Top Talent like Reena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Reena Vadehra

Email Marketing Specialist
Content Marketing Manager
Social Media Marketing Specialist
Dehradun, UK, IN
HubSpot
Social Media
Content Creation
Marketing Strategy
Email Marketing
Klaviyo
ActiveCampaign
MailChimp
Canva
Hootsuite
Available for hire fromNegotiable
Contracts
Email Marketing | Content Strategy | Digital Communications | Social Impact
I help organizations leverage the best content marketing strategies to increase engagement, acquire and convert audiences, and achieve your annual digital goals. Whether you're looking to set up your content strategy from scratch or take your current campaigns to the next level, I'm here to help you along the way. My process-oriented approach to digital marketing consulting is hands-on, data-driven and tailored to your unique goals. I’m a creative marketer with over 15 years of experience in digital and content marketing, including email marketing, social media management and content strategy. I enjoy creating strategic and engaging, data-driven digital campaigns to help increase your KPIs online. I've worked with a variety of large and small organizations - corporates, NGOs and associations, startups. Formerly in the US, and now working remotely in Asia, I can work across timezones and regions.

Projects

Membership Emails for Large Association

Managed production efforts for high-volume email campaigns for large association. Advised on content (copy and format) and A/B testing and QA'ed all proofs. Key outcome: Successfully increased overall unique click rates of internal clients’ campaigns by over 100% via A/B testing and audience refinement.See More

Fundraising Emails for Large Humanitarian NGO

Managed production efforts of fundraising emails including: writing, design, layout, scheduling and proofing. Key outcome: Developed and monitored global marketing and engagement strategy and increased annual digital revenue by over 130%.See More

Work History

B

Director of Digital Marketing

BobiHealth
A

Email Campaign Manager (Contract for AARP)

Aquent LLCAug 2021 - Oct 2024 • 3 yrs 3 mosContracted by staffing agency Aquent to work on a long-term contract for AARP, the largest nonprofit, nonpartisan and member-based organization in the US. Managed high-volume email campaigns, increased click rates, managed agency teams, strategized and optimized campaigns, analyzed results.
S

Global Digital Manager

Save the Children InternationalOct 2019 - May 2021 • 1 yr 8 mosLed startup project to digitally market and fundraise in new, global markets in Asia, Middle East and Europe. Developed and monitored global marketing and engagement strategy, increased digital revenue, managed campaign content and assets across channels, led platform development, managed external agency relationships.
F

Direct Marketing Manager

FINCA InternationalMay 2015 - Mar 2019 • 3 yrs 11 mosManaged day-to-day operations of a direct marketing program raising $9 million annually. Strategized online campaigns, increased conversions, managed relationships with creative agencies, contributed content, traveled internationally for storytelling, produced SEO-optimized blog content, managed social media, co-led digital marketing workshops.
S

Account Manager

SankyNetApr 2014 - May 2015 • 1 yr 2 mosManaged fundraising email campaigns, landing pages, donation forms, lightboxes, and digital collateral for non-profit clients. Proofed campaign copy, produced reports, maintained calendars and budgets.
3

Co-founder

3 Bees PaperieMay 2009 - Feb 2015 • 5 yrs 10 mosManaged operations and marketing of an online eco-friendly stationery company.
P

Communications Manager

Pratham USAJun 2012 - Apr 2013 • 11 mosMaintained branding across 14 chapters, created marketing collateral, increased year-end giving revenue by 50%, produced annual report.
P

Editor, View Magazine

PricewaterhouseCoopersNov 2007 - Sep 2011 • 3 yrs 11 mosManaged magazine content and distribution, developed digital newsletter, led metrics assessment.
N

Freelance Writer and Editor

n/aJan 2005 - Jun 2007 • 2 yrs 6 mosWrote articles, assisted with magazine content, proofread, and managed website content.
U

Correspondent Internship

United Press InternationalMay 2004 - Aug 2004 • 4 mosReported on international affairs, covered conferences and seminars.

Education

N

New York University

Professional Certificate, Fundraising2011 - 2012
A

American University

M.A., International Affairs
N

New York University

B.S., Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Email Marketing | Content Strategy | Digital Communications | Social Impact
I help organizations leverage the best content marketing strategies to increase engagement, acquire and convert audiences, and achieve your annual digital goals. Whether you're looking to set up your content strategy from scratch or take your current campaigns to the next level, I'm here to help you along the way. My process-oriented approach to digital marketing consulting is hands-on, data-driven and tailored to your unique goals. I’m a creative marketer with over 15 years of experience in digital and content marketing, including email marketing, social media management and content strategy. I enjoy creating strategic and engaging, data-driven digital campaigns to help increase your KPIs online. I've worked with a variety of large and small organizations - corporates, NGOs and associations, startups. Formerly in the US, and now working remotely in Asia, I can work across timezones and regions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Reena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Reena Vadehra

Email Marketing Specialist
Content Marketing Manager
Social Media Marketing Specialist
Dehradun, UK, IN
HubSpot
Social Media
Content Creation
Marketing Strategy
Email Marketing
Klaviyo
ActiveCampaign
MailChimp
Canva
Hootsuite
Available for hire fromNegotiable
Contracts

Projects

Membership Emails for Large Association

Managed production efforts for high-volume email campaigns for large association. Advised on content (copy and format) and A/B testing and QA'ed all proofs. Key outcome: Successfully increased overall unique click rates of internal clients’ campaigns by over 100% via A/B testing and audience refinement.

Fundraising Emails for Large Humanitarian NGO

Managed production efforts of fundraising emails including: writing, design, layout, scheduling and proofing. Key outcome: Developed and monitored global marketing and engagement strategy and increased annual digital revenue by over 130%.

Work History

B

Director of Digital Marketing

BobiHealth
A

Email Campaign Manager (Contract for AARP)

Aquent LLCAug 2021 - Oct 2024 • 3 yrs 3 mosContracted by staffing agency Aquent to work on a long-term contract for AARP, the largest nonprofit, nonpartisan and member-based organization in the US. Managed high-volume email campaigns, increased click rates, managed agency teams, strategized and optimized campaigns, analyzed results.
S

Global Digital Manager

Save the Children InternationalOct 2019 - May 2021 • 1 yr 8 mosLed startup project to digitally market and fundraise in new, global markets in Asia, Middle East and Europe. Developed and monitored global marketing and engagement strategy, increased digital revenue, managed campaign content and assets across channels, led platform development, managed external agency relationships.
F

Direct Marketing Manager

FINCA InternationalMay 2015 - Mar 2019 • 3 yrs 11 mosManaged day-to-day operations of a direct marketing program raising $9 million annually. Strategized online campaigns, increased conversions, managed relationships with creative agencies, contributed content, traveled internationally for storytelling, produced SEO-optimized blog content, managed social media, co-led digital marketing workshops.
S

Account Manager

SankyNetApr 2014 - May 2015 • 1 yr 2 mosManaged fundraising email campaigns, landing pages, donation forms, lightboxes, and digital collateral for non-profit clients. Proofed campaign copy, produced reports, maintained calendars and budgets.
3

Co-founder

3 Bees PaperieMay 2009 - Feb 2015 • 5 yrs 10 mosManaged operations and marketing of an online eco-friendly stationery company.
P

Communications Manager

Pratham USAJun 2012 - Apr 2013 • 11 mosMaintained branding across 14 chapters, created marketing collateral, increased year-end giving revenue by 50%, produced annual report.
P

Editor, View Magazine

PricewaterhouseCoopersNov 2007 - Sep 2011 • 3 yrs 11 mosManaged magazine content and distribution, developed digital newsletter, led metrics assessment.
N

Freelance Writer and Editor

n/aJan 2005 - Jun 2007 • 2 yrs 6 mosWrote articles, assisted with magazine content, proofread, and managed website content.
U

Correspondent Internship

United Press InternationalMay 2004 - Aug 2004 • 4 mosReported on international affairs, covered conferences and seminars.

Education

N

New York University

Professional Certificate, Fundraising2011 - 2012
A

American University

M.A., International Affairs
N

New York University

B.S., Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.