Saint Fordjour

Email Marketing Specialist • Rome, Lazio, IT

Salesforce

Email Marketing

Campaign Management

Emails

Campaign Marketing

SendGrid

MailChimp

ActiveCampaign

Zoho Campaigns

Marketing

Available for hire fromNegotiable

Full-Time Roles

Contracts

CRM, Email Marketing and Marketing Automation Expert

CRM, email marketing, and marketing automation professional with 7+ years of experience across multiple sectors. Proven expertise in leveraging CRM, email, and marketing automation platforms to drive personalized customer engagement and optimize lead nurturing. Skilled in CRM implementation, data-driven campaign management, and cross-functional collaboration to align technology with strategic business goals and boost conversion rates.

Projects

CRM Implementation

CHALLENGE The business relied on outdated CRM tools and fragmented data, resulting in poor pipeline visibility and low user adoption. Sales forecasting was inaccurate, and reporting was time-consuming. SOLUTION I was part of the team that implemented a new CRM system, migrating legacy data and customizing dashboards. I customized CRM fields, dashboards, and workflows to reflect business processes and reporting needs. I also trained users and established ongoing support, communicating best practices to encourage adoption. IMPACT This implementation improved sales forecasting accuracy, achieved a 70% adoption rate within six months, and streamlined reporting and pipeline management, saving the sales team significant time.See More

Legacy Campaigns Migration

CHALLENGE Legacy marketing campaigns were built on outdated versions of Salesforce Pardot, which limited the ability to leverage new Salesforce features such as integrated campaigns. This resulted in fragmented data, inconsistent lead tracking, and an inability to gain full visibility into the customer journey from initial engagement to conversion. Due to these limitations, regional teams in North America, APAC, Europe, and LATAM all faced challenges with campaign management, reporting, and lead qualification. SOLUTION As a solution, I collaborated as part of the team responsible for rebuilding all marketing campaigns on the new Pardot Lightning platform. I implemented new email templates, responsive landing pages, and dynamic forms tailored to regional audiences. I also supported the development of nurturing automation journeys with segmentation and personalized content to effectively engage leads. Additionally, I helped integrate campaigns with Salesforce to enable seamless tracking and attribution throughout the marketing and sales funnel. I worked closely with regional teams to ensure campaigns met local requirements and compliance standards. Finally, I enabled advanced tracking and attribution for all campaigns, providing end-to-end visibility of leads from initial touchpoint to customer conversion. I also leveraged Salesforce integrated campaigns to deliver enhanced reporting and analytics, supporting data-driven decision-making. IMPACT By effectively migrating this campaign, I improved the quality of leads delivered to sales and increased lead-to-customer conversion rates across regions. It also empowered leadership with actionable insights through new, enhanced reporting capabilities.See More

Email Marketing Multi-stage Campaign

CHALLENGE The company faced lower engagement with previous conference launch emails, resulting in open and click-through rates below benchmarks. The audience was diverse, with varying interests and behaviors, making it difficult to deliver relevant content that resonated with everyone. SOLUTION I analyzed the audience to segment the mailing list based on demographics and engagement patterns and developed a multi-stage campaign structure. The Structure: • 1st phase: Sent personalized emails to announce the conference and build anticipation. • 2nd phase: Delivered reminder emails, also announcing the speakers at the conference. • 3rd phase: Sent reminder emails and educational content to nurture interest while creating urgency. IMPACT This multi-stage campaign resulted in a 17-25% average email open rate and a 2% click-through rate increase. We also sold 80% of the conference tickets. We provided detailed analytics and actionable insights to leadership, informing future campaign strategies. We also enhanced brand perception through consistent, relevant communication.See More

Work History

Marketing Automation Specialist

STB Marketing● Salesforce Sales Cloud: management of leads, opportunities and contacts, reports and dashboards, object configuration, layouts composition, Salesforce flow, Visualforce pages. Salesforce Integrations via Zapier. ● Marketing Cloud: Journey Builder, Content Builder, Cloud Pages. ● Account Engagement (Pardot): Campaign management, nurturing sequences in Engagement Studio.

Group CRM Campaigns, Pardot

Michael PageContract EmployeeMar 2021 - Oct 2022 • 1 yr 8 mos● Pardot campaign management, delivering for local teams across UK, EMEA, APAC, LATAM and North America regions (operating with separate business units) ● Segmentation using static, dynamic lists and automation rules ● Building email templates, creating and scheduling list emails and autoresponders ● Building customer journeys/ lifecycle campaigns in Engagement Studio, lead scoring ● Forms (including JavaScript code and custom completion actions) and landing page design ● Training users of CRM teams in Pardot best practice ● Project management: keeping track of project with Jira Software ● Integration with Salesforce, monitoring lead and task creation

Senior Email Marketing Officer

Chartered Institute of FundraisingJul 2019 - Mar 2020 • 9 mos● Responsible for the email marketing of the organisation including membership, training and events communications. ● Email copywriting and management of the email calendar, post-campaign reporting, Data Studio dashboards. ● A/B testing improving email performance by 1-2% marketing emails. ● Migration from Intregra to Microsoft Dynamics 365 CRM. Transition from Communicator to Dotdigital.

Marketing Executive

BSIOct 2018 - Jun 2019 • 9 mos● Email campaign delivery using Engagement Studio in Pardot to create customer journeys and drive sales of recently published standards. ● End to end campaign management, from email creation to testing, email scheduling, deployment and post-campaign reporting tracking performance for each campaign. PPC/Google Ads.

Education

Wrexham University

Bachelor's Degree, Aeronautical EngineeringSep 2013 - Aug 2017

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