Sean Azari

Marketing and content leader with 10+ years scaling eCommerce, lifestyle, beauty, hospitality, and home goods brands to $100M+. I combine performance marketing discipline with creative storytelling to build brands that resonate culturally while delivering measurable results. 📈 Managed $20M+ in ad spend with 5x ROAS, scaling clients like RugsUSA, Safavieh, Happimess, and Jonathan Y to 8- and 9-figure revenue. 🎥 Produced viral campaigns for SoJo Spa Club with 50M+ views, transforming it into a year-round luxury destination covered by Insider and Thrillist. 🤝 Built influencer programs with 100+ creators across beauty, haircare, skincare, home, and wellness categories, generating millions in impressions and community engagement. 🛍️ Grew direct-to-consumer brand Rebhorn from launch to international reach, managing product design, Shopify, paid media, and influencer campaigns. 🤖 Integrated AI-powered tools for creative testing, campaign optimization, and content development, accelerating performance and efficiency across industries. I thrive at the intersection of brand strategy, content creation, and growth marketing. Whether developing record-breaking seasonal campaigns, scaling hospitality and restaurant traffic, building creator partnerships in beauty and wellness, or optimizing lifecycle marketing for eCommerce brands, I focus on growing audiences, driving engagement, and delivering lasting revenue impact.

Projects

Sweetberry Bowls Franchise Video

I spearheaded a high-impact video campaign for Sweetberry Bowls, a fast-casual dining brand looking to expand its franchise network. Through a targeted Facebook Ad campaign and strategic storytelling, I: -Developed a compelling video that effectively communicated the brand’s franchising opportunity. -Designed an attention-grabbing hook to captivate viewers in the first few seconds. -Optimized the video’s title, captions, and context to drive engagement and clicks. -Launched a multi-phase Facebook Ad strategy that generated 200+ qualified leads in just 7 weeks, with 2,689+ users clicking the franchise application link. See More

Founder & Creative Director – Rebhorn (eCommerce Art Brand)

Bootstrapped a print-on-demand art brand to $100K+ revenue with only $1K in the first year. Built the entire business from scratch—designed the website, created artwork, ran paid media, crafted all ad copy, and led all campaigns solo. Used storytelling and strategic social content to drive viral moments and consistent sales.See More

Digital Strategy & Launch Support – Ross Rayburn Wellness

Created content and strategy to support Ross Rayburn’s book launch and digital footprint. Drove hundreds of online and in-person book sales using paid ads, influencer collaborations, and direct-response video content. Built out initial email marketing flows, social storytelling, and content concepts tied to his upcoming brand relaunch.See More

Marketing Director – Rugs USA

Oversaw $20M+ Facebook/Instagram ad spend. Developed performance-driven video ads and led influencer campaigns, increasing engagement by 40% and annual revenue by 40%. Created storytelling-driven content that resonated with home decor buyers, elevating the brand’s presence in a crowded market.See More

Safavieh – Influencer & Content Strategy

Built and executed influencer campaigns with 100+ creators, producing how-to content and inspiration videos for Safavieh’s home furnishings. Created micro-content strategies that helped increase digital awareness with minimal budget. Supported the launch of their Dream Mattress line with user-generated video reviews. See More

Kat Burki – Beauty Brand Growth

Partnered with 30+ beauty influencers to produce skincare tutorials and animations. Boosted the brand’s online presence with 30M+ influencer impressions, 2M Facebook views, and strategic storytelling videos aimed at landing retail partnerships with Space NK, Saks, and Bloomingdale’s. See More

Brand Storytelling & Video Strategy – SoJo Spa Club

Developed winter wellness campaigns that showcased SoJo’s unique Korean bathhouse experience. Created viral video content that was picked up by Thrillist (5.4M followers), resulting in a major spike in bookings and brand awareness during off-peak seasons.See More

Work History

Founder

RebhornConceptualized and founded Rebhorn, a bootstrapped eCommerce enterprise delivering unique art pieces. Led social media creatives, website design, and upselling strategies, significantly boosting brand presence and revenue.

Founder & CEO

Breakthrough SocialFounded Breakthrough Social to enhance digital presence through customized social media strategies, content creation, and influencer management. Provided comprehensive digital marketing services to increase brand awareness.

Chief Marketing Officer

eyelyOct 2021 - Dec 2022 • 1 yr 3 mosAs CMO at Eyely, led growth initiatives and multi-platform campaigns, significantly increasing sales and brand visibility. Enhanced customer engagement through strategic content and automation tools.

Digital Marketing Specialist

JONATHAN YSep 2017 - Dec 2022 • 5 yrs 4 mosLed B2B and B2C marketing strategies at JONATHAN Y, achieving significant revenue growth. Developed omnichannel approaches and impactful email marketing strategies to enhance brand reputation.

Partner & CMO

Sweetberry BowlsAug 2018 - Jul 2020 • 2 yrsPartner & CMO at Sweetberry Bowls, a fast-casual restaurant chain. Focused on brand expansion and marketing strategies, contributing to the growth of 19 locations across 5 states.

Education

Rutgers University

Bachelor of Arts (BA), Mathematics and Statistics2004 - 2009

Cliffside Park High School

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