Top talent is on Pangea

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Salome Njogu

Growth Marketing Manager • Content Marketing Manager • Dubai, Dubai, AE
Creative Marketing
Negotiation
Strategy & Business Development
Strategic Planning
Strategic Partnerships
Available for hire fromNegotiable
Contracts
Innovative Marketing Leader Driving Growth and Customer Experience Solutions.
Throughout my career, I have successfully directed large-scale marketing campaigns, utilizing my strategic thinking and creative problem-solving skills to deliver outstanding outcomes. By establishing and maintaining personal and trustworthy customer relationships, I have gained a deep understanding of their needs and preferences, enabling me to tailor marketing initiatives for maximum impact. Furthermore, I have a proven track record of optimizing sales and marketing operations, driving revenue growth and increasing efficiency. Moreover, my collaborative nature enables me to seamlessly collaborate with multidisciplinary teams, fostering an innovative culture and achieving cross-functional success.

Projects

KEPSA E-COMMERCE BOOSTER PROGRAM

The KEPSA E-commerce Booster Program is an initiative of the Kenya Private Sector Alliance (KEPSA) with the support of Trademark East Africa (TMEA) and funded by the European Union and Foreign, Commonwealth & Development Office (FCDO). The program was implemented over a period of six months from February 2021 to July 2021 targeting Micro, Small and Medium Enterprises (MSMEs) in the wholesale and retail, food services and logistics sectors. The aim was to provide support to the MSMEs with little or no e-commerce presence to get on board e-commerce platforms to increase and diversify their revenue streams during and even after the COVID-19 period. Program Objectives The main objective of the program is to support and build capacity for MSMEs to engage in e-commerce through training of 2000 MSMEs on e-commerce and digital marketing as well as on-boarding them onto various e-commerce platforms and providing linkages for domestic and cross-border e-commerce. Specifically, these include: To help SMEs gain the digital skills necessary to engage in a digital economy and improve livelihoods. To support Kenyan SMEs to expand their local and cross-border e-commerce presence. To build capacity of SMEs to raise their proficiency in implementing effective digital campaigns, and increase their brand awareness, value and sales conversions across multiple digital channels Program Achievements Overall, the e-commerce booster program aimed to contribute to the increased uptake of e-commerce in Kenya; Improved e-commerce skills, Digital Marketing Capacities and Assessments for SMEs; Improved domestic and external market access for producers and retailers via e-commerce platforms; and Change of operational behaviors for SMEs. Training of participants commenced on 1st March 2021 and a total of 2,630 businesses registered for the program, with 2,545 qualifying. See More

The Mastercard Foundation Fund for Rural Prosperity

The Mastercard Foundation Fund for Rural Prosperity is a $50 million Challenge Fund established by The Mastercard Foundation in 2015. The Fund Manager for the Mastercard Foundation Fund for Rural Prosperity is KPMG East Africa’s International Development Advisory Services, supported by Triple Line Consulting, the Fund’s monitoring and evaluation partner. The goal of the Fund has been to transform lives by increasing access to financial services for financially excluded people living in rural and agricultural areas of Africa. Through multiple competitions, the Fund selected and awarded 38 participating companies working in 15 Sub-Saharan African countries. By supporting this strong and diverse portfolio of businesses, the Fund is enabling millions of people in rural Africa to have better access and use of appropriate savings, credit and insurance products and services. See More

Work History

V

Digital Lead Consultant

Valorem Consulting LimitedMay 2020 - Present • 4 yrs 5 mosAs a Digital Lead Consultant at Valorem Consulting Ltd, I am responsible for being the Subject Matter Expert for the client’s digital strategy, providing advice on standards, technologies, and resource implications related to digital solutions. My role involves advising departmental leads to identify and prioritize opportunities for digital content, supported by clear evidence of need. This includes digital interpretation of the brief, digital public programs (including webinars, streamed events, virtual tours, and workshops), digital learning offers, e-commerce, digital conferencing, CRM, social media, and websites. I utilize my knowledge and technical skills to identify robust, cost-effective, and sustainable digital solutions and procurement options for digital content. I also help coordinate and communicate campaigns to ensure that digital projects are well planned, delivered, and evaluated. As a project lead on specific, smaller-scale projects, I work with project leads to produce briefs and commission digital services to realize digital initiatives. In addition, I work with target audiences and key stakeholders to ensure a high standard of accessibility and usability at all times. I collaborate with teams to increase their confidence and competence in generating digital content, including production of digital media, scanning and modeling, producing digital copy, and raising awareness of best practice. I also support teams with maintenance and updating of existing digital content. This role has allowed me to grow my expertise in digital strategy, project management, and team coordination, as well as to gain experience in providing advice to clients and stakeholders.
T

Marketing Strategy Consultant

TBLDC Consultants FZCOJul 2021 - Present • 3 yrs 3 mosAs a Marketing Strategy Consultant at TBLDC, I am responsible for the implementation of marketing strategies and running extensive research to identify new marketing opportunities. One of the most exciting aspects of this role is developing innovative concepts to promote brand awareness, which is crucial for any successful marketing campaign. Over the course of my time in this role, I have gained a wealth of experience in utilizing various marketing tactics to promote a brand’s product or service in order to retain and attract customers. This includes everything from social media marketing to email marketing and paid advertising campaigns. One of the most interesting and rewarding aspects of this role has been the opportunity to work with clients from diverse cultural backgrounds. This has allowed me to grow my expertise in multicultural marketing, which is becoming increasingly important in our globalized world. In addition to my core responsibilities, I also acted as a media liaison to create awareness and capture clients from both the African and UAE market. This has allowed me to develop my skills in public relations and crisis management, as well as to broaden my network of contacts across different industries and regions. Overall, my time as a Marketing Strategy Consultant at TBLDC has been an incredibly enriching experience that has allowed me to grow both personally and professionally. I am excited to continue building on this experience in the future, as I explore new opportunities in the marketing field.
K

Program Technical Support Lead

Kenya Private Sector Alliance (KEPSA)Jan 2021 - Jul 2021 • 7 mosAs the Program Technical Support Lead at Kenya Private Sector Alliance (KEPSA), I had the privilege of heading a team of 20 talented individuals who were responsible for assisting and onboarding SMEs onto digital platforms and e-commerce marketplaces. My primary focus was to ensure that the program's technical support team provided seamless assistance to SMEs, ensuring they had a hassle-free experience. Additionally, as a digital strategist for the E-commerce Booster Program by KEPSA, I played an instrumental role in digitizing and onboarding over 2000 SMEs. My expertise in digital communication came in handy as I was responsible for devising strategies that helped SMEs thrive in the ever-evolving digital world. Overall, my role was to ensure that the program's objectives were achieved within the stipulated time frame, and I'm proud to say that we delivered on our promises, leaving a positive impact on the SMEs we worked with.
S

Head of Marketing

Simply Mammoth Solutions LimitedMay 2018 - May 2020 • 2 yrs 1 moAs the Head of Marketing and Events at Simply Mammoth Solutions from May 2018 to April 2020, I oversaw a wide range of responsibilities that were crucial to the success of the business. My primary focus was on creating and implementing effective business development strategies to increase revenue and drive growth. I also managed the brand image of the company by creating and communicating its vision and mission to the target audience. I was responsible for running the digital marketing docket, which included social media, email campaigns, and SEO. In addition to this, I set, communicated, and maintained project timelines and priorities to ensure all projects were completed on time and within budget. I liaised with external suppliers including venues, caterers, and speakers to ensure all logistics for events were organized seamlessly. I organized appropriate sponsorship and co-badging of external events and worked with our graphic designer to develop promotional materials. I was also responsible for delivering events on time, within budget, that met and exceeded the expectations of the attendees. One of my primary focuses was on ensuring excellent membership service and quality delivery to ensure customer satisfaction. I was also responsible for on-the-day management of events, ensuring that everything ran smoothly and according to plan. Overall, my experience as the Head of Marketing and Events has given me an excellent understanding of business development strategies, event management, brand management, and customer service.

Education

T

The University of Nairobi

Bachelor of Arts, AnthropologySep 2012 - Mar 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Innovative Marketing Leader Driving Growth and Customer Experience Solutions.
Throughout my career, I have successfully directed large-scale marketing campaigns, utilizing my strategic thinking and creative problem-solving skills to deliver outstanding outcomes. By establishing and maintaining personal and trustworthy customer relationships, I have gained a deep understanding of their needs and preferences, enabling me to tailor marketing initiatives for maximum impact. Furthermore, I have a proven track record of optimizing sales and marketing operations, driving revenue growth and increasing efficiency. Moreover, my collaborative nature enables me to seamlessly collaborate with multidisciplinary teams, fostering an innovative culture and achieving cross-functional success.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Salome's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Salome Njogu

Growth Marketing Manager • Content Marketing Manager • Dubai, Dubai, AE
Creative Marketing
Negotiation
Strategy & Business Development
Strategic Planning
Strategic Partnerships
Available for hire fromNegotiable
Contracts

Projects

KEPSA E-COMMERCE BOOSTER PROGRAM

The KEPSA E-commerce Booster Program is an initiative of the Kenya Private Sector Alliance (KEPSA) with the support of Trademark East Africa (TMEA) and funded by the European Union and Foreign, Commonwealth & Development Office (FCDO). The program was implemented over a period of six months from February 2021 to July 2021 targeting Micro, Small and Medium Enterprises (MSMEs) in the wholesale and retail, food services and logistics sectors. The aim was to provide support to the MSMEs with little or no e-commerce presence to get on board e-commerce platforms to increase and diversify their revenue streams during and even after the COVID-19 period. Program Objectives The main objective of the program is to support and build capacity for MSMEs to engage in e-commerce through training of 2000 MSMEs on e-commerce and digital marketing as well as on-boarding them onto various e-commerce platforms and providing linkages for domestic and cross-border e-commerce. Specifically, these include: To help SMEs gain the digital skills necessary to engage in a digital economy and improve livelihoods. To support Kenyan SMEs to expand their local and cross-border e-commerce presence. To build capacity of SMEs to raise their proficiency in implementing effective digital campaigns, and increase their brand awareness, value and sales conversions across multiple digital channels Program Achievements Overall, the e-commerce booster program aimed to contribute to the increased uptake of e-commerce in Kenya; Improved e-commerce skills, Digital Marketing Capacities and Assessments for SMEs; Improved domestic and external market access for producers and retailers via e-commerce platforms; and Change of operational behaviors for SMEs. Training of participants commenced on 1st March 2021 and a total of 2,630 businesses registered for the program, with 2,545 qualifying.

The Mastercard Foundation Fund for Rural Prosperity

The Mastercard Foundation Fund for Rural Prosperity is a $50 million Challenge Fund established by The Mastercard Foundation in 2015. The Fund Manager for the Mastercard Foundation Fund for Rural Prosperity is KPMG East Africa’s International Development Advisory Services, supported by Triple Line Consulting, the Fund’s monitoring and evaluation partner. The goal of the Fund has been to transform lives by increasing access to financial services for financially excluded people living in rural and agricultural areas of Africa. Through multiple competitions, the Fund selected and awarded 38 participating companies working in 15 Sub-Saharan African countries. By supporting this strong and diverse portfolio of businesses, the Fund is enabling millions of people in rural Africa to have better access and use of appropriate savings, credit and insurance products and services.

Work History

V

Digital Lead Consultant

Valorem Consulting LimitedMay 2020 - Present • 4 yrs 5 mosAs a Digital Lead Consultant at Valorem Consulting Ltd, I am responsible for being the Subject Matter Expert for the client’s digital strategy, providing advice on standards, technologies, and resource implications related to digital solutions. My role involves advising departmental leads to identify and prioritize opportunities for digital content, supported by clear evidence of need. This includes digital interpretation of the brief, digital public programs (including webinars, streamed events, virtual tours, and workshops), digital learning offers, e-commerce, digital conferencing, CRM, social media, and websites. I utilize my knowledge and technical skills to identify robust, cost-effective, and sustainable digital solutions and procurement options for digital content. I also help coordinate and communicate campaigns to ensure that digital projects are well planned, delivered, and evaluated. As a project lead on specific, smaller-scale projects, I work with project leads to produce briefs and commission digital services to realize digital initiatives. In addition, I work with target audiences and key stakeholders to ensure a high standard of accessibility and usability at all times. I collaborate with teams to increase their confidence and competence in generating digital content, including production of digital media, scanning and modeling, producing digital copy, and raising awareness of best practice. I also support teams with maintenance and updating of existing digital content. This role has allowed me to grow my expertise in digital strategy, project management, and team coordination, as well as to gain experience in providing advice to clients and stakeholders.
T

Marketing Strategy Consultant

TBLDC Consultants FZCOJul 2021 - Present • 3 yrs 3 mosAs a Marketing Strategy Consultant at TBLDC, I am responsible for the implementation of marketing strategies and running extensive research to identify new marketing opportunities. One of the most exciting aspects of this role is developing innovative concepts to promote brand awareness, which is crucial for any successful marketing campaign. Over the course of my time in this role, I have gained a wealth of experience in utilizing various marketing tactics to promote a brand’s product or service in order to retain and attract customers. This includes everything from social media marketing to email marketing and paid advertising campaigns. One of the most interesting and rewarding aspects of this role has been the opportunity to work with clients from diverse cultural backgrounds. This has allowed me to grow my expertise in multicultural marketing, which is becoming increasingly important in our globalized world. In addition to my core responsibilities, I also acted as a media liaison to create awareness and capture clients from both the African and UAE market. This has allowed me to develop my skills in public relations and crisis management, as well as to broaden my network of contacts across different industries and regions. Overall, my time as a Marketing Strategy Consultant at TBLDC has been an incredibly enriching experience that has allowed me to grow both personally and professionally. I am excited to continue building on this experience in the future, as I explore new opportunities in the marketing field.
K

Program Technical Support Lead

Kenya Private Sector Alliance (KEPSA)Jan 2021 - Jul 2021 • 7 mosAs the Program Technical Support Lead at Kenya Private Sector Alliance (KEPSA), I had the privilege of heading a team of 20 talented individuals who were responsible for assisting and onboarding SMEs onto digital platforms and e-commerce marketplaces. My primary focus was to ensure that the program's technical support team provided seamless assistance to SMEs, ensuring they had a hassle-free experience. Additionally, as a digital strategist for the E-commerce Booster Program by KEPSA, I played an instrumental role in digitizing and onboarding over 2000 SMEs. My expertise in digital communication came in handy as I was responsible for devising strategies that helped SMEs thrive in the ever-evolving digital world. Overall, my role was to ensure that the program's objectives were achieved within the stipulated time frame, and I'm proud to say that we delivered on our promises, leaving a positive impact on the SMEs we worked with.
S

Head of Marketing

Simply Mammoth Solutions LimitedMay 2018 - May 2020 • 2 yrs 1 moAs the Head of Marketing and Events at Simply Mammoth Solutions from May 2018 to April 2020, I oversaw a wide range of responsibilities that were crucial to the success of the business. My primary focus was on creating and implementing effective business development strategies to increase revenue and drive growth. I also managed the brand image of the company by creating and communicating its vision and mission to the target audience. I was responsible for running the digital marketing docket, which included social media, email campaigns, and SEO. In addition to this, I set, communicated, and maintained project timelines and priorities to ensure all projects were completed on time and within budget. I liaised with external suppliers including venues, caterers, and speakers to ensure all logistics for events were organized seamlessly. I organized appropriate sponsorship and co-badging of external events and worked with our graphic designer to develop promotional materials. I was also responsible for delivering events on time, within budget, that met and exceeded the expectations of the attendees. One of my primary focuses was on ensuring excellent membership service and quality delivery to ensure customer satisfaction. I was also responsible for on-the-day management of events, ensuring that everything ran smoothly and according to plan. Overall, my experience as the Head of Marketing and Events has given me an excellent understanding of business development strategies, event management, brand management, and customer service.

Education

T

The University of Nairobi

Bachelor of Arts, AnthropologySep 2012 - Mar 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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