Prabhjyot Kaur

Marketing Strategy

Growth Marketing

Go-to-market Strategy

Search Engine Marketing

Promotional Marketing

Entrepreneurship

Email Marketing

Content Strategy

Marketing

Display Ads

Google Analyics

HubSpot

Affiliate Marketing

Off-site SEO

Blog Writing

Branding

Community Outreach

Brand Strategy

Messaging Strategy

LinkedIn Ads

Facebook Ads

Google Ads

Marketing Analytics

Market Research

YouTube

Digital Marketing

Ads Manager

Paid Ads

Creative Marketing

Retargeting

Advertising

Available for hire fromNegotiable

Contracts

Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!

With a proven track record in 0-To-1 SaaS Marketing, I've successfully managed marketing budgets exceeding $550k annually and $600k in ad spend. 📈 Digital Marketing: From SEO & Paid Ads to Social Media & Email campaigns—delivering tangible, measurable results. 💼 Sales, Marketing, CRM, and Business Development 📈 Mid-Markets & Mid-level enterprises (Ed-tech/SaaS) 🚀 Startups & Bootstrapped small businesses (taking a Traction/EOS approach) What I Can Do for You 🎯 📈 Digital Strategy & Planning 👉Market Analysis & Research, Pitch Decks 👉MarTech Strategy (Marketing technology, Marketing Automation) 👉Account Based Marketing (ABM) 🤝Hiring and Team building

Projects

MKT Strategy to Achieve $10 Million in Revenue

The strategy focuses on leveraging digital channels, targeted advertising, influencer collaborations, and advanced marketing tools to drive user acquisition and engagement. It includes detailed plans for B2B and B2C segments, utilizing SEO, social media, email marketing, and account-based marketing (ABM) to maximize reach and conversion rates. Marketing Budget: $3.5M for the first year. Revenue Target: $10 million within the first year. Serviceable Obtainable Market (SOM): $200 million. Average Revenue Per User (ARPU): $200 per month. This involves leveraging a product-led growth (PLG) strategy, focusing on user experience, and prioritizing customer feedback to drive adoption and loyalty. See More

Work History

Marketing Manager

KodeKloudFull-time EmployeeMar 2022 - May 2024 • 2 yrs 3 mosAs Marketing Manager: 📈 Achieved a seven-figure revenue milestone during Black Friday, doubling regular monthly growth. 🚀 Drove a 4x Annual Recurring Revenue (ARR) increase with strategic campaigns. 🎯 Launched impactful Free Weeks campaigns, acquiring over 100,000 new users globally. 🌟 Implemented the JTBD framework for enhanced customer understanding & satisfaction. 🌟 Executed Go-To-Market (GTM) strategies for targeted messaging & market penetration. SEO & Content Marketing: - Led the Blogs Content Engine initiative, increasing blog traffic by over 100k in a year. - Grew Non-branded to Total SEO traffic from 17% to 70% in 15 months, surpassing branded traffic. - Achieved a 600% increase in organic traffic and improved website ranking and Domain Rating (DR). Performance Marketing: - Managed a $60k monthly ad budget across Google, Facebook, & LinkedIn Ads. - Ran successful SEM campaigns with Branded & Non-Branded keywords to attract potential domain traffic - Optimized ad placements, adjusted bidding strategies reducing cost per click by 4.15% & achieving positive 3+ ROAS. Email Marketing: - Optimized email categories (Marketing, News, Sales, Product) & segmentation, reducing unsubscribes. - Increased open rates from 18% to 29% & improved CTR by conducting experiments - A/B tests on subject lines & creatives, modifying emails into creative content. YouTube: - Initiated YouTube strategy, resulting in a 77% increase in subscribers & 121% increase in overall platform views. - Tested both In-feed & In-stream YouTube ads, resulting in twice as many signups at 50% less CPC. Affiliate Marketing: - By growing active affiliates from 10 to 130, achieved a 630% increase in affiliate sales, contributing 21% of total website sales with 4+ ROI. - Generated a 520% rise in clicks and a 980% increase in transactions.

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