Top Talent like Ricky are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ricky Lucas

Social Media Marketing Specialist
Available for hire fromNegotiable
Contracts
Video Producer & Social Media Strategist
With a Bachelor's degree in Film and Communications from Eastern Michigan University, I have cultivated a robust career in video production and social media strategy. Currently, I serve as a Video Producer and Social Media Strategist at Golden Hippo, where I lead innovative advertising campaigns for health and wellness brands, significantly exceeding ROI targets. Previously, I was a Content Strategist at Dollar Shave Club, enhancing brand visibility and engagement through data-driven strategies. At TikTok, I grew an audience to 100k followers organically, boosting revenue by over 200%. My tenure at GoodRx saw a 163% growth in social channels, while at The Futur, I contributed to a 1M subscriber increase on YouTube. My expertise spans campaign development, audience targeting, and strategic storytelling, driving substantial growth and engagement across multiple platforms.

Work History

G

Video Producer / Social Media Strategist

Golden HippoIn my role as Video Producer, I focus on optimizing ROI for health and wellness brands through innovative advertising campaigns. My approach encompasses everything from ideation to execution, ensuring each project aligns with our strategic goals and brand identity. Lead campaign development from concept through post-production, innovating ad concepts and strategies for major platforms like Facebook, TikTok, and Instagram, which significantly exceed ROI targets. Enhance campaign effectiveness by pioneering audience-targeting strategies and balancing content to drive engagement, alongside managing and directing on-set talent to capture campaign essence. Streamline creative processes and lead strategic storytelling and leadership, optimizing team efficiency and navigating challenges to meet project objectives and align with brand vision.
D

Content Strategist

Dollar Shave ClubJan 2023 - Jan 2024 • 1 yr 1 moDevising social content strategies that increase engagement rates monthly, significantly enhancing brand visibility. Tailoring data-driven content plans, leading to a steady growth in follower count each month, expanding client reach. Employing advanced analytics to optimize content performance, maximizing client's return on investment. Staying on top of social media trends to ensure client content remains engaging, contributing to sustained revenue growth.
T

Content Creator

TikTokJan 2021 - Jan 2023 • 2 yrs 1 moGrew a TikTok audience to 100k followers organically within 5 months, resulting in a revenue surge of over 200% in 2021. Created and disseminated The Sunday Read Podcast, elucidating vital news and its social media repercussions.
G

Social Content Producer / Strategist

GoodRxNov 2021 - Nov 2022 • 1 yr 1 moAs a Digital Strategist and Content Producer at GoodRx, I managed digital content production with a focus on social media, overseeing a sizable budget for content creation and driving the creative strategy behind our campaigns. Managed a $50,000 budget for devising an impactful social media content pipeline, which elevated overall engagement by 30% within a year. Directed social media campaigns, witnessing a 163% growth in social channels in under a year. Transformed customer data into actionable insights, forming the foundation for resonant creative endeavors.
T

Content Producer

The FuturJan 2018 - Nov 2021 • 3 yrs 11 mosIn my role as a Content Producer and Production Specialist at The Futur, I handled all aspects of production, from inception to delivery. I produced original content for a variety of social media platforms and contributed significantly to the growth of the company's YouTube channel and overall revenue. Produced original content for various platforms, playing a pivotal role in the 1M subscriber boost on YouTube over two years. Oversaw content curation for a diverse portfolio including Fortune 500 companies like Chase Bank and Adobe.

Education

E

Eastern Michigan University

Bachelor's degree, Film and Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Video Producer & Social Media Strategist
With a Bachelor's degree in Film and Communications from Eastern Michigan University, I have cultivated a robust career in video production and social media strategy. Currently, I serve as a Video Producer and Social Media Strategist at Golden Hippo, where I lead innovative advertising campaigns for health and wellness brands, significantly exceeding ROI targets. Previously, I was a Content Strategist at Dollar Shave Club, enhancing brand visibility and engagement through data-driven strategies. At TikTok, I grew an audience to 100k followers organically, boosting revenue by over 200%. My tenure at GoodRx saw a 163% growth in social channels, while at The Futur, I contributed to a 1M subscriber increase on YouTube. My expertise spans campaign development, audience targeting, and strategic storytelling, driving substantial growth and engagement across multiple platforms.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ricky are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ricky Lucas

Social Media Marketing Specialist
Available for hire fromNegotiable
Contracts

Work History

G

Video Producer / Social Media Strategist

Golden HippoIn my role as Video Producer, I focus on optimizing ROI for health and wellness brands through innovative advertising campaigns. My approach encompasses everything from ideation to execution, ensuring each project aligns with our strategic goals and brand identity. Lead campaign development from concept through post-production, innovating ad concepts and strategies for major platforms like Facebook, TikTok, and Instagram, which significantly exceed ROI targets. Enhance campaign effectiveness by pioneering audience-targeting strategies and balancing content to drive engagement, alongside managing and directing on-set talent to capture campaign essence. Streamline creative processes and lead strategic storytelling and leadership, optimizing team efficiency and navigating challenges to meet project objectives and align with brand vision.
D

Content Strategist

Dollar Shave ClubJan 2023 - Jan 2024 • 1 yr 1 moDevising social content strategies that increase engagement rates monthly, significantly enhancing brand visibility. Tailoring data-driven content plans, leading to a steady growth in follower count each month, expanding client reach. Employing advanced analytics to optimize content performance, maximizing client's return on investment. Staying on top of social media trends to ensure client content remains engaging, contributing to sustained revenue growth.
T

Content Creator

TikTokJan 2021 - Jan 2023 • 2 yrs 1 moGrew a TikTok audience to 100k followers organically within 5 months, resulting in a revenue surge of over 200% in 2021. Created and disseminated The Sunday Read Podcast, elucidating vital news and its social media repercussions.
G

Social Content Producer / Strategist

GoodRxNov 2021 - Nov 2022 • 1 yr 1 moAs a Digital Strategist and Content Producer at GoodRx, I managed digital content production with a focus on social media, overseeing a sizable budget for content creation and driving the creative strategy behind our campaigns. Managed a $50,000 budget for devising an impactful social media content pipeline, which elevated overall engagement by 30% within a year. Directed social media campaigns, witnessing a 163% growth in social channels in under a year. Transformed customer data into actionable insights, forming the foundation for resonant creative endeavors.
T

Content Producer

The FuturJan 2018 - Nov 2021 • 3 yrs 11 mosIn my role as a Content Producer and Production Specialist at The Futur, I handled all aspects of production, from inception to delivery. I produced original content for a variety of social media platforms and contributed significantly to the growth of the company's YouTube channel and overall revenue. Produced original content for various platforms, playing a pivotal role in the 1M subscriber boost on YouTube over two years. Oversaw content curation for a diverse portfolio including Fortune 500 companies like Chase Bank and Adobe.

Education

E

Eastern Michigan University

Bachelor's degree, Film and Communications

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.