Top Talent like Sabreena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sabreena shafi

Growth Marketing Manager
Integrated Marketing
Analytical Thinking
Promotional Marketing
Google Tag Manager
Facebook Ads
Google Analyics
Available for hire fromNegotiable
Contracts
Head of Digital Marketing | MBA Candidate
With a robust educational background, including an MBA in Adaptive Leadership from Golden Gate University (2022-2024) and a Bachelor's Degree in Computer Engineering from the University of Kashmir (2009-2014), I have cultivated a dynamic career in digital marketing. Currently, I serve as the Head of Digital Marketing at The Digital London, where I oversee and strategize digital marketing efforts. My previous roles include Performance Marketing Specialist at Digbi Health, where I optimized strategies to decrease lead acquisition costs by 40%, and Performance Marketing Manager at Mason, where I drove a 50% increase in website traffic. At Kashmir Box, I excelled as both Digital Marketing Manager and Social Media Manager, achieving significant growth in social media presence and conversion rates. My expertise spans campaign management, team leadership, and data-driven marketing strategies, consistently delivering exceptional results across various channels.

Work History

T

Head of Digital Marketing

The Digital LondonAs the Head of Digital Marketing, likely responsible for overseeing and strategizing digital marketing efforts, leading a team, and driving growth through various online channels.
D

Performance Marketing Specialist

Digbi HealthJul 2021 - Dec 2023 • 2 yrs 6 mosMonitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%. Leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple channels. Successfully trained and managed a team of two marketing coordinators. Notable achievements include a 75% increase in customer acquisition through scaled paid advertising campaigns.
M

Performance Marketing Manager

MasonJun 2020 - Jun 2021 • 1 yr 1 moLaunched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition. Executed highly successful campaigns on Facebook for 'Mason,' generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Achieved a 98% success rate for email delivery by setting up and warming up the email domain for 'Mason.' Facilitated seamless communication, enhancing engagement and conversion rates.
K

Digital Marketing Manager

Kashmir BoxMay 2017 - Mar 2020 • 2 yrs 11 mosOrchestrated successful campaigns across various marketing channels, effectively managing larger budgets and aligning growth strategies with organizational objectives. Built and led a high-performing internal team of 5 members, eliminating the need for an expensive marketing agency and streamlining operations. Delivered exceptional results in performance marketing, consistently increasing return on ad spend (ROAS) and achieving an impressive average ROAS of 5X across channels. Revamped email marketing strategies by implementing segmentation and automation journeys, resulting in a remarkable 17X increase in conversion rate. Provided valuable insights, trends, and analysis of key performance indicators across channels, leading to a significant 4X improvement in website conversion rate. Demonstrated expertise in planning and executing impactful seasonal campaigns, delivering an average ROI of 11X during peak sale periods.
K

Social Media Manager

Kashmir BoxJul 2016 - May 2017 • 11 mosGrowing social media presence: Ensured each platform maintained its own individual voice and targeted the right audience. Grew Facebook page to 100,000+ likes through smart content planning, effective engagement, and targeted Facebook advertising. Introduced contests, slideshows and videos as a way to grow followers and fans on Facebook and Twitter, working closely with web designers on targeted landing pages. Assisted Creative and Content team with developing and implementing social media campaigns across channels to create engaging posts. Utilized Social Media Analytics Tools like Facebook Analytics and Twitter Analytics to track growth and engagement. Executed email marketing campaigns through automation tools like Mailchimp, Mailerlite, Moosend etc and increased open rate to 47%. Coordinated with an SEO agency to optimize keywords, on page and off page SEO.

Education

G

Golden Gate University

Master of Business Administration - MBA, Adaptive Leadership2022 - 2024
U

University of Kashmir

Bachelor's Degree, Computer Engineering2009 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Head of Digital Marketing | MBA Candidate
With a robust educational background, including an MBA in Adaptive Leadership from Golden Gate University (2022-2024) and a Bachelor's Degree in Computer Engineering from the University of Kashmir (2009-2014), I have cultivated a dynamic career in digital marketing. Currently, I serve as the Head of Digital Marketing at The Digital London, where I oversee and strategize digital marketing efforts. My previous roles include Performance Marketing Specialist at Digbi Health, where I optimized strategies to decrease lead acquisition costs by 40%, and Performance Marketing Manager at Mason, where I drove a 50% increase in website traffic. At Kashmir Box, I excelled as both Digital Marketing Manager and Social Media Manager, achieving significant growth in social media presence and conversion rates. My expertise spans campaign management, team leadership, and data-driven marketing strategies, consistently delivering exceptional results across various channels.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sabreena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sabreena shafi

Growth Marketing Manager
Integrated Marketing
Analytical Thinking
Promotional Marketing
Google Tag Manager
Facebook Ads
Google Analyics
Available for hire fromNegotiable
Contracts

Work History

T

Head of Digital Marketing

The Digital LondonAs the Head of Digital Marketing, likely responsible for overseeing and strategizing digital marketing efforts, leading a team, and driving growth through various online channels.
D

Performance Marketing Specialist

Digbi HealthJul 2021 - Dec 2023 • 2 yrs 6 mosMonitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%. Leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple channels. Successfully trained and managed a team of two marketing coordinators. Notable achievements include a 75% increase in customer acquisition through scaled paid advertising campaigns.
M

Performance Marketing Manager

MasonJun 2020 - Jun 2021 • 1 yr 1 moLaunched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition. Executed highly successful campaigns on Facebook for 'Mason,' generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Achieved a 98% success rate for email delivery by setting up and warming up the email domain for 'Mason.' Facilitated seamless communication, enhancing engagement and conversion rates.
K

Digital Marketing Manager

Kashmir BoxMay 2017 - Mar 2020 • 2 yrs 11 mosOrchestrated successful campaigns across various marketing channels, effectively managing larger budgets and aligning growth strategies with organizational objectives. Built and led a high-performing internal team of 5 members, eliminating the need for an expensive marketing agency and streamlining operations. Delivered exceptional results in performance marketing, consistently increasing return on ad spend (ROAS) and achieving an impressive average ROAS of 5X across channels. Revamped email marketing strategies by implementing segmentation and automation journeys, resulting in a remarkable 17X increase in conversion rate. Provided valuable insights, trends, and analysis of key performance indicators across channels, leading to a significant 4X improvement in website conversion rate. Demonstrated expertise in planning and executing impactful seasonal campaigns, delivering an average ROI of 11X during peak sale periods.
K

Social Media Manager

Kashmir BoxJul 2016 - May 2017 • 11 mosGrowing social media presence: Ensured each platform maintained its own individual voice and targeted the right audience. Grew Facebook page to 100,000+ likes through smart content planning, effective engagement, and targeted Facebook advertising. Introduced contests, slideshows and videos as a way to grow followers and fans on Facebook and Twitter, working closely with web designers on targeted landing pages. Assisted Creative and Content team with developing and implementing social media campaigns across channels to create engaging posts. Utilized Social Media Analytics Tools like Facebook Analytics and Twitter Analytics to track growth and engagement. Executed email marketing campaigns through automation tools like Mailchimp, Mailerlite, Moosend etc and increased open rate to 47%. Coordinated with an SEO agency to optimize keywords, on page and off page SEO.

Education

G

Golden Gate University

Master of Business Administration - MBA, Adaptive Leadership2022 - 2024
U

University of Kashmir

Bachelor's Degree, Computer Engineering2009 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.