Scott Houghton

Copywriter • Creative & Brand Strategist • Mapleton, UT, US

Lead Magnet Writing

Article Writing

Documentation

Copy Editing

UX Writing

Ghost Writing

HubSpot

Technical Writing

Blog Marketing

Email Marketing

Creative Thinking

On-site SEO

SEO

Creative Marketing

Search Engine Marketing

Branding

SMS Marketing

Digital Marketing

Brand Strategy

Brand Management

Brand Development

Content Strategy

Advertising

Writing

Blogs

Blog Writing

Persuasive Writing

Sales Copy

Marketing

Content Development

Copywriting

Available for hire fromNegotiable

Contracts

Copywriter | Content Strategist | SEO Expert

Versatile Copywriter and Content Strategist with 2+ years of experience. Proven track record in boosting SaaS conversion rates by 20% and driving podcast growth through strategic content creation. Skilled in SEO optimization, brand voice development, and multi-platform content creation. Known for crafting compelling narratives that drive engagement across diverse industries.

Projects

Podcasting Challenge

The PodUp Podcasting Challenge course is a 14-day course designed to help people start, record, edit, and publish their first podcast episode using the PodUp software in just two weeks. For this project, I did the following: - Wrote all of the landing page copy, including the video script at the top of the landing page - Researched and designed all course content for all 14 days of the course, including downloadable content for each day of the course - Wrote all ad and email copy to promote and nurture leadsSee More

PodAllies

I wrote the sales funnel copy for PodAllies which regularly achieves a 7%-9% conversion rate and has increased the client base by 500% in 6 months.See More

Conquering Your Clownfish

I led the creative direction for this podcast brand and wrote all website copy, weekly blog posts, social media copy, and episode titles/descriptions.See More

Ca$h Kid

I wrote website copy for this podcast brand.

Work History

Senior Copywriter

PodUpJun 2023 - Oct 2024 • 1 yr 5 mos•Developed comprehensive copywriting strategies for agency and software divisions, establishing a strong brand presence and driving growth •Successfully helped launch 18+ podcasts, increasing client base by 300% and establishing PodUp as a leader in the podcasting industry •Crafted persuasive SaaS website copy and sales funnel messaging, achieving 7-9% conversion rates •Authored SEO-optimized web copy for 18+ podcast websites, enhancing discoverability •Ghost wrote 12+ weekly blog articles for 12+ podcast brands, maintaining consistent brand voices and driving growth •Created 12+ weekly social media campaign posts for 12+ podcast brands, boosting engagement by 4-6% •Increased social media following across clients by an average of 3-4% •Led brand identity design and creative direction for 18+ podcasts •Wrote compelling copy for 150+ podcast episodes

Freelance Writer

Jewkes DesignJun 2022 - Jun 2023 • 1 yr 1 mo•Produced 4 high-quality, SEO-optimized blog posts per month to improve online presence and establish thought leadership •Conducted in-depth research to ensure the accuracy and relevance of content •Incorporated targeted keywords and industry trends into all written materials •Contributed to improved search engine rankings through strategic content creation •Helped drive increased organic traffic to the website through enhanced SEO efforts

Store Manager

Pioneer BookFeb 2020 - May 2023 • 3 yrs 4 mos•Streamlined store operations through enhanced systems and marketing efforts which led to the store’s most profitable year •Coordinated the implementation of a new inventory system and website, reducing stock discrepancies by 27% and improving online customer experience •Authored a comprehensive 100+ page employee manual detailing all store systems and software •Managed and grew the company's social media channels, increasing followers by 35% over 1.5 years •Increased social media engagement by 15% through strategic content and community management

Education

Utah Valley University

Bachelor of Science - BS, Rhetoric and Composition/Writing Studies2021 - 2023

Utah Valley University

Associate of Science - AS, Humanities/Humanistic Studies2021 - 2022

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