Top Talent like Samim are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Samim Akhter

Social Media Marketing Specialist
Malda, WB, IN
Facebook Ads
Digital Marketing
Advertising
Campaign Marketing
Ads Manager
Marketing
Social Media Marketing
Available for hire fromNegotiable
Contracts
Media Campaign Specialist @ Genisys Group | MBA in Marketing
I am a Senior Media Campaign Specialist with 5+ years of experience in Digital Marketing, Programmatic Advertising, Paid Media Strategy, and Performance Marketing. I specialize in running and optimizing campaigns across Google Ads (Search, Display, YouTube), Meta Ads, DV360, Google Ad Manager 360 (GAM 360), Simpli.fi. With hands-on experience managing global ad campaigns, I have delivered measurable performance results across industries such as Automotive, Healthcare, Real Estate, Publishing, EdTech, SaaS, B2B and D2C. I combine data-driven decision-making, deep platform expertise, and strong analytical thinking to help brands scale performance, reduce acquisition costs, and improve ROI. I thrive in fast-paced environments and enjoy solving complex challenges across the digital advertising ecosystem.

Projects

Programmatic Campaign Management for The Economist clients at Genisys Group

Led end-to-end programmatic advertising campaigns across Google Ad Manager 360 and DV360, including trafficking, optimization, QA, and reporting. Created orders and line items in OP1, and targeted key audience segments to meet client goals.See More

Work History

G

Media Campaign Specialist

Genisys Group
G

Campaign Specialist

Genisys GroupManaging campaigns for The Economist clients. Manage ad trafficking for digital campaigns and troubleshoot ad tag issues. Handling end-to-end campaign management processes like Trafficking, Optimization, KPI Goals, and Quality Audit of campaigns on the top Demand-side platforms (DSP) i.e. Google Ad Manager 360 and DV360. Continuous monitoring and observing minute details on performance and pacing of the campaigns. Analysing every campaign based on the performance metrics and working on the insights to implement and improve future campaigns. Generating reports on both the performance and pacing of the campaigns and reports to clients directly. Creating the order and lines in OP1 (Operative One) and reserving the inventory. Targeting successful audience segments to reach out Client's goal. Implementing thorough QA process to ensure accuracy in tracking, targeting and ad creative across all campaigns. Distribute creative assets and tracking tags to media partners and/or 3rd party vendors. Implementing various tags, click trackers, Impression tags, Celtra tags, IAS tags, VAST Tags in the Ad creatives.
A

Senior Marketing Executive

ABP eVentures Private LimitedSep 2021 - Feb 2022 • 6 mos
A

Senior Marketing Executive

ABP Eventures (ABP Weddings)Sep 2021 - Feb 2022 • 6 mosSet up and monitor Google Ad campaigns for lead generation and awareness. Implement various PPC strategies to increase the click rate and reduce the CPC rate. Organized and evaluated SEM and SEO campaign reports. Monitoring website performance and app performance on Google Analytics. Creating and optimizing landing pages. Develop a strategy to reduce the bounce rate on the websites and increase engagement and session time. Management decides the entire budget for ads. Allocate further split (day-wise/month-wise) based on performance. Retargeting audience through Google ads to generate sales. Create a Social media ad campaign ( Facebook Ads) to increase awareness and promote the Brand targeting areas Mumbai, Delhi, Bangalore and mainly West Bengal. Promote YouTube Channel growth both organically and paid. Optimize conversion rates for various PPC campaigns. Generate leads both from Facebook and Google Ads campaigns. Maintain reports of all campaigns on MS Excel. Work closely with the other departments including Community Managers, PR and creative services to identify trends, and produce engaging graphics. Conducting thorough research on keywords using various tools for search ad campaigns and blog content.
T

Digital Marketing Executive

Think Surf MediaAug 2020 - Sep 2021 • 1 yr 2 mos
I

Digital Marketing Executive

InconsertechNov 2019 - Jul 2020 • 9 mosHandling the Social Media services on Facebook, Instagram, Linkedin. Managed SEO work like On- Page and Off-Page Optimization and Link Building. Keyword research for SEO and Ads using various Keyword Research Tools. Analyzing data using Google Analytics for Ads on Google Adwords. Running Ads on various platforms like Google Adwords and Facebook Ads Manager. Maintaining weekly reports of the Fb, Instagram and Linkedin profile. Monitoring the profile through data report.
V

Sales Executive

Vision Rx LabApr 2017 - Sep 2019 • 2 yrs 6 mos
G

Business Development Executive

GKB Rx Lens Pvt. LtdApr 2017 - Sep 2019 • 2 yrs 6 mosManaging Channel Sales in territories like Delhi NCR and Chandigarh (Tri-city). Nurturing and Cultivating customer relations from the establishment of the lead up to the closing of the sale. Monitoring clients, ensuring business is signed and delivery of product is executed. Generating sales organically as well as through customer referrals, by organizing sales visit, demonstrating our products and services. Redeveloping client's loyalty with existing accounts. Increasing the company's existing sales and implementing marketing strategies to increase monthly revenues. Monitoring Competitor’s schemes and product portfolio. Reporting to the National Sales Manager and Business Development Head of my region. Visiting 5-6 clients on a daily basis. Maintaining inventory of Distributor.
C

Internship

CLIRNet Services Pvt. Ltd.Jul 2016 - Sep 2016 • 3 mosPromoting the Newly launched Services by Clirnet,to the Doctors. Covering the remote areas of Malda District. Getting Doctors enrolled for the Services.
C

Marketing Executive

CLIRNet Services Pvt. Ltd.Jul 2016 - Sep 2016 • 3 mosCollecting data on Clients from leads and references by conducting a market survey through visiting leads for 3 weeks covering the Malda region. After collecting data there comes data segmenting of clients according to the categories of various portfolio. Promoting the Services to all the clients mainly General Physician, by conducting Client visit and service demonstration. Convincing Clients and bringing them On-Board to our platform. Daily visit of 10 Clients.

Education

H

HOLY CHILD ENGLISH ACADEMY

Higher Secondary, Biology/Biological Sciences, General2009 - 2011
A

Asutosh College

Bachelor of Science, Botany/Plant Biology2011 - 2014
I

IMS BUSINESS SCHOOL 333

Master of Business Administration - MBA, Marketing2015 - 2017
S

SKILL CIRCLE

Digital Marketing, Digital Marketing2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Media Campaign Specialist @ Genisys Group | MBA in Marketing
I am a Senior Media Campaign Specialist with 5+ years of experience in Digital Marketing, Programmatic Advertising, Paid Media Strategy, and Performance Marketing. I specialize in running and optimizing campaigns across Google Ads (Search, Display, YouTube), Meta Ads, DV360, Google Ad Manager 360 (GAM 360), Simpli.fi. With hands-on experience managing global ad campaigns, I have delivered measurable performance results across industries such as Automotive, Healthcare, Real Estate, Publishing, EdTech, SaaS, B2B and D2C. I combine data-driven decision-making, deep platform expertise, and strong analytical thinking to help brands scale performance, reduce acquisition costs, and improve ROI. I thrive in fast-paced environments and enjoy solving complex challenges across the digital advertising ecosystem.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Samim are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Samim Akhter

Social Media Marketing Specialist
Malda, WB, IN
Facebook Ads
Digital Marketing
Advertising
Campaign Marketing
Ads Manager
Marketing
Social Media Marketing
Available for hire fromNegotiable
Contracts

Projects

Programmatic Campaign Management for The Economist clients at Genisys Group

Led end-to-end programmatic advertising campaigns across Google Ad Manager 360 and DV360, including trafficking, optimization, QA, and reporting. Created orders and line items in OP1, and targeted key audience segments to meet client goals.

Work History

G

Media Campaign Specialist

Genisys Group
G

Campaign Specialist

Genisys GroupManaging campaigns for The Economist clients. Manage ad trafficking for digital campaigns and troubleshoot ad tag issues. Handling end-to-end campaign management processes like Trafficking, Optimization, KPI Goals, and Quality Audit of campaigns on the top Demand-side platforms (DSP) i.e. Google Ad Manager 360 and DV360. Continuous monitoring and observing minute details on performance and pacing of the campaigns. Analysing every campaign based on the performance metrics and working on the insights to implement and improve future campaigns. Generating reports on both the performance and pacing of the campaigns and reports to clients directly. Creating the order and lines in OP1 (Operative One) and reserving the inventory. Targeting successful audience segments to reach out Client's goal. Implementing thorough QA process to ensure accuracy in tracking, targeting and ad creative across all campaigns. Distribute creative assets and tracking tags to media partners and/or 3rd party vendors. Implementing various tags, click trackers, Impression tags, Celtra tags, IAS tags, VAST Tags in the Ad creatives.
A

Senior Marketing Executive

ABP eVentures Private LimitedSep 2021 - Feb 2022 • 6 mos
A

Senior Marketing Executive

ABP Eventures (ABP Weddings)Sep 2021 - Feb 2022 • 6 mosSet up and monitor Google Ad campaigns for lead generation and awareness. Implement various PPC strategies to increase the click rate and reduce the CPC rate. Organized and evaluated SEM and SEO campaign reports. Monitoring website performance and app performance on Google Analytics. Creating and optimizing landing pages. Develop a strategy to reduce the bounce rate on the websites and increase engagement and session time. Management decides the entire budget for ads. Allocate further split (day-wise/month-wise) based on performance. Retargeting audience through Google ads to generate sales. Create a Social media ad campaign ( Facebook Ads) to increase awareness and promote the Brand targeting areas Mumbai, Delhi, Bangalore and mainly West Bengal. Promote YouTube Channel growth both organically and paid. Optimize conversion rates for various PPC campaigns. Generate leads both from Facebook and Google Ads campaigns. Maintain reports of all campaigns on MS Excel. Work closely with the other departments including Community Managers, PR and creative services to identify trends, and produce engaging graphics. Conducting thorough research on keywords using various tools for search ad campaigns and blog content.
T

Digital Marketing Executive

Think Surf MediaAug 2020 - Sep 2021 • 1 yr 2 mos
I

Digital Marketing Executive

InconsertechNov 2019 - Jul 2020 • 9 mosHandling the Social Media services on Facebook, Instagram, Linkedin. Managed SEO work like On- Page and Off-Page Optimization and Link Building. Keyword research for SEO and Ads using various Keyword Research Tools. Analyzing data using Google Analytics for Ads on Google Adwords. Running Ads on various platforms like Google Adwords and Facebook Ads Manager. Maintaining weekly reports of the Fb, Instagram and Linkedin profile. Monitoring the profile through data report.
V

Sales Executive

Vision Rx LabApr 2017 - Sep 2019 • 2 yrs 6 mos
G

Business Development Executive

GKB Rx Lens Pvt. LtdApr 2017 - Sep 2019 • 2 yrs 6 mosManaging Channel Sales in territories like Delhi NCR and Chandigarh (Tri-city). Nurturing and Cultivating customer relations from the establishment of the lead up to the closing of the sale. Monitoring clients, ensuring business is signed and delivery of product is executed. Generating sales organically as well as through customer referrals, by organizing sales visit, demonstrating our products and services. Redeveloping client's loyalty with existing accounts. Increasing the company's existing sales and implementing marketing strategies to increase monthly revenues. Monitoring Competitor’s schemes and product portfolio. Reporting to the National Sales Manager and Business Development Head of my region. Visiting 5-6 clients on a daily basis. Maintaining inventory of Distributor.
C

Internship

CLIRNet Services Pvt. Ltd.Jul 2016 - Sep 2016 • 3 mosPromoting the Newly launched Services by Clirnet,to the Doctors. Covering the remote areas of Malda District. Getting Doctors enrolled for the Services.
C

Marketing Executive

CLIRNet Services Pvt. Ltd.Jul 2016 - Sep 2016 • 3 mosCollecting data on Clients from leads and references by conducting a market survey through visiting leads for 3 weeks covering the Malda region. After collecting data there comes data segmenting of clients according to the categories of various portfolio. Promoting the Services to all the clients mainly General Physician, by conducting Client visit and service demonstration. Convincing Clients and bringing them On-Board to our platform. Daily visit of 10 Clients.

Education

H

HOLY CHILD ENGLISH ACADEMY

Higher Secondary, Biology/Biological Sciences, General2009 - 2011
A

Asutosh College

Bachelor of Science, Botany/Plant Biology2011 - 2014
I

IMS BUSINESS SCHOOL 333

Master of Business Administration - MBA, Marketing2015 - 2017
S

SKILL CIRCLE

Digital Marketing, Digital Marketing2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.