Top Talent like Ruby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ruby Bhatnagar

Growth Marketing Manager • Product Marketing Manager • Product Manager • Toronto, ON, CA
Sales Copy
Email Marketing
Product Management
Growth Marketing
Marketing Analytics
Digital Marketing
Digital Advertising
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced MBA with strong marketing expertise.
With an MBA in Marketing and a background in Electronics Science, this professional has a strong educational foundation. Their career spans various roles, like Growth Marketing, Product Management and Digital Media. In these positions, they have contributed to digital marketing strategies, product management, demand generation, and growth marketing initiatives, and managed digital media activities and campaigns. Their expertise lies in driving marketing and product strategies, making them a valuable asset in the corporate communications and marketing domain.

Projects

Go to market plan for a Mushroom Coffee brand based in Canada

Currently working with the founder of "What do you coffee" for a soft launch campaign. Targeting X number of sign-ups pre-launch, focusing on paid media channels like Tik tok and Meta to generate leads. Simultaneously working on long term SEO strategies and Website OptimizationsSee More

Work History

U

Growth Marketing

UvaroJun 2022 - Apr 2024 • 1 yr 11 mos- Strategic Planning: Develop and execute growth strategies to increase market presence, drive customer acquisition, and achieve revenue targets. - Manage Paid media campaigns and budgeting - SEM, Social, Display and LinkedIn ads - UX Optimization: Collaborate with the product and design teams to enhance the user experience of Uvaro's website, landing pages, and digital assets to improve conversion rates and user satisfaction. - Data Analysis and Insights: Utilized data analysis techniques resulting in a 15% increase in website traffic and a 20% improvement in campaign performance - Automated Workflows: Set up and optimize automated email workflows in HubSpot to trigger personalized emails based on specific actions taken by leads, resulting in a 30% increase in open rates - Collaborate with cross-functional teams to share insights, best practices, and learnings from email nurturing campaigns and A/B tests, leading to a 15% increase in campaign effectiveness - Played a pivotal role as a team member during the transition from Universal Analytics to GA4
B

Demand Generation and Growth Marketing

Bookmark.comAug 2021 - May 2022 • 10 mosBookmark was a product-led SaaS platform offering Website creating services to agencies and individuals. - Develop and execute multi-channel lead generation strategies, 25% lead QoQ - Conversion Rate Optimization: Analyze website and landing page performance to identify areas for improvement. Achieved +10% conversion rate for sign ups, 15% for pricing pages - Work alongside the Founder to drive B2B lead gen project, resulting in 10 Stage 1 Clients - Participate in all growth initiatives including churn reduction and conversion rate growth - Manage budgets for demand generation initiatives, allocate resources effectively across different marketing channels, and optimize spending to achieve maximum ROI.
D

Digital Media Specialist

DACAug 2019 - Aug 2021 • 2 yrs 1 mo- Media Planning and Strategy: Collaborate with clients and internal teams to develop digital media strategies that align with campaign objectives and target audience demographics. - New Product Launches: Develop and execute digital media strategies to support the launch of new products or services, generate buzz, and drive initial adoption and sales. Manage 6 figure budgets. - Data-Driven Decision Making: Utilize data analytics and performance metrics to inform strategic decision-making, identify growth opportunities, and optimize digital media investments - Develop and implement customer acquisition strategies leveraging digital media channels to attract new customers, and drive revenue growth, resulting in a 30% increase in customer acquisition. - Generate regular reports on campaign performance, providing insights and recommendations for optimization to clients and internal stakeholders.
A

Associate Product Marketing Manager

audibeneNov 2017 - Jul 2019 • 1 yr 9 mos- Conducting market research to understand customer needs and industry trends in the hearing aid sector, including competitor analysis and consumer behaviour study. - Developing product positioning and messaging strategies for an 80-person sales team to effectively communicate the unique value propositions to the target audience. - Creating marketing collateral to support product sales and educational efforts, including brochures, online ads, and presentations. Providing sales teams with tools and training for effective selling, including lead scoring projects and CRM implementation. - Collaborating with digital marketing teams to execute campaigns across various channels, resulting in a 40% improvement in CPL and CPA.

Education

Y

York University

IEP Foundations program, Business/Corporate Communications2020
B

BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)

Master of Business Administration - MBA, Marketing
D

Delhi University

Bachelor of Science (B.Sc.), Electronics

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced MBA with strong marketing expertise.
With an MBA in Marketing and a background in Electronics Science, this professional has a strong educational foundation. Their career spans various roles, like Growth Marketing, Product Management and Digital Media. In these positions, they have contributed to digital marketing strategies, product management, demand generation, and growth marketing initiatives, and managed digital media activities and campaigns. Their expertise lies in driving marketing and product strategies, making them a valuable asset in the corporate communications and marketing domain.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ruby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ruby Bhatnagar

Growth Marketing Manager • Product Marketing Manager • Product Manager • Toronto, ON, CA
Sales Copy
Email Marketing
Product Management
Growth Marketing
Marketing Analytics
Digital Marketing
Digital Advertising
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Go to market plan for a Mushroom Coffee brand based in Canada

Currently working with the founder of "What do you coffee" for a soft launch campaign. Targeting X number of sign-ups pre-launch, focusing on paid media channels like Tik tok and Meta to generate leads. Simultaneously working on long term SEO strategies and Website Optimizations

Work History

U

Growth Marketing

UvaroJun 2022 - Apr 2024 • 1 yr 11 mos- Strategic Planning: Develop and execute growth strategies to increase market presence, drive customer acquisition, and achieve revenue targets. - Manage Paid media campaigns and budgeting - SEM, Social, Display and LinkedIn ads - UX Optimization: Collaborate with the product and design teams to enhance the user experience of Uvaro's website, landing pages, and digital assets to improve conversion rates and user satisfaction. - Data Analysis and Insights: Utilized data analysis techniques resulting in a 15% increase in website traffic and a 20% improvement in campaign performance - Automated Workflows: Set up and optimize automated email workflows in HubSpot to trigger personalized emails based on specific actions taken by leads, resulting in a 30% increase in open rates - Collaborate with cross-functional teams to share insights, best practices, and learnings from email nurturing campaigns and A/B tests, leading to a 15% increase in campaign effectiveness - Played a pivotal role as a team member during the transition from Universal Analytics to GA4
B

Demand Generation and Growth Marketing

Bookmark.comAug 2021 - May 2022 • 10 mosBookmark was a product-led SaaS platform offering Website creating services to agencies and individuals. - Develop and execute multi-channel lead generation strategies, 25% lead QoQ - Conversion Rate Optimization: Analyze website and landing page performance to identify areas for improvement. Achieved +10% conversion rate for sign ups, 15% for pricing pages - Work alongside the Founder to drive B2B lead gen project, resulting in 10 Stage 1 Clients - Participate in all growth initiatives including churn reduction and conversion rate growth - Manage budgets for demand generation initiatives, allocate resources effectively across different marketing channels, and optimize spending to achieve maximum ROI.
D

Digital Media Specialist

DACAug 2019 - Aug 2021 • 2 yrs 1 mo- Media Planning and Strategy: Collaborate with clients and internal teams to develop digital media strategies that align with campaign objectives and target audience demographics. - New Product Launches: Develop and execute digital media strategies to support the launch of new products or services, generate buzz, and drive initial adoption and sales. Manage 6 figure budgets. - Data-Driven Decision Making: Utilize data analytics and performance metrics to inform strategic decision-making, identify growth opportunities, and optimize digital media investments - Develop and implement customer acquisition strategies leveraging digital media channels to attract new customers, and drive revenue growth, resulting in a 30% increase in customer acquisition. - Generate regular reports on campaign performance, providing insights and recommendations for optimization to clients and internal stakeholders.
A

Associate Product Marketing Manager

audibeneNov 2017 - Jul 2019 • 1 yr 9 mos- Conducting market research to understand customer needs and industry trends in the hearing aid sector, including competitor analysis and consumer behaviour study. - Developing product positioning and messaging strategies for an 80-person sales team to effectively communicate the unique value propositions to the target audience. - Creating marketing collateral to support product sales and educational efforts, including brochures, online ads, and presentations. Providing sales teams with tools and training for effective selling, including lead scoring projects and CRM implementation. - Collaborating with digital marketing teams to execute campaigns across various channels, resulting in a 40% improvement in CPL and CPA.

Education

Y

York University

IEP Foundations program, Business/Corporate Communications2020
B

BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)

Master of Business Administration - MBA, Marketing
D

Delhi University

Bachelor of Science (B.Sc.), Electronics

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.