Sanduli Alwis

Brand Partnership Manager • Toronto, ON, CA

Digital Marketing

Brand Management

Creative Strategy

Content Creation

Data Analysis

Budgeting

Instagram

Twitter

Digital Strategy

Brand Strategy

Later

Hootsuite

TikTok

Available for hire fromNegotiable

Contracts

Co-Founder @ Doubleclick 🤍🤍 | Social Media Consulting, Management & Content Creation | Ex-P&G, Wattpad

Hi 👋 I'm Sanduli. I've been passionate about the digital world for as long as I can remember. I get excited about using pop culture and digital moments to drive awareness to brands in out-of-the-box and approachable ways. I believe that building a strong sense of community online is essential to a successful brand. This is why I co-founded Doubleclick - we're a social-media forward agency that is committed to growing brands big & small on your favourite social media platforms. I've worked and consulted for brands such as Olay, Wattpad, We Are Women & Equifruit, so you can trust that I'm equipped to bring your social presence to the next level. Outside of my alarmingly high screen time, I also love fashion and travelling 🤍

Projects

Wattpad

● Identified relevant trends and UGC on TikTok to innovate engagement opportunities and produce creative assets; supporting the growth of @Wattpad on TikTok by 1 million followers over 8 months. ● Spearheaded Wattpad’s 16th Birthday campaign by developing strategic marketing initiatives, generating 2.4 million impressions across Instagram, TikTok, Facebook and Twitter. ● Sourced influencer talent for a paid story based on conversations on #BookTok, and created a strategy to execute Wattpad’s first influencer campaign, leading to the highest number of day 1 and week 1 sales for a story. ● Developed a Trend Report to help writers grow their social media followings by providing instructions on how to execute current trends, consecutively receiving the highest number of clicks in the Wattpad Creator Newsletter.See More

Trophy Wives

● Founded an Asian-owned fashion company by identifying Gen-Z demand for sustainable & ethically sourced clothing, which led to managing an evolving supply chain for 6 successful launches that appeal to consumer interests. ● Built a curated content strategy by recognizing key trends and generating valuable and consistent content, leading to 10k+ followers on TikTok and an 84% sell-through rate within 24 hours. ● Collaborated with a local coffee shop to create an appealing in-store pop-up and curate an exclusive Trophy Wives drink in order to create strong relationships within our community, resulting in an 80% increase in local sales. ● Drove participation in a sustainable flea market by generating buzz on social media, aligning with a new innovation launch and creating an eye-catching booth, which led to our highest sales figures in one day.See More

Work History

Brand Manager - Olay Skincare

Procter & GambleMay 2023 - May 2024 • 1 yr 1 mo● Delivered a best-in-class go-to-market campaign for the new Olay Super Serum through excellent execution of a comprehensive marketing plan across diverse channels, including paid social, influencer campaigns, PR, TV and paid search, resulting in it becoming the #1 serum innovation in the market. ● Led a high-impact OOH subway station takeover through cross-functional collaboration with key stakeholders and creative/media agencies to create premium assets, leading to a 58% sales lift upon campaign launch. ● Implemented agile content pivots to branded/influencer assets based on new insights on the 40+ consumer, leading to a 57% increase in catching attention rate, and a 29% increase in holding attention rate on Meta platforms.

First Year Representative ⏩ Director of Conference ⏩ Co-President ⏩ Senior Advisor

York Marketing Association (YMA)Sep 2019 - 2023 • 5 mosYMA fostered my love for marketing throughout my time in university. When I was elected as co-president, I had the opportunity to lead a team of 20 executives to plan and execute 12 university wide initiatives, generating value through development workshops to over 250+ members. ● Transitioned flagship conference to online platforms by identifying pain points and analyzing partner feedback to create a structure that emphasized 1:1 connections, leading to a 33% increase in corporate partners. ● Improved digital marketing strategies by creating video content (TikToks, Reels) in order to better promote the value of our flagship conference to members, resulting in tickets selling out 2 weeks earlier than in previous years.

Education

Schulich School of Business - York University

Bachelor of Business Administration, Bachelor of Business Administration - BBA

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