Top Talent like Sanduli are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sanduli Alwis

Brand Partnership Manager • Toronto, ON, CA
Digital Marketing
Social Media
Brand Management
Creative Strategy
Content Creation
Data Analysis
Budgeting
Instagram
Twitter
Digital Strategy
Brand Strategy
Later
Hootsuite
TikTok
Available for hire fromNegotiable
Contracts
Co-Founder @ Doubleclick 🤍🤍 | Social Media Consulting, Management & Content Creation | Ex-P&G, Wattpad
Hi 👋 I'm Sanduli. I've been passionate about the digital world for as long as I can remember. I get excited about using pop culture and digital moments to drive awareness to brands in out-of-the-box and approachable ways. I believe that building a strong sense of community online is essential to a successful brand. This is why I co-founded Doubleclick - we're a social-media forward agency that is committed to growing brands big & small on your favourite social media platforms. I've worked and consulted for brands such as Olay, Wattpad, We Are Women & Equifruit, so you can trust that I'm equipped to bring your social presence to the next level. Outside of my alarmingly high screen time, I also love fashion and travelling 🤍

Projects

Wattpad

● Identified relevant trends and UGC on TikTok to innovate engagement opportunities and produce creative assets; supporting the growth of @Wattpad on TikTok by 1 million followers over 8 months. ● Spearheaded Wattpad’s 16th Birthday campaign by developing strategic marketing initiatives, generating 2.4 million impressions across Instagram, TikTok, Facebook and Twitter. ● Sourced influencer talent for a paid story based on conversations on #BookTok, and created a strategy to execute Wattpad’s first influencer campaign, leading to the highest number of day 1 and week 1 sales for a story. ● Developed a Trend Report to help writers grow their social media followings by providing instructions on how to execute current trends, consecutively receiving the highest number of clicks in the Wattpad Creator Newsletter.See More

Trophy Wives

● Founded an Asian-owned fashion company by identifying Gen-Z demand for sustainable & ethically sourced clothing, which led to managing an evolving supply chain for 6 successful launches that appeal to consumer interests. ● Built a curated content strategy by recognizing key trends and generating valuable and consistent content, leading to 10k+ followers on TikTok and an 84% sell-through rate within 24 hours. ● Collaborated with a local coffee shop to create an appealing in-store pop-up and curate an exclusive Trophy Wives drink in order to create strong relationships within our community, resulting in an 80% increase in local sales. ● Drove participation in a sustainable flea market by generating buzz on social media, aligning with a new innovation launch and creating an eye-catching booth, which led to our highest sales figures in one day.See More

Work History

P

Brand Manager - Olay Skincare

Procter & GambleMay 2023 - May 2024 • 1 yr 1 mo● Delivered a best-in-class go-to-market campaign for the new Olay Super Serum through excellent execution of a comprehensive marketing plan across diverse channels, including paid social, influencer campaigns, PR, TV and paid search, resulting in it becoming the #1 serum innovation in the market. ● Led a high-impact OOH subway station takeover through cross-functional collaboration with key stakeholders and creative/media agencies to create premium assets, leading to a 58% sales lift upon campaign launch. ● Implemented agile content pivots to branded/influencer assets based on new insights on the 40+ consumer, leading to a 57% increase in catching attention rate, and a 29% increase in holding attention rate on Meta platforms.
Y

First Year Representative ⏩ Director of Conference ⏩ Co-President ⏩ Senior Advisor

York Marketing Association (YMA)Sep 2019 - Jan 2023 • 3 yrs 5 mosYMA fostered my love for marketing throughout my time in university. When I was elected as co-president, I had the opportunity to lead a team of 20 executives to plan and execute 12 university wide initiatives, generating value through development workshops to over 250+ members. ● Transitioned flagship conference to online platforms by identifying pain points and analyzing partner feedback to create a structure that emphasized 1:1 connections, leading to a 33% increase in corporate partners. ● Improved digital marketing strategies by creating video content (TikToks, Reels) in order to better promote the value of our flagship conference to members, resulting in tickets selling out 2 weeks earlier than in previous years.

Education

S

Schulich School of Business - York University

Bachelor of Business Administration, Bachelor of Business Administration - BBA

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Co-Founder @ Doubleclick 🤍🤍 | Social Media Consulting, Management & Content Creation | Ex-P&G, Wattpad
Hi 👋 I'm Sanduli. I've been passionate about the digital world for as long as I can remember. I get excited about using pop culture and digital moments to drive awareness to brands in out-of-the-box and approachable ways. I believe that building a strong sense of community online is essential to a successful brand. This is why I co-founded Doubleclick - we're a social-media forward agency that is committed to growing brands big & small on your favourite social media platforms. I've worked and consulted for brands such as Olay, Wattpad, We Are Women & Equifruit, so you can trust that I'm equipped to bring your social presence to the next level. Outside of my alarmingly high screen time, I also love fashion and travelling 🤍

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sanduli are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sanduli Alwis

Brand Partnership Manager • Toronto, ON, CA
Digital Marketing
Social Media
Brand Management
Creative Strategy
Content Creation
Data Analysis
Budgeting
Instagram
Twitter
Digital Strategy
Brand Strategy
Later
Hootsuite
TikTok
Available for hire fromNegotiable
Contracts

Projects

Wattpad

● Identified relevant trends and UGC on TikTok to innovate engagement opportunities and produce creative assets; supporting the growth of @Wattpad on TikTok by 1 million followers over 8 months. ● Spearheaded Wattpad’s 16th Birthday campaign by developing strategic marketing initiatives, generating 2.4 million impressions across Instagram, TikTok, Facebook and Twitter. ● Sourced influencer talent for a paid story based on conversations on #BookTok, and created a strategy to execute Wattpad’s first influencer campaign, leading to the highest number of day 1 and week 1 sales for a story. ● Developed a Trend Report to help writers grow their social media followings by providing instructions on how to execute current trends, consecutively receiving the highest number of clicks in the Wattpad Creator Newsletter.

Trophy Wives

● Founded an Asian-owned fashion company by identifying Gen-Z demand for sustainable & ethically sourced clothing, which led to managing an evolving supply chain for 6 successful launches that appeal to consumer interests. ● Built a curated content strategy by recognizing key trends and generating valuable and consistent content, leading to 10k+ followers on TikTok and an 84% sell-through rate within 24 hours. ● Collaborated with a local coffee shop to create an appealing in-store pop-up and curate an exclusive Trophy Wives drink in order to create strong relationships within our community, resulting in an 80% increase in local sales. ● Drove participation in a sustainable flea market by generating buzz on social media, aligning with a new innovation launch and creating an eye-catching booth, which led to our highest sales figures in one day.

Work History

P

Brand Manager - Olay Skincare

Procter & GambleMay 2023 - May 2024 • 1 yr 1 mo● Delivered a best-in-class go-to-market campaign for the new Olay Super Serum through excellent execution of a comprehensive marketing plan across diverse channels, including paid social, influencer campaigns, PR, TV and paid search, resulting in it becoming the #1 serum innovation in the market. ● Led a high-impact OOH subway station takeover through cross-functional collaboration with key stakeholders and creative/media agencies to create premium assets, leading to a 58% sales lift upon campaign launch. ● Implemented agile content pivots to branded/influencer assets based on new insights on the 40+ consumer, leading to a 57% increase in catching attention rate, and a 29% increase in holding attention rate on Meta platforms.
Y

First Year Representative ⏩ Director of Conference ⏩ Co-President ⏩ Senior Advisor

York Marketing Association (YMA)Sep 2019 - Jan 2023 • 3 yrs 5 mosYMA fostered my love for marketing throughout my time in university. When I was elected as co-president, I had the opportunity to lead a team of 20 executives to plan and execute 12 university wide initiatives, generating value through development workshops to over 250+ members. ● Transitioned flagship conference to online platforms by identifying pain points and analyzing partner feedback to create a structure that emphasized 1:1 connections, leading to a 33% increase in corporate partners. ● Improved digital marketing strategies by creating video content (TikToks, Reels) in order to better promote the value of our flagship conference to members, resulting in tickets selling out 2 weeks earlier than in previous years.

Education

S

Schulich School of Business - York University

Bachelor of Business Administration, Bachelor of Business Administration - BBA

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.