Rocio Formentin

Brand Designer • Product Designer • UI Designer • Argentina

UI/UX Design

User Interface Design

Visual Design

Branding

Web Design

Web Accessibility

Design Systems

Figma

Prototyping

Rapid Prototyping

High Fidelity Prototype

Mid Fidelity Wireframes

Wireframing

Visual Identity

Logo Design

Brand Development

UIKit

Graphic Design

Advertising

Poster Design

Adobe Illustrator

Editorial Design

Digital Design

Sticker Creation

Product Design

Brand Strategy

Design

Available for hire fromNegotiable

Contracts

Experienced UX/UI and Graphic Designer

3+ Years UX/UI within 7 Years Design Experience I transform ideas into intuitive interfaces and cohesive web & brand experiences. My diverse industry background (Software, Healthcare, NFTs, etc.) ensures a fresh perspective on every project. My graphic design roots fuel my passion for holistic design solutions. Collaboration and a sprinkle of humor are my secret ingredients for a lighthearted and productive design process!

Projects

andromeda studio portfolio

Welcome to my design studio portfolio, fully designed & developed in Framer. A powerfull NO_CODE SaaS tool to build websites.

Work History

Freelance UX/UI, Web & Brand Designer

Andromeda Journey StudioApr 2024 - Present • 6 mosLeverage 7+ years of design expertise to deliver comprehensive design solutions that seamlessly blend brand identity, user experience (UX), and user interface (UI). Cultivate a collaborative approach to merge client objectives with modern digital trends, consistently exceeding expectations. Key Skills & Services . Holistic Design Solutions: Craft user-centric experiences that combine compelling visuals with intuitive functionality. . Strategic Web Design: Design and develop user-friendly websites that achieve your business goals. . Tailored Brand Development: Build strong brand identities that resonate with your target audience. . Collaborative Consultation: Partner with you throughout the design process to ensure successful project outcomes. . Timely Project Delivery: Maintain a strong track record of delivering high-quality work on time and within budget.

UX/UI Designer

NoblesoftFeb 2022 - Aug 2023 • 1 yr 7 mosGroup work methodology was based on design regarding React and Material UI based components library, allowing designers to build prototypes at a fast pace with very low-cost engineering. Projects were health related dashboards (web-apps) and landing pages for health information technology and clinical research company. Key Learnings . Material Design, MUI, React. . Big data. . High fidelity prototypes. . Responsive web-apps. . WordPress responsive websites.

UX/UI Designer

GM2Aug 2021 - Feb 2022 • 7 mosCollaborative role with Dev team, based on Agile Methodology Project in Charge NFT’s Marketplace This client had a collectionable-NFT-cards marketplace that wanted to open their market audience and providers. The main goal was to create a minimalistic NFT marketplace with a multiple product categories navigation. Key Learnings . Team work with Devs and Agile team in a remote position.

Graphic Designer

Accion Point S.A.Jan 2020 - Aug 2021 • 1 yr 8 mos. Collaborative working with Marketing and Human Resources, supplying their comunicative necesities. . Graphic solutions for internal and external communication: Brochures PPT Templates Mailing Icons Illustration Infographics . New aesthetic proposals following brand guideline. . Brand guideline development. . Support to new Graphic Designers.

Graphic Designer

CelulandiaOct 2018 - Jan 2020 • 1 yr 4 mosTeam Leader. * Design phone case's production manager. * Social media flyers execution. * New designs development (this also includes coordinating freelancers and new artists for new phone cases design releases). * Branding advice and development. * Actually working on rebranding project.

Freelance Graphic Designer

Self-employedApr 2017 - Jan 2020 • 2 yrs 10 mos* Image advice according to graphic trends. * Logotype / Imagotype / Isotype development. * Visual Id development. * Brand guidelines. * Social media flyers. * Digital illustration (vectors and collage). * Advertising.

Education

Coderhouse

Certificación, Diseño UX/UI2021

Escuela Provincial del Artes Visuales

Tecnicatura en Diseño Gráfico y Comunicación Visual, Diseño gráfico2016 - 2019

Escuela Superior de Diseño Gráfico de Rosario

Técnico Superior en Diseño y Producción de Vestuario, Fashion/Apparel Design2010 - 2012

Escuela Superior de Fotografía Arte en Foco

Curso Avanzado de Fotografía, Fotografía2011

Facultad de Humanidades y Artes UNR

Licenciatura en Filosofía, Filosofía2009 - 2010

Escuela Provincial de Artes Visuales

Ayudante de cátedra, Diseño I2018

ISET 18

Técnico Superior en Fotografía, Fotografía2010

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