Top Talent like Ramya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Ramya Pingali

Email Marketing Specialist • Product Marketing Manager • Operations Manager • Toronto, ON, CA
Newsletter Management
Budgeting
Team Management
Mobile Marketing
Growth Marketing
SMS Marketing
Messaging Strategy
Content Strategy
Marketing Strategy
Cross-functional collaboration
Product Marketing
Campaign Marketing
Campaign Management
ActiveCampaign
Marketing
Email Marketing
Klaviyo
Available for hire fromNegotiable
Contracts
CRM and Lifecycle Marketing Expert
With a robust educational foundation in Digital Marketing Analytics from MIT Sloan School of Management, a Master's in International Business and Management from the University of Bedfordshire, and a Bachelor's in Biotechnology from Osmania University, this professional has carved a niche in CRM and lifecycle marketing. Currently a Consultant at The Email Studio, they specialize in strategizing email and lifecycle programs across various industries. Their experience includes roles such as Senior Lifecycle Marketing Manager at Ritual.co and CRM Strategist at both Publicis Canada and SkipTheDishes. They have a proven track record in developing and implementing CRM strategies, optimizing user journeys, and managing substantial budgets. As a Mentor at The Forum, they provide guidance to individuals aiming to achieve their professional goals. Their expertise in CRM, digital marketing, and e-commerce is complemented by a keen understanding of emerging media and technology trends.

Projects

Onboarding Workflow

Created an example of what a simple onboarding flow could look like for GoodFood Marketing

Journey to Wellbeing

Created a flow for a yearly campaign for Chopra Global

New Year Challenge

Created a flow for a yearly campaign at Open Inc

Onboarding Workflow

Created an onboarding flow for Clockwise

Work History

T

Consultant

The Email StudioSetting up & strategizing Email & Lifecycle Programs for Clients across different industries. Partnered with Industry leading ESPs like Braze, Iterable, Klaviyo. Building a team of Enthusiastic, smart & hard working individuals.
T

Mentor

The ForumAug 2023 - Aug 2024 • 1 yr 1 moMentored individuals, providing guidance and support to help them achieve their professional goals.
R

Senior Lifecycle Marketing Manager

Ritual.coMay 2021 - Oct 2021 • 6 mosDevelop and implement marketing automation that provide relevant personalized communications across the customer lifecycle. Design and execute A/B tests to continually improve performance of our communications strategy and user retention. Work with stakeholders across the organization to ensure we have a cohesive strategy across all products and features, owning the overall view of the consumer lifecycle. Collaborate with internal analytics teams to ensure we can effectively report on our communications efforts and there is broad visibility on its performance. Work with our vendors to become the expert on and to evolve our messaging tools strategy. Work with product team to re-envision and optimize user journeys and experiences. Leverage always changing data from our merchant partners to continually increase the relevance of our communications to grow transaction volume.
P

CRM Strategist

Publicis CanadaDec 2020 - Apr 2021 • 5 mosLead the design, implementation and evaluation of CRM marketing lifecycle campaigns including welcome, trigger-based, nurture and retention programs for our client across multiple retail product categories. Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with clients business strategy and priorities. Prepare regular reporting and identify key insights to share with senior management. Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners. Identify and manage customer targeting and segmentation strategies and maintain list health and performance. Provide subject matter expertise to support CRM and omni-channel campaigns. Partner with the technology team to guide capability updates and enhancements. Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices. Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.
S

CRM Strategist

SkipTheDishesMar 2018 - Dec 2020 • 2 yrs 10 mosOwn the implementation of a new CRM system and be the key person for CRM strategy. Develop customer segmentation and audience targeting strategies. Define the eCRM strategy to deliver initiatives that line into the overall business objectives. Responsible for signing off on launch checklists before comms are shipped including testing functionality and targeting accuracy. Build actionable, measurable strategies for driving customer activation, frequency and reactivation. Work closely with the BI and insights team to measure impact of eCRM programs and identify opportunities for future campaign performance. Build or facilitate the building of dashboards and clearly communicate program results as they line into specific platform and business KPIs on a weekly, monthly, quarterly, half yearly and yearly basis including ad-hoc performance reports. Conduct regular competitive analysis & have a keen awareness of competitor eCRM programs. Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations. Key member of the Loyalty Program working group, accountable for launch and growth of Skip Loyalty program. Own and manage voucher strategy i.e. effectively assign budget in different programs and departments to achieve the following: optimising the voucher spend and improving Skip active customer base. Accountable for approx $8-10MM in annual voucher budget, ensuring strong KPI metrics against budgets.

Education

M

Massachusetts Institute of Technology - Sloan School of Management

Executive Education, Digital Marketing Analytics2018
U

University of Bedfordshire

Master's degree, International Business and Management2010 - 2011
O

Osmania University

Bachelor of Science (B.Sc.), Biotechnology2005 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
CRM and Lifecycle Marketing Expert
With a robust educational foundation in Digital Marketing Analytics from MIT Sloan School of Management, a Master's in International Business and Management from the University of Bedfordshire, and a Bachelor's in Biotechnology from Osmania University, this professional has carved a niche in CRM and lifecycle marketing. Currently a Consultant at The Email Studio, they specialize in strategizing email and lifecycle programs across various industries. Their experience includes roles such as Senior Lifecycle Marketing Manager at Ritual.co and CRM Strategist at both Publicis Canada and SkipTheDishes. They have a proven track record in developing and implementing CRM strategies, optimizing user journeys, and managing substantial budgets. As a Mentor at The Forum, they provide guidance to individuals aiming to achieve their professional goals. Their expertise in CRM, digital marketing, and e-commerce is complemented by a keen understanding of emerging media and technology trends.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ramya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ramya Pingali

Email Marketing Specialist • Product Marketing Manager • Operations Manager • Toronto, ON, CA
Newsletter Management
Budgeting
Team Management
Mobile Marketing
Growth Marketing
SMS Marketing
Messaging Strategy
Content Strategy
Marketing Strategy
Cross-functional collaboration
Product Marketing
Campaign Marketing
Campaign Management
ActiveCampaign
Marketing
Email Marketing
Klaviyo
Available for hire fromNegotiable
Contracts

Projects

Onboarding Workflow

Created an example of what a simple onboarding flow could look like for GoodFood Marketing

Journey to Wellbeing

Created a flow for a yearly campaign for Chopra Global

New Year Challenge

Created a flow for a yearly campaign at Open Inc

Onboarding Workflow

Created an onboarding flow for Clockwise

Work History

T

Consultant

The Email StudioSetting up & strategizing Email & Lifecycle Programs for Clients across different industries. Partnered with Industry leading ESPs like Braze, Iterable, Klaviyo. Building a team of Enthusiastic, smart & hard working individuals.
T

Mentor

The ForumAug 2023 - Aug 2024 • 1 yr 1 moMentored individuals, providing guidance and support to help them achieve their professional goals.
R

Senior Lifecycle Marketing Manager

Ritual.coMay 2021 - Oct 2021 • 6 mosDevelop and implement marketing automation that provide relevant personalized communications across the customer lifecycle. Design and execute A/B tests to continually improve performance of our communications strategy and user retention. Work with stakeholders across the organization to ensure we have a cohesive strategy across all products and features, owning the overall view of the consumer lifecycle. Collaborate with internal analytics teams to ensure we can effectively report on our communications efforts and there is broad visibility on its performance. Work with our vendors to become the expert on and to evolve our messaging tools strategy. Work with product team to re-envision and optimize user journeys and experiences. Leverage always changing data from our merchant partners to continually increase the relevance of our communications to grow transaction volume.
P

CRM Strategist

Publicis CanadaDec 2020 - Apr 2021 • 5 mosLead the design, implementation and evaluation of CRM marketing lifecycle campaigns including welcome, trigger-based, nurture and retention programs for our client across multiple retail product categories. Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with clients business strategy and priorities. Prepare regular reporting and identify key insights to share with senior management. Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners. Identify and manage customer targeting and segmentation strategies and maintain list health and performance. Provide subject matter expertise to support CRM and omni-channel campaigns. Partner with the technology team to guide capability updates and enhancements. Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices. Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.
S

CRM Strategist

SkipTheDishesMar 2018 - Dec 2020 • 2 yrs 10 mosOwn the implementation of a new CRM system and be the key person for CRM strategy. Develop customer segmentation and audience targeting strategies. Define the eCRM strategy to deliver initiatives that line into the overall business objectives. Responsible for signing off on launch checklists before comms are shipped including testing functionality and targeting accuracy. Build actionable, measurable strategies for driving customer activation, frequency and reactivation. Work closely with the BI and insights team to measure impact of eCRM programs and identify opportunities for future campaign performance. Build or facilitate the building of dashboards and clearly communicate program results as they line into specific platform and business KPIs on a weekly, monthly, quarterly, half yearly and yearly basis including ad-hoc performance reports. Conduct regular competitive analysis & have a keen awareness of competitor eCRM programs. Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations. Key member of the Loyalty Program working group, accountable for launch and growth of Skip Loyalty program. Own and manage voucher strategy i.e. effectively assign budget in different programs and departments to achieve the following: optimising the voucher spend and improving Skip active customer base. Accountable for approx $8-10MM in annual voucher budget, ensuring strong KPI metrics against budgets.

Education

M

Massachusetts Institute of Technology - Sloan School of Management

Executive Education, Digital Marketing Analytics2018
U

University of Bedfordshire

Master's degree, International Business and Management2010 - 2011
O

Osmania University

Bachelor of Science (B.Sc.), Biotechnology2005 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.