Rachelle McCoy

Content Marketing Manager • Email Marketing Specialist • Fort Wayne, IN, US

Jack-of-all Trades

Twitter

Instagram

Brand Development

Journalism

Digital Marketing

Creative Writing

Blog Writing

Creative Marketing

Copywriting

Promotional Marketing

Adobe Creative Suite

Real Estate Promos

Real Estate

Advertising

Commercial Real Estate

Marketing

Public Relations

Available for hire fromNegotiable

Marketing and Public Relations Strategist passionate about Community Engagement

I am currently a marketing enthusiast who freelances in marketing and public relations work for start-ups and small businesses to raise brand visibility.

Projects

SyncIN

Market research project focused on creating a new co-working space in Indianapolis, Indiana.

Work History

Chief of Community Engagement

GuidefiAug 2020 - Present • 4 yrs 3 mos Ensure the SEO and SMO strategies are created and implemented while also tracking consumer and content analytics to generate monthly presentations Research, write, and develop quality content across all business units such as press releases, website copy, and more Utilize data driven insights to drive content strategy while optimizing content to improve KPIs and audience engagement Identify industry trends and opportunities for promotional content and command persuasive writing copy to generate interest Evaluates marketing efforts performance, success, and return

Chief of Community Engagement

28 D.TalesJan 2019 - Jul 2021 • 2 yrs 7 mos Coordinates the strategy and plan for segment-specific customer experiences and campaigns to be marketed and promoted through all marketing efforts. Identify problem areas on behalf of clients and engage with clients for crisis communication Established, maintained, and monitored daily activity on multiple social media accounts Reviewed, responded, engaged, and encouraged participation while also supporting elicit brand advocacy for clients. Initiated projects requested by various internal departments ensuring consistent and accurate messaging against an identified ROI to meet promotional and customer needs. Developed and continuously refined customer

Marketing Assistant

iRelyOct 2019 - May 2020 • 7 mos Maintained a strong social media presence on Facebook, LinkedIn, and Instagram (with plans to have 3-5 posts/week) built upon storytelling and best practices. Developed strategies that targeted prospective customers, support key product categories, and expand into new channels Work with all cross-functional regional partners to ensure cohesive brand experience supports individual channels business objectives

Education

Indiana University - Purdue University Fort Wayne

Bachelor's Degree, Marketing & Public RelationsSep 2020 - May 2024

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