Top Talent like saba are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.saba seyedi
User Personas
Web Accessibility
Product Development
Participatory design
Adobe Creative Suite
Design
UX
Design Thinking
Graphic Design
Web3
Web Design
Product Management
Information Architecture
Adobe Creative Cloud
Heuristic Evaluation
Usability Testing
Design Systems
Design Research
Prototyping
User Flows
Figma
Product Design
User Research
UX Strategy
UI/UX Design
Experienced Product and UX Designer | Conversational AI | Cognitive Science
7 years of experience in UX/ UI with a background in Cognitive science specializing in attention and memory and trained in unconscious bias. I also completed a UX/UI Full-Time Immersive Bootcamp at BrainStation and a Conversational AI Design Certificate at Conversational Academy. My professional journey includes roles such as Product Designer and Associate Product Manager at SOCAN, where I led strategic solutions and analytics. I also contributed as a Product Designer at Hippoc, working on Neuro-AI technology. Additionally, I served as a UX Designer at TD and Accenture, focusing on complex banking portals and collaborating with clients like TD Bank.
Projects
SOCAN Music Rights Financial App
Outcome: Collaborating with cross-functional teams, we resolved complex industry issues, including data migration and rights management. Through process mapping and automation, we resolved discrepancies and ensured timely processing of 45 Billion performances, resulting in a half-billion-dollar revenue increase. These changes impacted 185,000 songwriters, composers, and music publishers, along with over 100,000 organizations. Details: The member portal project which included designing and refining 120 user flows, crafting 800 UX designs, producing 200 UI designs and 14 active hot-spotted prototypes 4 personas as 12 sub personas. Integral to this process was the meticulous mapping of user personas, painpoints, conducting stakeholder interviews, and undertaking extensive user research. Collaboration was fostered through UX workshops with members, facilitating information architecture, and iterating on user interface designs. Prototypes were refined based on feedback, with meticulous attention given to UX copywriting and rigorous QA testing. The project also entailed coordinating beta testing and product demos for stakeholders and board members. Vendor relations were managed, conflicts resolved, and staff administrative processes streamlined. Agile methodologies were employed, overseeing UAT coordination and identifying user stories, while epics were organized and features tracked. Stakeholder and competitive analyses informed decision-making, with assets gathered and user flows audited. Requirements documentation was meticulously completed, culminating in the successful implementation of French translation across the entire portal. Additionally, launch assets, product feature guides, and staff training materials were coordinated and created. The launch plan was supported, and cross-departmental support and training provided, ensuring a comprehensive and successful project delivery. See MoreHIPPOC Neuro-AI AD Platform
Outcome: Raised $3 million CAD in seed, equity funding. Onboarded a large automotive company, customized interfaces to meet their expectations which generated 160% more leads for them as well as 53% reduction in the overall Cost Per Lead (CPL) resulting in <$1 Million revenue for the startup. Role: - Provided strategic vision, product roadmaps, facilitated sprints, created developer tickets, conducted workshops and implemented agile methodologies. - Utilize A/B testing, user feedback, and analytics to continuously improve the product - UI Design and prototyped two separate Martech products - Launched Beta releases and conducted user interviews by remote usability testing, qualitative attitudinal testing and quantitative behavioural testing. - Presented UX research findings to AI Engineers, Executive team and Board members. - Documented BA requirements for founders, developers and guides for clients. - Demoed the product features and onboard new clients at Collision Tech Conference, lead to 12 major company leads. See MoreACCENTURE - TD BANK US Portal
Outcome: Conversion exceeded the 80 % goal to 89.79%, indicating customers are adopting positively to new interaction model. The project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store. Role: - Designed UI Visuals for Complex web and mobile products: Portals, Dashboards, complex websites, Mobile apps etc. - Created UX Documentation: Wireframes, Sitemaps, User flows and journeys as well as interactive prototypes. - Conducted Secondary research and primary user research using qualitative and quantitative interactive research methods to build client- centric services. - Worked with large product design team. - Worked on FI, Insurance and large corporate products and brands. See MoreWork History
S
Product Designer, Associate Product Manager
SOCANDec 2018 - Dec 2023 • 5 yrs 1 moOutcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year. As a Product Designer and Associate Product Manager at SOCAN, I led strategic solutions and analytics, including data clean-up projects, user flow design, UX/UI design, and extensive user research. I also managed vendor relations, staff administrative processes, and coordinated beta testing and product demos for stakeholders and board members. Additionally, I oversaw the successful implementation of French translation across the entire portal and coordinated launch assets, product feature guides, and staff training materials. The Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams.H
Product Designer
HippocAug 2022 - Sep 2023 • 1 yr 2 mosIn this role, I was responsible for end-to-end user experience for various personas across multiple industries. The product is a Neuro-AI technology that mimics human brain activity to understand and predict consumer responses to advertisements. I collaborated closely with AI Engineers and presented to executive team members.T
UX Designer
TDSep 2022 - Jan 2023 • 5 mosThe project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store.A
UX Designer
AccentureSep 2022 - Jan 2023 • 5 mosRecruited by Creative Circle, I embarked on an exciting opportunity as a UX Designer for Accenture Strategy & Consulting firm. Within Accenture, I was assigned to work with their client TD Bank on a US launch.S
Product Designer
SOCANFull-time EmployeeMar 2022 - Dec 2023 • 1 yr 10 mosThe Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams. Outcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year.Education
C
Conversational Academy
Conversational AI Design Certificate, Conversational AI Design2021B
BrainStation
Diploma of Education, UX/ UI Full Time Immersive Bootcamp2017U
University of Toronto
Bachelor of Applied Science (BASc), Cognitive Science, Psychology, Neuroscience2010 - 2016M
McMaster University Continuing Education
Certificate, Requirements Development, Documentation and Management (GK2964)2019I
International Baccalaureate
Information Technology2008 - 2010How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Experienced Product and UX Designer | Conversational AI | Cognitive Science
7 years of experience in UX/ UI with a background in Cognitive science specializing in attention and memory and trained in unconscious bias. I also completed a UX/UI Full-Time Immersive Bootcamp at BrainStation and a Conversational AI Design Certificate at Conversational Academy. My professional journey includes roles such as Product Designer and Associate Product Manager at SOCAN, where I led strategic solutions and analytics. I also contributed as a Product Designer at Hippoc, working on Neuro-AI technology. Additionally, I served as a UX Designer at TD and Accenture, focusing on complex banking portals and collaborating with clients like TD Bank.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like saba are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.saba seyedi
User Personas
Web Accessibility
Product Development
Participatory design
Adobe Creative Suite
Design
UX
Design Thinking
Graphic Design
Web3
Web Design
Product Management
Information Architecture
Adobe Creative Cloud
Heuristic Evaluation
Usability Testing
Design Systems
Design Research
Prototyping
User Flows
Figma
Product Design
User Research
UX Strategy
UI/UX Design
Projects
SOCAN Music Rights Financial App
Outcome: Collaborating with cross-functional teams, we resolved complex industry issues, including data migration and rights management. Through process mapping and automation, we resolved discrepancies and ensured timely processing of 45 Billion performances, resulting in a half-billion-dollar revenue increase. These changes impacted 185,000 songwriters, composers, and music publishers, along with over 100,000 organizations. Details: The member portal project which included designing and refining 120 user flows, crafting 800 UX designs, producing 200 UI designs and 14 active hot-spotted prototypes 4 personas as 12 sub personas. Integral to this process was the meticulous mapping of user personas, painpoints, conducting stakeholder interviews, and undertaking extensive user research. Collaboration was fostered through UX workshops with members, facilitating information architecture, and iterating on user interface designs. Prototypes were refined based on feedback, with meticulous attention given to UX copywriting and rigorous QA testing. The project also entailed coordinating beta testing and product demos for stakeholders and board members. Vendor relations were managed, conflicts resolved, and staff administrative processes streamlined. Agile methodologies were employed, overseeing UAT coordination and identifying user stories, while epics were organized and features tracked. Stakeholder and competitive analyses informed decision-making, with assets gathered and user flows audited. Requirements documentation was meticulously completed, culminating in the successful implementation of French translation across the entire portal. Additionally, launch assets, product feature guides, and staff training materials were coordinated and created. The launch plan was supported, and cross-departmental support and training provided, ensuring a comprehensive and successful project delivery.HIPPOC Neuro-AI AD Platform
Outcome: Raised $3 million CAD in seed, equity funding. Onboarded a large automotive company, customized interfaces to meet their expectations which generated 160% more leads for them as well as 53% reduction in the overall Cost Per Lead (CPL) resulting in <$1 Million revenue for the startup. Role: - Provided strategic vision, product roadmaps, facilitated sprints, created developer tickets, conducted workshops and implemented agile methodologies. - Utilize A/B testing, user feedback, and analytics to continuously improve the product - UI Design and prototyped two separate Martech products - Launched Beta releases and conducted user interviews by remote usability testing, qualitative attitudinal testing and quantitative behavioural testing. - Presented UX research findings to AI Engineers, Executive team and Board members. - Documented BA requirements for founders, developers and guides for clients. - Demoed the product features and onboard new clients at Collision Tech Conference, lead to 12 major company leads.ACCENTURE - TD BANK US Portal
Outcome: Conversion exceeded the 80 % goal to 89.79%, indicating customers are adopting positively to new interaction model. The project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store. Role: - Designed UI Visuals for Complex web and mobile products: Portals, Dashboards, complex websites, Mobile apps etc. - Created UX Documentation: Wireframes, Sitemaps, User flows and journeys as well as interactive prototypes. - Conducted Secondary research and primary user research using qualitative and quantitative interactive research methods to build client- centric services. - Worked with large product design team. - Worked on FI, Insurance and large corporate products and brands.Work History
S
Product Designer, Associate Product Manager
SOCANDec 2018 - Dec 2023 • 5 yrs 1 moOutcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year. As a Product Designer and Associate Product Manager at SOCAN, I led strategic solutions and analytics, including data clean-up projects, user flow design, UX/UI design, and extensive user research. I also managed vendor relations, staff administrative processes, and coordinated beta testing and product demos for stakeholders and board members. Additionally, I oversaw the successful implementation of French translation across the entire portal and coordinated launch assets, product feature guides, and staff training materials. The Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams.H
Product Designer
HippocAug 2022 - Sep 2023 • 1 yr 2 mosIn this role, I was responsible for end-to-end user experience for various personas across multiple industries. The product is a Neuro-AI technology that mimics human brain activity to understand and predict consumer responses to advertisements. I collaborated closely with AI Engineers and presented to executive team members.T
UX Designer
TDSep 2022 - Jan 2023 • 5 mosThe project entailed the development of a complex banking portal launched to be experienced on wireless tablets in One Vanderbilt: Home to TD's New NYC Flagship Store.A
UX Designer
AccentureSep 2022 - Jan 2023 • 5 mosRecruited by Creative Circle, I embarked on an exciting opportunity as a UX Designer for Accenture Strategy & Consulting firm. Within Accenture, I was assigned to work with their client TD Bank on a US launch.S
Product Designer
SOCANFull-time EmployeeMar 2022 - Dec 2023 • 1 yr 10 mosThe Role entailed Data Clean Up project where I identified various pain points in CWR ingestions, SFTP servers, CRD Statements, Shareholder splits, ISWC allocation, Missing Cues and AV Titles by conducting design thinking workshops with a large variety of publishers. Discrepancies were resolved by process mapping and applying effective automation tools for distributions, operations and IT departments to follow. Established Processes across Distribution, operation, legal, finance, Membership and IT Departments to ensure cohesive work streams. Outcome: Multiple years of high volumes backlogs were reduced and resolved resulting in Half-Billion Dollar Revenue reported milestone this year.Education
C
Conversational Academy
Conversational AI Design Certificate, Conversational AI Design2021B
BrainStation
Diploma of Education, UX/ UI Full Time Immersive Bootcamp2017U
University of Toronto
Bachelor of Applied Science (BASc), Cognitive Science, Psychology, Neuroscience2010 - 2016M
McMaster University Continuing Education
Certificate, Requirements Development, Documentation and Management (GK2964)2019I
International Baccalaureate
Information Technology2008 - 2010How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.