Top Talent like Rajat are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rajat Rajpal

Growth Marketing Manager
New York, NY, US
SEO
Google Search Ads
Digital Marketing
Marketing
Advertising
Market Analysis
A/B Testing
Available for hire fromNegotiable
Contracts
Performance Marketing Leader | Driving Business Growth
With over nine years of experience in Growth, I am passionate about creating and executing data-driven strategies that drive user acquisition, retention, and revenue growth for innovative companies.

Projects

A/B Testing Subscription Models

A/B tested various subscription models against each other to increase CVR from 1.3% to 3%.

Work History

W

Director of Growth

Wild HealthDec 2022 - Feb 2023 • 3 mos- Achieved CAC goal below target for our Core product by launching new checkout flows informed by A/B testing and increasing allocation of performance max.<br>- Oversaw media budget, channel allocation and performance of key metrics such as new user growth, CAC and LTV<br>- Launched partnerships for our Premium Tier to drive more user acquisition at a higher profit margin
W

Performance Marketing Manager

Welcome HomesJun 2021 - Sep 2022 • 1 yr 4 mos- Built geo-targeted ads on Facebook Ads and Google Ads for our serviced counties to exceed our quarterly build commitment goals.<br>- Designing and deploying data-driven landing page tests while measuring their performance against our conversion KPIs.<br>- Scaled annual marketing budgets from six to eight figures.
U

Performance Marketing

UNTUCKitJul 2017 - Jun 2021 • 4 yrs- Revenue increased from $120mm to $200mm+ annually to reach profitability<br>- Launched partnerships division with licensing from MLB and NCAA teams. I determined the potential partners based on our customer profile. This created both a new acquisition channel and brand alignment.<br>- Scaled paid advertising at CPA goals while transitioning from agency to internally managed by our team.
V

Analyst, Influencer Media

VaynerMediaJan 2017 - Jun 2017 • 6 mosNegotiated directly with influencers and their agents to ensure we meet budget expectations<br> Coordinated live content and verifying that content posted followed all campaign guidelines and FTC regulations<br> Developed comprehensive reporting to articulate campaign impact<br> Assisted with client-facing communications<br> Utilized data engines to discover the most appropriate influencers for our clients' business challenges
P

Account Executive, Marketing/PR Coordinator

Profound AestheticJun 2015 - Nov 2016 • 1 yr 6 mosExecuted domestic and international expansion of sales territory (E-Commerce, B2B) to exceed monthly quotas by 160%<br> Conducted quarterly flash sales to minimize overstock and increase sales turnover via e-commerce sites, trimming seasonal overstock by 100%<br> Utilized high-volume subscription services such to build customer loyalty<br> Implemented strategies for elevated conversion rates on e-commerce using tools including heatmaps and real-time analytics to increase AOV by 40%
W

Mortgage Intern

Wells FargoJun 2012 - Aug 2012 • 3 mosMonitored relevant street events and conducted in-depth risk analysis of mortgage related events for management<br>Conducted and compiled research on various methods of marketing such as social media exposure and consulting<br>Hands-on experience and exposure to functions across the bank such as communication, sales, technology, process management, finance, database management, risk mitigation, and marketing<br>Shadowed experienced managers and associates within mortgage banking sectors, to gain experience in entrepreneurial sales and operations<br>Assisted the Senior Manager with essential investment decisions<br>Exceeded monthly firm-wide mortgage sales quotas as a team
S

Growth Marketing Consultant

Self-EmployedFreelancer
S

Growth Marketing Consultant

Self-EmployedFreelancer

Education

S

Seton Hall University

Bachelor of Business Administration (B.B.A.), Economics2011 - 2015
H

Holmdel High School

High School Diploma2007 - 2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Performance Marketing Leader | Driving Business Growth
With over nine years of experience in Growth, I am passionate about creating and executing data-driven strategies that drive user acquisition, retention, and revenue growth for innovative companies.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Rajat are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Rajat Rajpal

Growth Marketing Manager
New York, NY, US
SEO
Google Search Ads
Digital Marketing
Marketing
Advertising
Market Analysis
A/B Testing
Available for hire fromNegotiable
Contracts

Projects

A/B Testing Subscription Models

A/B tested various subscription models against each other to increase CVR from 1.3% to 3%.

Work History

W

Director of Growth

Wild HealthDec 2022 - Feb 2023 • 3 mos- Achieved CAC goal below target for our Core product by launching new checkout flows informed by A/B testing and increasing allocation of performance max.<br>- Oversaw media budget, channel allocation and performance of key metrics such as new user growth, CAC and LTV<br>- Launched partnerships for our Premium Tier to drive more user acquisition at a higher profit margin
W

Performance Marketing Manager

Welcome HomesJun 2021 - Sep 2022 • 1 yr 4 mos- Built geo-targeted ads on Facebook Ads and Google Ads for our serviced counties to exceed our quarterly build commitment goals.<br>- Designing and deploying data-driven landing page tests while measuring their performance against our conversion KPIs.<br>- Scaled annual marketing budgets from six to eight figures.
U

Performance Marketing

UNTUCKitJul 2017 - Jun 2021 • 4 yrs- Revenue increased from $120mm to $200mm+ annually to reach profitability<br>- Launched partnerships division with licensing from MLB and NCAA teams. I determined the potential partners based on our customer profile. This created both a new acquisition channel and brand alignment.<br>- Scaled paid advertising at CPA goals while transitioning from agency to internally managed by our team.
V

Analyst, Influencer Media

VaynerMediaJan 2017 - Jun 2017 • 6 mosNegotiated directly with influencers and their agents to ensure we meet budget expectations<br> Coordinated live content and verifying that content posted followed all campaign guidelines and FTC regulations<br> Developed comprehensive reporting to articulate campaign impact<br> Assisted with client-facing communications<br> Utilized data engines to discover the most appropriate influencers for our clients' business challenges
P

Account Executive, Marketing/PR Coordinator

Profound AestheticJun 2015 - Nov 2016 • 1 yr 6 mosExecuted domestic and international expansion of sales territory (E-Commerce, B2B) to exceed monthly quotas by 160%<br> Conducted quarterly flash sales to minimize overstock and increase sales turnover via e-commerce sites, trimming seasonal overstock by 100%<br> Utilized high-volume subscription services such to build customer loyalty<br> Implemented strategies for elevated conversion rates on e-commerce using tools including heatmaps and real-time analytics to increase AOV by 40%
W

Mortgage Intern

Wells FargoJun 2012 - Aug 2012 • 3 mosMonitored relevant street events and conducted in-depth risk analysis of mortgage related events for management<br>Conducted and compiled research on various methods of marketing such as social media exposure and consulting<br>Hands-on experience and exposure to functions across the bank such as communication, sales, technology, process management, finance, database management, risk mitigation, and marketing<br>Shadowed experienced managers and associates within mortgage banking sectors, to gain experience in entrepreneurial sales and operations<br>Assisted the Senior Manager with essential investment decisions<br>Exceeded monthly firm-wide mortgage sales quotas as a team
S

Growth Marketing Consultant

Self-EmployedFreelancer
S

Growth Marketing Consultant

Self-EmployedFreelancer

Education

S

Seton Hall University

Bachelor of Business Administration (B.B.A.), Economics2011 - 2015
H

Holmdel High School

High School Diploma2007 - 2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.