Top Talent like Sharon are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Sharon Suchoval

Content Marketing Manager • Email Marketing Specialist • Growth Marketing Manager • St. Louis, MO, US
HubSpot
Google Analyics
Budgeting
Project Management
Search Engine Marketing
AI
Data Analysis
Content Strategy
Content Creation
Email Marketing
LinkedIn Ads
Marketing
Social Media Management
Instagram
Facebook
Facebook Business Pages
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts
Big Results Without a Big Team
I’m a marketing strategist, content marketing leader, and data-driven storyteller who thrives on creating strategies that drive real results. With a passion for learning, a deep understanding of analytics, and a proven track record of success, I help businesses elevate their marketing efforts through smart, purpose-driven strategies that connect with their audience and achieve measurable growth. What I Bring to the Table 🔹 Marketing Strategist – Every campaign, blog post, email, and ad I create starts with strategy. I don’t believe in marketing for the sake of marketing; I believe in intentional marketing that moves the needle. Whether B2B or B2C, my approach is always customer-centric, ensuring that marketing efforts align with business objectives and drive meaningful engagement. 🔹 Content Marketing Leader – I have experience working with small agencies and Fortune 5 companies. I specialize in creating high-value content that solves problems, answers questions, and converts readers into customers—because content without strategy is just noise. 🔹 Goal-Oriented Blogger – Not all blog posts serve the same purpose. Some drive organic traffic through SEO, some generate leads, and others define a brand’s voice. I write with a clear goal in mind, ensuring every piece of content works toward a bigger strategy. 🔹 Passionate Learner – I believe the best marketers are the best learners. I'm happy to keep you up to date on the latest marketing trends from email to social to AI. Constant learning fuels my ability to adapt, innovate, and stay ahead of marketing trends. 🔹 Analytics-Obsessed – Data isn’t just a tool—it’s the foundation of a winning strategy. I use analytics to track user behavior, refine marketing funnels, and optimize campaigns for maximum impact. Whether through A/B testing, SEO insights, or conversion tracking, I let the numbers guide smarter marketing decisions. Let’s Elevate Your Marketing If your business is looking for a fractional marketing leader to drive content strategy, improve engagement, and create data-backed marketing solutions, I’d love to have a conversation. Let’s build something impactful together.

Projects

Optum Rx App Rebrand and Relaunch

I played a key role in the complete rebranding and relaunch of the Optum Rx website and mobile app, leading the effort to rewrite all content for a more engaging and user-friendly experience. My team shifted the tone from directive to personable, making the platform more accessible and customer-focused. Since our audience was broad (ranging from tech users to those who have little experience with technology), we needed to keep the language and user experience welcoming to a wide range of users. The results were outstanding: we launched on time with great success, and the app’s rating skyrocketed from 2.5 to 4.5 stars. Our content strategy was so effective that UnitedHealthcare adopted our format for their own app. This project showcased my ability to elevate brand messaging, improve user engagement, and drive measurable success—skills I bring to every marketing project I take on.See More

Optum Mythbusters Email Campaign

Goal of Campaign: For target audience to understand there are real actions providers can take to enhance the effectiveness of their revenue cycle operations and achieve financial stability. Optum360 has the analytics, services, and expertise to be a valued partner in achieving revenue cycle sustainability Target Audience: Hospitals and health systems with over 200 beds, including current Optum360 clients to promote cross-sell. CFO, VP, Director of HIM, Director of Patient Financial Services Key Message: Dispelling the myths that paralyze revenue cycle success. Often, health care organizations follow paradigms that stall innovation and progress. In today's ever-changing revenue cycle landscape, re-evaluating and changing how you approach revenue cycle is paramount to financial stability. The myths providers hold on to can paralyze growth and squander opportunities to realign and remain in a competitive position in their market. Myth 1: My payers determine my denial rate and appeal success rate, not me. Myth 2: Clinicians don't play a major role in revenue cycle success Myth 3: I've got the right qualified staff for high performance Myth 4: Cost-cutting is the most effective way to improve my bottom-line Results: After sending the target audience through an email process of anywhere from 4-16 emails (depending on which ones they opened), those who read emails about all four myths were 20% more likely to purchase additional products. Benchmark click-to-open rate at Optum: 7.5% Click-to-open rate for this campaign: 9.45%See More

Work History

R

Content Marketing Manager

RxBenefits, Inc.Full-time EmployeeApr 2024 - Aug 2024 • 5 mosWrote all content for e-books, blogs, case studies, and newsletters Partnered with clinical and growth marketing to create on-brand content that leverages SEO Supported content journeys that push potential customers forward on the conversion path Conducted content audit of all existing assets and strategize content updates
A

Founder

Advice for My DaughterAdvice for My Daughter is a site dedicated to inspiring women, and those who raise them, to be their best selves. We celebrate the individuality and uniqueness of all girls and we are a source of encouragement, connection, and sometimes tears.
U

Director of Marketing, Digital Strategy

UnitedHealthcareFull-time EmployeeAug 2022 - Apr 2024 • 1 yr 9 mosLed digital marketing strategy for UnitedHealthcare's national Medicaid program Drove member growth, retention, and health outcomes via website, email, paid search, and SMS Collaborated with agency partners and cross-functional teams to enhance member experience Executed data-driven campaigns, managed digital projects, and oversaw a $10M budget
O

Senior UX Content Strategist

Optum RxFull-time EmployeeMay 2021 - Aug 2022 • 1 yr 4 mosDirected content strategy for Optum Rx website and app rebrand, raising app rating from 2.5 to 4.5 stars Led content team to align with new brand standards Collaborated with UX, product, marketing, research, and accessibility to define content
O

Digital Campaign Manager / Strategist

OptumFull-time EmployeeApr 2019 - May 2021 • 2 yrs 2 mosDeveloped and tracked complex lead generation campaigns using Eloqua, AEM, Opal, and other tools Collaborated with marketing teams to optimize campaigns across email, web, social, and paid media using analytics
U

Community Manager

UnitedHealth GroupFull-time EmployeeJul 2018 - Apr 2019 • 10 mosManaged and grew 4,000+ enterprise wide communities Partnered with high level communities in developing strategy and assisting with design and implementation
P

Marketing Manager, Digital & Social Media

PerficientFull-time EmployeeAug 2013 - Jul 2018 • 5 yrsLed data-driven content and social media strategy Managed Sitecore strategy and website content Core team member for website rebuild and relaunch from ideation to launch Oversaw corporate blogs (with over 400 bloggers) and all major social channels, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube

Education

U

University of Illinois Urbana-Champaign

B.S., Advertising / Communication

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Big Results Without a Big Team
I’m a marketing strategist, content marketing leader, and data-driven storyteller who thrives on creating strategies that drive real results. With a passion for learning, a deep understanding of analytics, and a proven track record of success, I help businesses elevate their marketing efforts through smart, purpose-driven strategies that connect with their audience and achieve measurable growth. What I Bring to the Table 🔹 Marketing Strategist – Every campaign, blog post, email, and ad I create starts with strategy. I don’t believe in marketing for the sake of marketing; I believe in intentional marketing that moves the needle. Whether B2B or B2C, my approach is always customer-centric, ensuring that marketing efforts align with business objectives and drive meaningful engagement. 🔹 Content Marketing Leader – I have experience working with small agencies and Fortune 5 companies. I specialize in creating high-value content that solves problems, answers questions, and converts readers into customers—because content without strategy is just noise. 🔹 Goal-Oriented Blogger – Not all blog posts serve the same purpose. Some drive organic traffic through SEO, some generate leads, and others define a brand’s voice. I write with a clear goal in mind, ensuring every piece of content works toward a bigger strategy. 🔹 Passionate Learner – I believe the best marketers are the best learners. I'm happy to keep you up to date on the latest marketing trends from email to social to AI. Constant learning fuels my ability to adapt, innovate, and stay ahead of marketing trends. 🔹 Analytics-Obsessed – Data isn’t just a tool—it’s the foundation of a winning strategy. I use analytics to track user behavior, refine marketing funnels, and optimize campaigns for maximum impact. Whether through A/B testing, SEO insights, or conversion tracking, I let the numbers guide smarter marketing decisions. Let’s Elevate Your Marketing If your business is looking for a fractional marketing leader to drive content strategy, improve engagement, and create data-backed marketing solutions, I’d love to have a conversation. Let’s build something impactful together.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sharon are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sharon Suchoval

Content Marketing Manager • Email Marketing Specialist • Growth Marketing Manager • St. Louis, MO, US
HubSpot
Google Analyics
Budgeting
Project Management
Search Engine Marketing
AI
Data Analysis
Content Strategy
Content Creation
Email Marketing
LinkedIn Ads
Marketing
Social Media Management
Instagram
Facebook
Facebook Business Pages
Social Media Marketing
Digital Marketing
Available for hire fromNegotiable
Contracts

Projects

Optum Rx App Rebrand and Relaunch

I played a key role in the complete rebranding and relaunch of the Optum Rx website and mobile app, leading the effort to rewrite all content for a more engaging and user-friendly experience. My team shifted the tone from directive to personable, making the platform more accessible and customer-focused. Since our audience was broad (ranging from tech users to those who have little experience with technology), we needed to keep the language and user experience welcoming to a wide range of users. The results were outstanding: we launched on time with great success, and the app’s rating skyrocketed from 2.5 to 4.5 stars. Our content strategy was so effective that UnitedHealthcare adopted our format for their own app. This project showcased my ability to elevate brand messaging, improve user engagement, and drive measurable success—skills I bring to every marketing project I take on.

Optum Mythbusters Email Campaign

Goal of Campaign: For target audience to understand there are real actions providers can take to enhance the effectiveness of their revenue cycle operations and achieve financial stability. Optum360 has the analytics, services, and expertise to be a valued partner in achieving revenue cycle sustainability Target Audience: Hospitals and health systems with over 200 beds, including current Optum360 clients to promote cross-sell. CFO, VP, Director of HIM, Director of Patient Financial Services Key Message: Dispelling the myths that paralyze revenue cycle success. Often, health care organizations follow paradigms that stall innovation and progress. In today's ever-changing revenue cycle landscape, re-evaluating and changing how you approach revenue cycle is paramount to financial stability. The myths providers hold on to can paralyze growth and squander opportunities to realign and remain in a competitive position in their market. Myth 1: My payers determine my denial rate and appeal success rate, not me. Myth 2: Clinicians don't play a major role in revenue cycle success Myth 3: I've got the right qualified staff for high performance Myth 4: Cost-cutting is the most effective way to improve my bottom-line Results: After sending the target audience through an email process of anywhere from 4-16 emails (depending on which ones they opened), those who read emails about all four myths were 20% more likely to purchase additional products. Benchmark click-to-open rate at Optum: 7.5% Click-to-open rate for this campaign: 9.45%

Work History

R

Content Marketing Manager

RxBenefits, Inc.Full-time EmployeeApr 2024 - Aug 2024 • 5 mosWrote all content for e-books, blogs, case studies, and newsletters Partnered with clinical and growth marketing to create on-brand content that leverages SEO Supported content journeys that push potential customers forward on the conversion path Conducted content audit of all existing assets and strategize content updates
A

Founder

Advice for My DaughterAdvice for My Daughter is a site dedicated to inspiring women, and those who raise them, to be their best selves. We celebrate the individuality and uniqueness of all girls and we are a source of encouragement, connection, and sometimes tears.
U

Director of Marketing, Digital Strategy

UnitedHealthcareFull-time EmployeeAug 2022 - Apr 2024 • 1 yr 9 mosLed digital marketing strategy for UnitedHealthcare's national Medicaid program Drove member growth, retention, and health outcomes via website, email, paid search, and SMS Collaborated with agency partners and cross-functional teams to enhance member experience Executed data-driven campaigns, managed digital projects, and oversaw a $10M budget
O

Senior UX Content Strategist

Optum RxFull-time EmployeeMay 2021 - Aug 2022 • 1 yr 4 mosDirected content strategy for Optum Rx website and app rebrand, raising app rating from 2.5 to 4.5 stars Led content team to align with new brand standards Collaborated with UX, product, marketing, research, and accessibility to define content
O

Digital Campaign Manager / Strategist

OptumFull-time EmployeeApr 2019 - May 2021 • 2 yrs 2 mosDeveloped and tracked complex lead generation campaigns using Eloqua, AEM, Opal, and other tools Collaborated with marketing teams to optimize campaigns across email, web, social, and paid media using analytics
U

Community Manager

UnitedHealth GroupFull-time EmployeeJul 2018 - Apr 2019 • 10 mosManaged and grew 4,000+ enterprise wide communities Partnered with high level communities in developing strategy and assisting with design and implementation
P

Marketing Manager, Digital & Social Media

PerficientFull-time EmployeeAug 2013 - Jul 2018 • 5 yrsLed data-driven content and social media strategy Managed Sitecore strategy and website content Core team member for website rebuild and relaunch from ideation to launch Oversaw corporate blogs (with over 400 bloggers) and all major social channels, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube

Education

U

University of Illinois Urbana-Champaign

B.S., Advertising / Communication

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.