Jenni Bourque

Digital Strategy

Ads Manager

Sales Copy

Messaging Strategy

Digital Marketing

Marketing

Advertising

Brand Identity

Brand Development

Copywriting

Available for hire fromNegotiable

Contracts

I build brands, and then help them scale online.

Hey, I’m Jenni, the Founder/ Director, Lead Brand & Marketing Strategist and driving force behind Honestly Digital. As a digital marketing and branding freelancer with a team of experts to back me, and the lead in communications & planning, my mission is simple: to help passionate business owners feel really freakin’ great about their brand and how they show up with their marketing. With a background in advertising, product promotion and nutrition, I’ve helped power up over 100 nutrition, lifestyle, and tech brands.

Projects

Vibe Pilates Co. Rebrand

Vibe Pilates Co. was a rebrand of a pilates studio. We wanted to depict an uplifting, body-positive Pilates studio with a laid-back, beachy, and accepting feel. The motto we developed, “Find Your Vibe, Embrace Your Power,” encapsulates their mission of helping clients tap into their unique strengths, both physically and mentally. With a supportive community, inclusive approach, and uplifting energy, the studio provides a sanctuary for all fitness levels and body types.See More

MyNetDiary Ogranic Content Strategy

Responsible for overseeing content creation and social media management. We crafted a dynamic brand style that evolves with the company’s growth, allowing MyNetDiary to maintain a strong online presence and achieve significant growth, amassing over 26,000 followers on Instagram and 100,000 followers on Facebook. See More

Nourish Meals Shopify Build

Nourish Meals is a Shopify store that we developed in 1 week. We launched a new product called 'Website in a week" with a system that allowed us to design and develop websites (5 page) in under 1 week. For this project we developed the style guide, photography direction, web copy, sitemap and web design.See More

Nuts for Cheese Content Marketing Support

During my nearly two years with Nuts for Cheese in their startup phase, I was key in driving their growth and market expansion. My contributions included food photography, recipe development, and paid ad management, all instrumental in establishing their brand presence. A standout achievement was my pivotal role in helping the brand successfully leverage a $20,000 government grant to launch into the U.S. market. Collaborating closely with the marketing director, I developed a comprehensive campaign and ad strategy, including creative direction and asset production. Alongside my ads partner, I supported the hands-on management and optimization of paid ad campaigns to maximize visibility and ROI. Additionally, I contributed to developing over 30 custom recipes for the brand, many of which remain featured on their current website as part of their ongoing content strategy. I’m passionate about working with scaling brands in wellness, food, and mission-driven spaces, particularly those in pivotal growth stages looking to make a meaningful impact. See More

Pitch Deck Development

I specialize in crafting high-impact pitch decks for scaling brands seeking funding, focusing on wellness, tech and finance. My strategic approach blends storytelling, visual design, and data presentation to help brands communicate value and secure investor confidence. I’ve worked with brands in pivotal growth stages, including securing multiple grants for CPG startups. My background in branding, marketing strategy, and growth campaigns ensures each pitch deck is more than just a presentation—it's a tool designed to inspire action.See More

Work History

Founder & Lead Strategist

Honestly DigitalI am an experienced branding and marketing strategist with over a decade of expertise in helping small and scaling entrepreneurs build impactful brands. My background includes brand strategy, marketing growth strategies, and brand and web design strategies. After leading my own successful boutique branding and marketing firm, I recently transitioned into a freelance and consulting model, working with a select group of clients. I am now seeking additional part-time roles where I can bring my skills in strategic storytelling, creative execution, and growth marketing to businesses ready for their next phase of expansion. I excel in supporting businesses in the pivotal 'in-between' stage—companies that have just secured their first round of funding or are ready for their next growth phase. I am incredibly passionate about working with mission-driven brands who want to positively impact wellness, tech, and finance—industries where effective messaging and visibility can drive significant change. If you’re looking for a strategic partner to help clarify your message, build a growth-focused marketing foundation, and position your business for long-term success, I’d love to further discuss.

Co-founder

Naughty NutritionFull-time EmployeeSep 2014 - Dec 2019 • 5 yrs 4 mosNaughty Nutrition was developed out of a love for story telling, marketing and recipe development after I graduated from CSNN. We built a wellness platform where we focused on content marketing, product promotion and brand partnerships, and grew a network of over 50,000 followers. We later sold the brand and I transitioned to a freelancer role in content marketing.

Education

Seneca College

Creative AdvertisingSep 2008 - Jun 2010

Canadian School of Natural Nutrition

Holistic NutritionSep 2013 - Jul 2014

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