Rhyne Harris

Automation

Trello

Google Analytics

Canva

Adobe Creative Suite

Figma

SMS Marketing

Discord

Klaviyo

Asana

Microsoft Office

Available for hire fromNegotiable

Contracts

Experienced Content Strategist & Digital Marketer

Highly motivated digital marketer with over 10 years of experience in project management, data analysis, and platform implementation. Expertise in digital presence and branding within the property management industry. Skilled in content strategy, social media marketing, and analytics.

Work History

Student

Full Sail UniversitySep 2009 - Jun 2011 • 1 yr 10 mos

Digital Marketing Coordinator

704 Shop- Develop performance dashboards and track KPIs to uncover customer insights and guide marketing strategy. - Collaborate on paid marketing strategies, including Google Ads and Meta Campaigns, to drive traffic and conversions. - Launched and managed SMS marketing channel (Attentive), developing targeted content (graphics, copy) and utilizing A/B testing to optimize customer engagement and drive conversions by 35%. - Lead content creation partnerships with PGA, NASCAR, and Charlotte FC, significantly improving global conversions. - Proactively tackled communication bottlenecks by spearheading Slack implementation and team onboarding, boosting internal collaboration. - Leveraged direct customer interactions to gather firsthand feedback, informing strategies to enhance customer experience and engagement. - Produce high-impact visual content strengthening branding across channels. - Improved data management and workflow efficiency by implementing and managing database platform (Airtable) to centralize complex project data. - Create SEO-friendly product copy and campaign messaging to increase site visibility and conversion rates.

Digital Content Creator & Photographer

FreelanceDesign and execute content strategies for lifestyle, editorial, and commercial clients to boost digital presence. Produce visually compelling media for web, social, and print campaigns, increasing audience engagement. Consult clients on brand strategy and visual identity, helping enhance brand storytelling and consistency. Worked with stakeholders to align content with business and marketing goals.

Social Media Coordinator

GMP PerformanceDec 2016 - May 2018 • 1 yr 6 mosPartnered with global brands to create digital and print campaigns reaching over 1 million users. Grew social media audience by 65% to over 20,000 followers through strategic media planning and content execution. Created and executed content strategies that elevated audience engagement and conversions. Streamlined digital asset organization, resulting in smoother cross-functional collaboration between marketing and sales teams.

Education

Full Sail Real World Education

Bachelor of Science (BS), Recording Arts Technology/Technician2009 - 2011

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