Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Alessandra Cuneo

Email Marketing
SMS Marketing
Marketing Strategy
Klaviyo
Available for hire fromNegotiable
Contracts
Full-Time Roles
Lifecycle Marketing Expert | Strategy & Optimization
With a Bachelor of Science in Sociology from Brigham Young University, I have developed a robust career in lifecycle marketing. Currently, I am a Lifecycle Marketing Consultant at Cuneo Creative Consulting, where I craft strategic plans for Email, SMS, and Loyalty programs. Previously, I served as a Lifecycle Marketing Manager at Versapay, enhancing B2B strategies and improving forecast accuracy. At Output Inc., I led B2C strategies, significantly increasing product engagement and reducing churn. My tenure at Hawke Media saw me boost email revenue by $425K in just three weeks through strategic email, push, and SMS marketing. As a Marketing Project Manager at HDG, Inc., I executed B2B marketing programs that quadrupled online sales and increased unique views by 213%. My expertise lies in audience segmentation, campaign optimization, and cross-functional collaboration to drive measurable results.

Projects

46% Revenue from Email Marketing

I created a resend strategy for Black Friday and Cyber Monday marketing emails, and SMS messages. I looked at customer purchase behavior, email opens, and researched the sending times compared to competitors. This resulted in over $425K in revenue from Email, and $52K in revenue from SMS channels within 3 weeks. See More

Work History

C

Lifecycle Marketing Consultant

Cuneo Creative ConsultingCreating strategy plans for Email, SMS, and Loyalty programs including audits, copy writing, design, audience segmenting, testing, and reporting.
V

Lifecycle Marketing Manager

VersapayNov 2022 - May 2023 • 7 mosDeveloped B2B strategies for full-funnel marketing program, including Email, Chat, and Webinar. Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans.
O

Lifecycle Marketing Manager, Retention

Output Inc.Feb 2022 - Sep 2022 • 8 mosLed B2C strategy, including briefs, copy, and implementation in Braze for customer engagement, winback and involuntary churn CRM programs of over 500K users monthly. Launched automated campaigns with experimentation, and A/B testing to reach statistically significant results of a 5% increase in 4 months, adding $20K in revenue. Increased product engagement from 40% to 51% with targeted strategy and segmentation of customer behavior, customer preferences, and customer proficiency. Optimized email by measuring performance, target KPIs, and analyzing data results in Amplitude and Looker to continue iterating campaigns and automations biweekly. Partnered cross-functionally with Design, Product, and Engineering to test new messaging, customer education, and product notifications impacting over 300K users. Decreased involuntary churn by 10% in 3 months resulting in more users purchasing our product month over month, saving 45% of lost revenue.
H

Lifecycle Marketing Manager

Hawke MediaMay 2021 - Feb 2022 • 10 mosCreated email, push and SMS marketing strategy to increase open rates to over 20% and increase ROI across 6-8 E-commerce and Technology Businesses. Utilized segmentation, dynamic content, and triggered events to optimize and A/B test email campaigns resulting in over $425K in email revenue, within 3 weeks. Developed welcome campaign automations, and utilized push notifications to increase conversion rates of paid app members to over 4.5%. Introduced SMS programs with new resend strategies resulting in $50K in revenue.
H

Marketing Project Manager

HDG, Inc.Dec 2019 - May 2021 • 1 yr 6 mosExecuted B2B Marketing program, lifecycle, & product planning which increased online sales by over 4x to improve financial objectives. Generated over a 213% increase in unique views by optimizing website. Delivered high quality marketing communication to manage home building lifecycle with stakeholders across 40+ subdivisions, including Hispanic Markets.

Education

B

Brigham Young University

Bachelor of Science (B.S.), Sociology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Lifecycle Marketing Expert | Strategy & Optimization
With a Bachelor of Science in Sociology from Brigham Young University, I have developed a robust career in lifecycle marketing. Currently, I am a Lifecycle Marketing Consultant at Cuneo Creative Consulting, where I craft strategic plans for Email, SMS, and Loyalty programs. Previously, I served as a Lifecycle Marketing Manager at Versapay, enhancing B2B strategies and improving forecast accuracy. At Output Inc., I led B2C strategies, significantly increasing product engagement and reducing churn. My tenure at Hawke Media saw me boost email revenue by $425K in just three weeks through strategic email, push, and SMS marketing. As a Marketing Project Manager at HDG, Inc., I executed B2B marketing programs that quadrupled online sales and increased unique views by 213%. My expertise lies in audience segmentation, campaign optimization, and cross-functional collaboration to drive measurable results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alessandra Cuneo

Email Marketing
SMS Marketing
Marketing Strategy
Klaviyo
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

46% Revenue from Email Marketing

I created a resend strategy for Black Friday and Cyber Monday marketing emails, and SMS messages. I looked at customer purchase behavior, email opens, and researched the sending times compared to competitors. This resulted in over $425K in revenue from Email, and $52K in revenue from SMS channels within 3 weeks.

Work History

C

Lifecycle Marketing Consultant

Cuneo Creative ConsultingCreating strategy plans for Email, SMS, and Loyalty programs including audits, copy writing, design, audience segmenting, testing, and reporting.
V

Lifecycle Marketing Manager

VersapayNov 2022 - May 2023 • 7 mosDeveloped B2B strategies for full-funnel marketing program, including Email, Chat, and Webinar. Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans.
O

Lifecycle Marketing Manager, Retention

Output Inc.Feb 2022 - Sep 2022 • 8 mosLed B2C strategy, including briefs, copy, and implementation in Braze for customer engagement, winback and involuntary churn CRM programs of over 500K users monthly. Launched automated campaigns with experimentation, and A/B testing to reach statistically significant results of a 5% increase in 4 months, adding $20K in revenue. Increased product engagement from 40% to 51% with targeted strategy and segmentation of customer behavior, customer preferences, and customer proficiency. Optimized email by measuring performance, target KPIs, and analyzing data results in Amplitude and Looker to continue iterating campaigns and automations biweekly. Partnered cross-functionally with Design, Product, and Engineering to test new messaging, customer education, and product notifications impacting over 300K users. Decreased involuntary churn by 10% in 3 months resulting in more users purchasing our product month over month, saving 45% of lost revenue.
H

Lifecycle Marketing Manager

Hawke MediaMay 2021 - Feb 2022 • 10 mosCreated email, push and SMS marketing strategy to increase open rates to over 20% and increase ROI across 6-8 E-commerce and Technology Businesses. Utilized segmentation, dynamic content, and triggered events to optimize and A/B test email campaigns resulting in over $425K in email revenue, within 3 weeks. Developed welcome campaign automations, and utilized push notifications to increase conversion rates of paid app members to over 4.5%. Introduced SMS programs with new resend strategies resulting in $50K in revenue.
H

Marketing Project Manager

HDG, Inc.Dec 2019 - May 2021 • 1 yr 6 mosExecuted B2B Marketing program, lifecycle, & product planning which increased online sales by over 4x to improve financial objectives. Generated over a 213% increase in unique views by optimizing website. Delivered high quality marketing communication to manage home building lifecycle with stakeholders across 40+ subdivisions, including Hispanic Markets.

Education

B

Brigham Young University

Bachelor of Science (B.S.), Sociology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.