Samanda Jean

Event Marketing

Influencer Outreach

Digital Marketing

Marketing

Available for hire fromNegotiable

Contracts

Global Marketing Communications | Social Entrepreneur | Content Creator

I design marketing strategies where data and human behavior converge. My approach: use analytics to uncover why audiences engage, then build campaigns that balance measurable impact with genuine connection. My work spans social marketing, digital campaigns, and service design—always grounded in the study of how communities form shared meaning.

Work History

Manager, Global Corporate Digital Media

TakedaManage corporate social platforms, including calendar, training, troubleshooting, analytics, and admin rights. Maintain governance, approval flows, policies, and playbooks. Assist business, functional, and regional groups with social media, acting as a liaison and subject matter expert. Ensure content adheres to social media best practices, policies, templates, and brand guidelines. Compile analytics and insights reports for global corporate social channels. Monitor daily activities for reporting, outreach, community engagement, and issue escalation. Support the Global Communication team with ad hoc digital/social programs, employee amplification, executive social presence, and best practices. Manage content and governance for global corporate websites. Amplify optimization efforts and reporting for global websites. Achievements include creating an onboarding process and community for branding adherence and collaboration among global communicators, developing communication channels for social media alignment with global brand, and increasing global social media engagement rate by 1.75% in a year using best practices.

Marketing Manager

MassBioApr 2022 - Dec 2023 • 1 yr 9 mosServed as a point person for data reporting, analysis, benchmarking, and other data-driven metrics using software like Microsoft PowerBi, Google Analytics, and HootSuite. Maintained weekly and monthly marketing reports, measuring and evaluating the effectiveness of marketing initiatives, emails, social platforms, and event registration results. Made recommendations and identified opportunities for best practices and results through data analysis. Developed marketing and execution plans for MassBio events, consulted with external partners to determine objectives and requirements for events, created and monitored digital ads, and developed strategic social media plans to increase engagement. Increased social media following at a steady rate of 1.6% monthly and engagement rate ranging from 7% to 12%. Increased social media engagement by 30% from 2021 to 2022. Developed and maintained department calendar for ongoing marketing activities, optimized the customer acquisition channel using multi-variant testing, increased the number of website users by 120k and page views by 343k, managed media promotional partnerships, and developed strong relationships with key stakeholders.

Professional Development

Career BreakJan 2021 - Mar 2022 • 1 yr 3 mosCompleted a Master's in Business Administration with a concentration in Marketing and Entrepreneurship.

Digital Marketing Associate

CoravinJun 2020 - Dec 2020 • 7 mosSupported the digital marketing team to refine social media strategy and best practices. Assisted in managing social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure timely, relevant, and engaging content. Ensured proper messaging was executed online and kept up to date with new social media trends. Tracked, analyzed, and reported on customers’ post-purchase feedback to improve customer service, website user experience, and SKU rationalization. Worked with the website development team to create a new brand website and led the first brand Multi-Cultural strategy to redefine the wine and wine tech industry by highlighting BIPOC voices, winemakers, sommeliers, and businesses.

Associate Consultant

Impono LLCFeb 2020 - Apr 2020 • 3 mosAnalyzed and recommended an optimal 'Customer Care Model' as part of the company's pre-launch activity for an innovative consumer goods/personal care product. Deliverables included a formal Statement of Work, a research brief with deeper analysis of the industry landscape, a compare/contrast report of current consumer goods supply chains, a cost-value and risk analysis highlighting COVID-19 impact, and a final Executive Presentation with recommendations aligned to the client's go-to-market strategies.

Education

D'Amore-McKim School of Business at Northeastern University

Master of Business Administration, Business Administration and Management, General2019 - 2021

Georgetown University

Bachelor’s Degree, Government and French2012 - 2015

Boston Latin Academy

High School Diploma2008 - 2012

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!