Sam Gurango

UX Designer • User Researcher • UI Designer • SF, CA, US

UI/UX Design

UX research

Design Thinking

Design Systems

Figma

User Research

User Personas

Card Sorting

Affinity Diagrams

User Flows

Wireframing

Prototyping

User Interface Design

UX Copywriting

Usability Testing

Heuristic Evaluation

Web Accessibility

User-Centered Design

Design

Available for hire fromNegotiable

Contracts

Teach for America Educator turned Product Designer with an eye for aesthetics and a passion for user-centered design.

Product Designer with 1+ year of experience in user experience design, interface design, and UX research with previous experience as a teacher. I’m driven by curiosity and empathy with a keen mind for innovation, dedicated to creating human-centric solutions and delivering intuitive, beautiful designs that elevate user experiences. I’m resourceful, strategic, and adaptive.

Projects

Sam Gurango's Product Design Portfolio

Come check out my projects I'm proud of!

Unearth

B2C iOS mobile application empowering early career explorers through a personality and best-fitting careers test Role: Led end-to-end design and established branding as lead (and sole) Product DesignerSee More

GalleryPal (GV Design Sprint)

B2C mobile app enhancing art gallery viewing experiences Role: UX/UI Design, UX Research, and branding as lead (and sole) Product DesignerSee More

SOLEOADO

B2C eCommerce startup for artist merchandise Role: Branding and site re/design as lead (and sole) product designerSee More

Hip Hub

B2C SaaS music media application Role: Led end-to-end design, branding, and implemented pricing strategy as lead (and sole) product designerSee More

Work History

Founding Product Designer

SOLEOADOJun 2023 - Apr 2024 • 11 mosDesign and User Experience •Conducted an end-to-end website redesign, including a platform migration with a focus on design updates, content revision, improved navigation, and functional updates, leading to a 15% increase in conversions. •Developed a branding style guide in partnership with the creative director to solidify branding and ensure cohesive user experiences across products and platforms. •Led UX research initiatives by conducting primary and secondary user research with customers and analyzing data using tools such as Google Analytics to understand user needs and pain points to inform design decisions and improvements. •Generated research reports and presentations to communicate findings, insights, and recommendations to the founder. •Translated user feedback into functional business requirements and simple, easy-to-use design concepts. Marketing and Branding •Designed marketing materials including emails and social media posts to personally connect with target audiences and increase conversion rates, resulting in up to 30% in conversions and between 50-100k impressions. •Brainstormed, designed, and launched a range of merchandise products, contributing to product strategy and overall brand development. •Strategically developed and implemented a marketing content strategy to effectively align with product goals.

High School Biology Teacher

Teach for AmericaFull-time EmployeeMay 2022 - Aug 2022 • 4 mos•Translated lesson plans into engaging and interactive learning materials to align with user-centric goals, applying instructional knowledge and methods to meet students' learning objectives. •Applied user-centered design for an intuitive learning environment that supports struggling students and focuses on specific areas of improvement, enhancing the personalized learning experience. •Ensured adherence to UX accessibility guidelines tailored for students with physical and cognitive disabilities, encompassing consistent system order, sensory considerations, and providing diverse task completion methods to enhance the classroom experience.

Education

Springboard

Certification, UI/UX DesignFeb 2023 - Apr 2024

University of San Francisco

Bachelor of Science, Minor, Environmental Science, Business2018 - 2022

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