saba seyedi

UX Designer • Product Designer • UI Designer • Los Angeles, CA, US

User Personas

Web Accessibility

Product Development

Participatory design

Adobe Creative Suite

Design

Design Thinking

Graphic Design

Web3

Web Design

Product Management

Information Architecture

Adobe Creative Cloud

Heuristic Evaluation

Usability Testing

Design Systems

Design Research

Prototyping

User Flows

Figma

Product Design

User Research

UX Strategy

UI/UX Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Product and UX Designer | Conversational AI | Cognitive Science

7 years of experience in UX/ UI with a background in Cognitive science specializing in attention and memory and trained in unconscious bias. I also completed a UX/UI Full-Time Immersive Bootcamp at BrainStation and a Conversational AI Design Certificate at Conversational Academy. My professional journey includes roles such as Product Designer and Associate Product Manager at SOCAN, where I led strategic solutions and analytics. I also contributed as a Product Designer at Hippoc, working on Neuro-AI technology. Additionally, I served as a UX Designer at TD and Accenture, focusing on complex banking portals and collaborating with clients like TD Bank.

Projects

SOCAN Music Rights Financial App

Outcome: Collaborating with cross-functional teams, we resolved complex industry issues, including data migration and rights management. Through process mapping and automation, we resolved discrepancies and ensured timely processing of 45 Billion performances, resulting in a half-billion-dollar revenue increase. These changes impacted 185,000 songwriters, composers, and music publishers, along with over 100,000 organizations. Details: The member portal project which included designing and refining 120 user flows, crafting 800 UX designs, producing 200 UI designs and 14 active hot-spotted prototypes 4 personas as 12 sub personas. Integral to this process was the meticulous mapping of user personas, painpoints, conducting stakeholder interviews, and undertaking extensive user research. Collaboration was fostered through UX workshops with members, facilitating information architecture, and iterating on user interface designs. Prototypes were refined based on feedback, with meticulous attention given to UX copywriting and rigorous QA testing. The project also entailed coordinating beta testing and product demos for stakeholders and board members. Vendor relations were managed, conflicts resolved, and staff administrative processes streamlined. Agile methodologies were employed, overseeing UAT coordination and identifying user stories, while epics were organized and features tracked. Stakeholder and competitive analyses informed decision-making, with assets gathered and user flows audited. Requirements documentation was meticulously completed, culminating in the successful implementation of French translation across the entire portal. Additionally, launch assets, product feature guides, and staff training materials were coordinated and created. The launch plan was supported, and cross-departmental support and training provided, ensuring a comprehensive and successful project delivery. See More

HIPPOC Neuro-AI AD Platform

Outcome: Raised $3 million CAD in seed, equity funding. Onboarded a large automotive company, customized interfaces to meet their expectations which generated 160% more leads for them as well as 53% reduction in the overall Cost Per Lead (CPL) resulting in <$1 Million revenue for the startup. Role: - Provided strategic vision, product roadmaps, facilitated sprints, created developer tickets, conducted workshops and implemented agile methodologies. - Utilize A/B testing, user feedback, and analytics to continuously improve the product - UI Design and prototyped two separate Martech products - Launched Beta releases and conducted user interviews by remote usability testing, qualitative attitudinal testing and quantitative behavioural testing. - Presented UX research findings to AI Engineers, Executive team and Board members. - Documented BA requirements for founders, developers and guides for clients. - Demoed the product features and onboard new clients at Collision Tech Conference, lead to 12 major company leads. See More

ACCENTURE - TD BANK US Portal

Outcome: Conversion exceeded the 80 % goal to 89.79%, indicating customers are adopting positively to new interaction model. The project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store. Role: - Designed UI Visuals for Complex web and mobile products: Portals, Dashboards, complex websites, Mobile apps etc. - Created UX Documentation: Wireframes, Sitemaps, User flows and journeys as well as interactive prototypes. - Conducted Secondary research and primary user research using qualitative and quantitative interactive research methods to build client- centric services. - Worked with large product design team. - Worked on FI, Insurance and large corporate products and brands. See More

Phlote Web3 Music DAO

Product Designer for DAO exploring decentralized music curation through tokenized music discovery. Feature: - Website - Wallet Connections - Profile Management - Music Player See More

Work History

Product Designer, Associate Product Manager

SOCANDec 2018 - Dec 2023 • 5 yrs 1 moOutcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year. As a Product Designer and Associate Product Manager at SOCAN, I led strategic solutions and analytics, including data clean-up projects, user flow design, UX/UI design, and extensive user research. I also managed vendor relations, staff administrative processes, and coordinated beta testing and product demos for stakeholders and board members. Additionally, I oversaw the successful implementation of French translation across the entire portal and coordinated launch assets, product feature guides, and staff training materials. The Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams.

Product Designer

HippocAug 2022 - Sep 2023 • 1 yr 2 mosIn this role, I was responsible for end-to-end user experience for various personas across multiple industries. The product is a Neuro-AI technology that mimics human brain activity to understand and predict consumer responses to advertisements. I collaborated closely with AI Engineers and presented to executive team members.

UX Designer

TDSep 2022 - Jan 2023 • 5 mosThe project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store.

UX Designer

AccentureSep 2022 - Jan 2023 • 5 mosRecruited by Creative Circle, I embarked on an exciting opportunity as a UX Designer for Accenture Strategy & Consulting firm. Within Accenture, I was assigned to work with their client TD Bank on a US launch.

Product Designer

SOCANFull-time EmployeeMar 2022 - Dec 2023 • 1 yr 10 mosThe Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams. Outcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year.

Education

Conversational Academy

Conversational AI Design Certificate, Conversational AI Design2021

BrainStation

Diploma of Education, UX/ UI Full Time Immersive Bootcamp2017

University of Toronto

Bachelor of Applied Science (BASc), Cognitive Science, Psychology, Neuroscience2010 - 2016

McMaster University Continuing Education

Certificate, Requirements Development, Documentation and Management (GK2964)2019

International Baccalaureate

Information Technology2008 - 2010

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