Sara Vieira

With over a decade of experience in UX/UI design, [Name] is a seasoned professional specializing in creating innovative digital solutions. Currently serving as a UX/UI Product Designer at VIEIRA INTERACTIVE, INC., [Name] has led the creative vision and strategy for various high-profile projects, including mobile applications, e-commerce platforms, and branding initiatives. As the Founder and Product UX/UI Designer of Bondi Bubble App, [Name] developed a comprehensive platform for local businesses and visitors in Sydney, Australia. Previous roles include UX Design Specialist at IAG, Senior UX Designer at RADAR Sydney, and Senior Digital Designer at Saatchi & Saatchi. [Name] holds certifications from Udemy and studied at The Art Institutes. Their portfolio showcases a diverse range of projects, from insurance apps to charity websites, demonstrating a robust ability to deliver user-centric designs across multiple industries.

Projects

UX/UI Mobile Designer

Thrive AI Insurance App Introduction The Thrive AI Insurance App was developed to provide innovative, tailored insurance solutions for small businesses. The project aimed to create an intuitive and engaging user experience that stands out from the competition, highlighting the unique value proposition of technology-driven insurance products. Scope Project Goals: Design a prototype to support client pitches to investors, emphasizing a unique strategy and model distinct from competitors. Focus on delivering tailored, technology-driven insurance solutions for small businesses. Approach: Leverage UX/UI design principles and full-stack development skills to create a user-centric, visually appealing, and functionally robust prototype. Contribution Role: UX/UI Mobile Designer Responsibilities: Brand Creation: Developed the brand identity, ensuring a strong visual and emotional connection with users. Responsive Design: Created a responsive website that adapts seamlessly across devices, providing a consistent user experience. AI Integration: Designed a Robo Advice AI feature to provide automated, personalized insurance advice to users. User-Centric Design: Translated the client's vision into tangible solutions, crafting app journey screens that are user-friendly, simple, and beautifully designed. UX Research and Methodology: Conducted extensive user research to gather insights and data. Implemented comprehensive UX methodologies to understand user needs and preferences. Conducted interviews, surveys, and usability tests to gather qualitative and quantitative data. Data Analysis: Interpreted feedback from various sources to identify key features and design solutions that align with user expectations and business objectives. Usability Testing: Conducted multiple rounds of usability testing to fine-tune the design and enhance user experience continuously. Gathered user feedback at each stage to make informed design decisions and improvements. See More

Senior Digital Designer (UX/UI)

NBC Introduction NBC aimed to enhance user experience and engagement by introducing the NBC LIVE iPad App and redesigning the NBC.com homepage. The goal was to provide users with real-time interaction and engagement opportunities while watching their favorite shows. Scope NBC LIVE iPad App: Designed the first app for NBC.com users, enabling real-time interaction and engagement. Users could post comments, participate in polls with instant results, engage in trivia with answers, and access fun facts. The app also introduced new advertising opportunities. NBC.com Homepage Redesign: Redesigned the NBC.com homepage to enhance user experience and engagement, incorporating elements from the NBC LIVE iPad App. Contribution Role: Senior Digital Designer (UX/UI) Responsibilities and Key Tasks: Product Design: Designed the user interface and user experience for the NBC LIVE iPad App, focusing on real-time interaction and engagement features. UX Revisions: Iteratively refined the user experience based on feedback from stakeholders and users, ensuring optimal usability and engagement. Information Architecture: Organized and simplified information and content to enhance usability and navigation on the small screen of the iPad. UI & Prototype: Developed the visual design elements and created interactive prototypes to visualize design concepts and gather feedback. Mobile Deliverables: Prepared deliverables for mobile development, ensuring seamless implementation of design solutions. Promotion Graphics: Designed promotional graphics to market the NBC LIVE iPad App and NBC.com homepage redesign. QA Testing: Conducted quality assurance testing to identify and address any issues or bugs in the app and website redesign. Style Guide: Developed a style guide to ensure consistency in design across all platforms. Awards Emmy Nominee: Outstanding Creative Achievement in Interactive Media for the NBC LIVE iPad App. Ovation Award: Innovative NBC LIVE App. Outcome The NBC LIVE iPadSee More

The Australian Financial Review Redesign

The Australian Financial Review Site Redesign Introduction The Australian Financial Review (AFR) required a comprehensive redesign to enhance user engagement, improve functionality, and modernize the site to meet contemporary user expectations. This involved implementing User-Centered Design (UCD) principles across various aspects such as visual design, functionality, usability, typography, UI, content strategy, and interaction design. Scope Project Goals: Develop a fully responsive website to ensure optimal user experience across various devices and screen sizes. Address outdated website structure and improve engagement levels, SEO performance, and overall user satisfaction. Approach: Through extensive user research, iterative design, and usability testing, optimize the website's interface and functionality to boost user engagement, increase traffic, and drive revenue growth. Contribution Role: Lead UX/UI Designer Responsibilities and Key Tasks: Research & Competitor Analysis: Conducted thorough research and analysis to understand the competitive landscape and user expectations. Sketching & Mood-board: Created initial sketches and mood boards to visualize design concepts and gather stakeholder feedback. Information Architecture (IA) & UX Recommendations: Developed a clear and intuitive information architecture, making navigation easier and more logical for users. UI Design Concepts: Designed user interface concepts that were modern, visually appealing, and aligned with AFR's brand identity. Agile - Scrum Process: Worked within an Agile environment using the Scrum process to manage and iterate on design tasks efficiently. Stakeholder Management: Collaborated closely with stakeholders to ensure their requirements were met and their feedback was incorporated throughout the design process. Brand Style Guide: Developed a comprehensive style guide to ensure consistency across all digital platforms.See More

NRMA Insurance

NRMA Insurance Introduction NRMA Insurance aimed to improve user experience and accessibility by redesigning its website and updating its mobile app. The project focused on streamlining the claims process, integrating web-chat support, launching Emergency Online (EOL) features, implementing weather alerts, and enhancing the Self Service Center. Scope The project involved designing a responsive website for NRMA Insurance to facilitate quick and easy claims lodgment on mobile devices. Key features included web-chat support, EOL for Home Claims, weather alerts, and updates to the Self Service Center and NRMA App. Contribution Role: UX Specialist Responsibilities: Created UX wireframes for the NRMA Insurance claims site, ensuring a fast, easy, and straightforward process for customers to prepare before, during, and after major events. Designed the Weather Alerts feature, which achieved a 97% satisfaction rate among customers. 79% of customers took action on severe warning alerts, preventing potential damage. UX Design Process Key Tasks: Conducted research and developed personas to understand user needs and behaviors. Created customer journey maps to visualize the user experience across different touchpoints. Developed information architecture to organize content and streamline navigation. Iteratively designed UX wireframes and prototypes for testing and feedback. Conducted user testing, AB testing, and gorilla testing to validate design decisions and improve usability. Achievements Streamlined the claims process on the NRMA Insurance website, improving ease of use for customers. Implemented Weather Alerts feature with high user satisfaction and effective warning response rates, preventing potential damage. Conclusion The redesign of the NRMA Insurance website and mobile app successfully enhanced user experience and accessibility, particularly in the claims process. By incorporating user-centered design principles and innovative features like Weather Alerts.See More

Yogi App

Yogi App Introduction Yogi Mixer is a mobile dating app designed to connect yoga and meditation enthusiasts globally. The app aims to provide a platform for like-minded individuals to form conscious connections, fostering a community of wellness and mindfulness. Scope Project Goals: Design and develop a mobile application that unites yoga practitioners and meditation enthusiasts worldwide. Focus on creating a personalized and community-driven experience that caters to the diverse needs of users. Approach: Utilize extensive persona development and user flow analysis to tailor the yoga experience. Integrate personalized content and community features to enhance user engagement and satisfaction. Design Process and Contribution Role: UX/UI Mobile Designer & Art Director Responsibilities: Brand Creation: Designed the logo and overall brand identity, ensuring a strong visual and emotional connection with users. Persona Development: Conducted in-depth research to create detailed personas representing the diverse user base. This helped in understanding the needs, preferences, and pain points of different user segments. User Flow Analysis: Mapped out user journeys to identify key interaction points and ensure a seamless and intuitive experience. Focused on simplifying navigation and enhancing usability. Web & Mobile Design Concepts: Developed a responsive website that provides a consistent user experience across devices. Ensured the design aligns with the Yogi app’s branding and offers easy access to information and features. UX & UI Prototyping: Created UX and UI prototypes for the mobile app, emphasizing simplicity and elegance. Focused on intuitive navigation, personalized content, and community features to enhance user engagement. Mobile App Design: Created UX and UI prototypes for the mobile app, emphasizing simplicity and elegance. Focused on intuitive navigation, personalized content, and community features to enhance user engagement. See More

Work History

UX/UI Product Designer

VIEIRA INTERACTIVE, INC.Responsible for the creative vision, strategy, and design of all aspects of the brand. The work includes UX/UI Design, mobile applications, marketing campaigns, presentations, social media, branding, and website design. Contract Projects: YogiMixer - iOS and Android App, UX/UI, branding, and Marketing. Rh7thm - Website design, UX/UI mobile screens. Home Clearance - E-commerce UX Designs. SE Timber - Website redesign, UX/UI, and mobile. Green Light Australia - Branding, Website Design, and UX/UI. World Cup Brazil - iPhone and Android App UX/UI Designs. Insurance startup - Mobile and web UX/UI designs. Deusin - Covid19 Platform UX Design. Figma Prototypes - E-commerce website UX/UI.

Founder / Product UX/UI Designer

Bondi Bubble AppMar 2016 - Dec 2020 • 4 yrs 10 mosDeveloped the Bondi Bubble App for local businesses and visitors in Sydney, Australia. Responsible for product design direction & features for the iPhone and Android apps. Tasks included design research, user journeys, UX wireframes, all the way through to UI designs, and user testing. Delegated tasks and managed the production team. Created a platform that promotes legends in our local community and around the world. Responsible for the User flow, UX wireframes, and UI designs for the app and platform. Designed the online store, products, and brands section. Built the Shopify Ecommerce Website. Created a demo prototype for the mobile App.

UX Design Specialist

IAGMar 2015 - Mar 2016 • 1 yr 1 moWorked with the Digital team for NRMA, part of the Claims pod. Key Projects: NRMA Insurance App, redesigned the Claims mobile site, Retail Business Insurance (RBI) wireframes, user testing, severe weather, pin login, car claims user journeys, and research.

Senior UX Designer

RADAR SydneyOct 2014 - Jan 2015 • 4 mosResponsible for UX design solutions for a number of key projects, collaborating with project team members, communicating ideas, and refining solutions. Projects included: The Perpetual Loyal Yacht Race Responsive site, Warm & Fuzzy Charity wireframes, and UX design, as well as the Grain Corp responsive site.

Senior Digital Designer

Saatchi & SaatchiMar 2014 - May 2014 • 3 mosWorked across a diverse range of projects for various platforms and devices for St. George Bank. The project included: The Mobile Banker app design and UI. The HomeGuru responsive desktop, tablet, and mobile App. The SME website portal and the GoodAdvice redesign.

Education

The Art Institute of Seattle

Associates degree, MultimediaSep 1997 - May 2000

Udemy

2020 - 2022

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