Top Talent like Sean are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sean Winnett

Growth Marketing Manager • Social Media Marketing Specialist • Email Marketing Specialist • Boise, ID, US
Growth Marketing
Marketing
Lead Generation
Available for hire fromNegotiable
Contracts
Fractional CMO & Growth Marketing Expert
With a Master of Science in Digital Audience Strategy from Arizona State University and a Bachelor of Arts in Mass Communication/Media Studies from Boise State University, I bring a wealth of expertise in digital marketing and media strategy. Currently, I serve as a Fractional CMO & Growth Marketing consultant at SW Digital Consulting, where I specialize in optimizing digital channels and delivering strategic solutions tailored to client needs. My previous roles include Sr. Marketing Manager at Vacasa, where I significantly increased lead volume and exceeded growth targets, and Sr. Performance Marketing Manager at Bodybuilding.com, where I improved ROAS and media efficiency. I also led performance marketing strategies as Integrated Media Director at 116 & West, enhancing media efficiencies and client success. My career began as a Digital Marketing Specialist at 116 & West, focusing on inbound marketing, social media strategy, and campaign analytics.

Work History

S

Fractional CMO & Growth Marketing

SW Digital ConsultingI offer a range of digital marketing and media consulting services to help businesses achieve their growth and performance goals. My expertise spans various digital channels, including Google and Bing Search, Meta, LinkedIn, TikTok, and YouTube, as well as other channels such as Programmatic, Email Marketing, Direct Mail, Amazon/Twitch, OTT/CTV, Podcast, affiliate, and influencer. Whether working directly with brands or collaborating with agencies, I am committed to delivering strategic solutions tailored to each client's unique needs. I specialize in agency support and have developed processes and toolsets to streamline engagements and support multiple client accounts concurrently. I plug directly into your existing team and offer flexible solutions and night/weekend coverage on priority accounts. MARKETING & PERFORMANCE SUCCESS (Case Studies) eCommerce Performance: Built and scaled from the ground up to $2.8M Rev Year 1 Hypergrowth for SaaS: 1,150% improvement in monthly lead volume within first calendar year International Incrementality: Achieved Spanish-speaking CAC at 10% of benchmark ($0.50 vs. $5.00) Lean Scale: Optimized CAC from paid channels to lower than 20% of the original benchmark Agency Support: Optimized Performance Marketing template and processes for agency representing 100+ hyperlocal medical practices
V

Sr. Marketing Manager

VacasaNov 2020 - May 2024 • 3 yrs 7 mosReengineered market growth strategy to expand qualified lead generation and drive revenue: - Strategized/led omnichannel, performance marketing campaigns targeting domestic and international business segments - Developed the digital channel strategy for Vacasas homeowner acquisition channels, including paid digital (SEM, Paid Social, Programmatic), SEO, and Email - Built and launched addressable geofencing strategy leveraging 1st party direct mail data to serve digital impressions to audiences, lifting qualified direct mail response Optimized MarTech platform management to streamline 1st party data, elevate performance, and scalability Grew annual lead volume by 940% Generated 65% of total leads that turn into revenue-generating units Executed digital campaigns that drove a 30% incremental lift in DM performance Completed MarTech transition in 90 days from project kickoff (HubSpot & SFMC to Eloqua) Exceeded growth targets by 25%+ surrounding Vacasas IPO
B

Sr. Performance Marketing Manager

Bodybuilding.comApr 2020 - Oct 2020 • 7 mosDirected the global performance marketing strategy for eComm sales and app subscriptions: - Innovated a lean-scale framework to triage inefficient media and improve ROAS - Managed performance marketing channels (Paid Search, Programmatic, Paid Social) - Audited marketing campaigns across performance channels (Google/Bing, Meta, Affiliate) to identify inefficiency and redundancy - Restructured offer testing model to reduce churn: tested direct mail offers to determine optimal incentive (shipping threshold vs discount) - Pioneered a vendor co-op program to leverage partner marketing dollars Transformed the affiliate and influencer program model to focus on incremental and additive affiliates: - Constructed affiliate criteria/guidelines to ensure systematic, scalable, and sustained partnership growth: identified and eliminated fraud Improved ROAS from below 2x to a 5.5x+ ROAS Improved affiliate program efficiency from a 4x to 20x in 1st 90-days Doubled media efficiency in 1st 3 months, driving equal revenue on half of media spend comparing YOY comps Partner co-op program drove 15%+ incremental digital traffic Reduced churn amongst at-risk audiences by 15%
1

Integrated Media Director

116 & WestApr 2015 - Apr 2020 • 5 yrs 1 moLed performance marketing strategies to optimize media efficiencies and secure market leadership: - Managed marketing department strategy and execution of media (Paid, Owned, Earned) - Directed performance efforts including demand gen, conversion, and retention - Pioneered an omnichannel media strategy to underserved markets leveraging direct media partnerships - Modernized CX by integrating geofencing to acquire niche customers through physical events: designed a scalable lead generation blueprint to optimize qualified lead cost Innovated a company restructure to elevate media planning and client success: - Built and led an integrated media department by developing new processes for media planning/buying that maximized vendor efficiency, streamlined campaign alignment, and eliminated siloed mentality Improved agency billable efficiency by 30%+ in 1st year Reduced redundancy by 330+ hrs. per employee YOY Decreased CPL compared to baseline performance channels by 75% Negotiated media campaigns including bonus media valued 200%+ of cash value
1

Digital Marketing Specialist

116 & WestAug 2014 - Apr 2015 • 9 mosAs the Digital Marketing Specialist for DaviesMoore I worked on strategy and implementation across all areas of digital marketing for DaviesMoore clients. I am also a member of the Public Relations team, in addition to managing media planning & buying for our digital marketing clients. Primary duties included Inbound Marketing, Social Media Strategy & Management, SEM & Digital Media Management, Content Writing, Public Relations and Campaign Analytics analysis & reporting.

Education

A

Arizona State University

Master of Science - MS, Digital Audience Strategy
B

Boise State University

Bachelor of Arts - BA, Mass Communication/Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional CMO & Growth Marketing Expert
With a Master of Science in Digital Audience Strategy from Arizona State University and a Bachelor of Arts in Mass Communication/Media Studies from Boise State University, I bring a wealth of expertise in digital marketing and media strategy. Currently, I serve as a Fractional CMO & Growth Marketing consultant at SW Digital Consulting, where I specialize in optimizing digital channels and delivering strategic solutions tailored to client needs. My previous roles include Sr. Marketing Manager at Vacasa, where I significantly increased lead volume and exceeded growth targets, and Sr. Performance Marketing Manager at Bodybuilding.com, where I improved ROAS and media efficiency. I also led performance marketing strategies as Integrated Media Director at 116 & West, enhancing media efficiencies and client success. My career began as a Digital Marketing Specialist at 116 & West, focusing on inbound marketing, social media strategy, and campaign analytics.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sean are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sean Winnett

Growth Marketing Manager • Social Media Marketing Specialist • Email Marketing Specialist • Boise, ID, US
Growth Marketing
Marketing
Lead Generation
Available for hire fromNegotiable
Contracts

Work History

S

Fractional CMO & Growth Marketing

SW Digital ConsultingI offer a range of digital marketing and media consulting services to help businesses achieve their growth and performance goals. My expertise spans various digital channels, including Google and Bing Search, Meta, LinkedIn, TikTok, and YouTube, as well as other channels such as Programmatic, Email Marketing, Direct Mail, Amazon/Twitch, OTT/CTV, Podcast, affiliate, and influencer. Whether working directly with brands or collaborating with agencies, I am committed to delivering strategic solutions tailored to each client's unique needs. I specialize in agency support and have developed processes and toolsets to streamline engagements and support multiple client accounts concurrently. I plug directly into your existing team and offer flexible solutions and night/weekend coverage on priority accounts. MARKETING & PERFORMANCE SUCCESS (Case Studies) eCommerce Performance: Built and scaled from the ground up to $2.8M Rev Year 1 Hypergrowth for SaaS: 1,150% improvement in monthly lead volume within first calendar year International Incrementality: Achieved Spanish-speaking CAC at 10% of benchmark ($0.50 vs. $5.00) Lean Scale: Optimized CAC from paid channels to lower than 20% of the original benchmark Agency Support: Optimized Performance Marketing template and processes for agency representing 100+ hyperlocal medical practices
V

Sr. Marketing Manager

VacasaNov 2020 - May 2024 • 3 yrs 7 mosReengineered market growth strategy to expand qualified lead generation and drive revenue: - Strategized/led omnichannel, performance marketing campaigns targeting domestic and international business segments - Developed the digital channel strategy for Vacasas homeowner acquisition channels, including paid digital (SEM, Paid Social, Programmatic), SEO, and Email - Built and launched addressable geofencing strategy leveraging 1st party direct mail data to serve digital impressions to audiences, lifting qualified direct mail response Optimized MarTech platform management to streamline 1st party data, elevate performance, and scalability Grew annual lead volume by 940% Generated 65% of total leads that turn into revenue-generating units Executed digital campaigns that drove a 30% incremental lift in DM performance Completed MarTech transition in 90 days from project kickoff (HubSpot & SFMC to Eloqua) Exceeded growth targets by 25%+ surrounding Vacasas IPO
B

Sr. Performance Marketing Manager

Bodybuilding.comApr 2020 - Oct 2020 • 7 mosDirected the global performance marketing strategy for eComm sales and app subscriptions: - Innovated a lean-scale framework to triage inefficient media and improve ROAS - Managed performance marketing channels (Paid Search, Programmatic, Paid Social) - Audited marketing campaigns across performance channels (Google/Bing, Meta, Affiliate) to identify inefficiency and redundancy - Restructured offer testing model to reduce churn: tested direct mail offers to determine optimal incentive (shipping threshold vs discount) - Pioneered a vendor co-op program to leverage partner marketing dollars Transformed the affiliate and influencer program model to focus on incremental and additive affiliates: - Constructed affiliate criteria/guidelines to ensure systematic, scalable, and sustained partnership growth: identified and eliminated fraud Improved ROAS from below 2x to a 5.5x+ ROAS Improved affiliate program efficiency from a 4x to 20x in 1st 90-days Doubled media efficiency in 1st 3 months, driving equal revenue on half of media spend comparing YOY comps Partner co-op program drove 15%+ incremental digital traffic Reduced churn amongst at-risk audiences by 15%
1

Integrated Media Director

116 & WestApr 2015 - Apr 2020 • 5 yrs 1 moLed performance marketing strategies to optimize media efficiencies and secure market leadership: - Managed marketing department strategy and execution of media (Paid, Owned, Earned) - Directed performance efforts including demand gen, conversion, and retention - Pioneered an omnichannel media strategy to underserved markets leveraging direct media partnerships - Modernized CX by integrating geofencing to acquire niche customers through physical events: designed a scalable lead generation blueprint to optimize qualified lead cost Innovated a company restructure to elevate media planning and client success: - Built and led an integrated media department by developing new processes for media planning/buying that maximized vendor efficiency, streamlined campaign alignment, and eliminated siloed mentality Improved agency billable efficiency by 30%+ in 1st year Reduced redundancy by 330+ hrs. per employee YOY Decreased CPL compared to baseline performance channels by 75% Negotiated media campaigns including bonus media valued 200%+ of cash value
1

Digital Marketing Specialist

116 & WestAug 2014 - Apr 2015 • 9 mosAs the Digital Marketing Specialist for DaviesMoore I worked on strategy and implementation across all areas of digital marketing for DaviesMoore clients. I am also a member of the Public Relations team, in addition to managing media planning & buying for our digital marketing clients. Primary duties included Inbound Marketing, Social Media Strategy & Management, SEM & Digital Media Management, Content Writing, Public Relations and Campaign Analytics analysis & reporting.

Education

A

Arizona State University

Master of Science - MS, Digital Audience Strategy
B

Boise State University

Bachelor of Arts - BA, Mass Communication/Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.