial Economics1990 - 1993

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.