Sharon Youn

Product Marketing Manager • Project Manager • Product Manager • Los Angeles, CA, US

Product Marketing

Project Management

Product Management

SaaS

Go-to-market Strategy

B2B Marketing

Available for hire fromNegotiable

Contracts

Product marketer | Driving GTM Success for Startups | Launched & Scaled B2B SaaS Products | Bridging Product, Sales & Tech for Market Impact

With over 10 years of experience in software, I've realized that the most important part of my job is understanding how users use products and services and helping them understand why they do what they do. I'm highly passionate about learning new technologies, working with talented teams, and using them to solve problems for people everywhere. My goal is to combine my love of design and technology in a career that lets me create great products that improve people's lives. If you're interested in grabbing coffee and talking shop please send an email my way.

Projects

Messaging & Positioning for Insurance Solution

- Created GTM strategy and playbook, positioning Liferay DXP for the Insurance vertical - Conducted data analysis and market research to contribute to insurance solution - Led sales enablement and equipped BDRs with battlecards and objection handling tools to help qualify opportunities and increase win rateSee More

Work History

Fractional CMO/PMM

Numantra TechnologiesContract Employee- Developed and implemented a go-to-market (GTM) strategy & playbook for a SaaS product targeting the pharmaceutical industry, aligning internal teams and stakeholders. - Led the end-to-end project management of a website overhaul, collaborating with cross-functional teams to deliver an optimized digital experience. - Developed high-quality marketing content like blogs, whitepapers, and other digital assets for lead generation

Digital Marketing Manager

Studio 10 PilatesResponsible for developing and implementing digital marketing strategies to promote Studio 10 Pilates' services and increase brand awareness.

Product Marketing Manager

Origami RiskNov 2021 - Mar 2023 • 1 yr 5 mos- Persona Development: Networked and did an internal campaign to source interviews with target buyer personas in the risk management industry. Conducted over 30 interviews and consolidated findings and data for sales team and leadership to improve existing knowledge of buyer behavior and leveraged insights to create updated messaging and new campaigns. - Messaging & Content Creation: Crafted positioning, messaging, and value propositions for multiple products and solution offerings for target audience segments, including buyer persona work & key use cases. - Product Launches: Managed marketing for ongoing product updates for platform SaaS solution for the risk management market, including blog updates, internal communications and announcements across the company, and coordinating outbound campaign updates to align with any updated messaging and positioning. - Sales Enablement: Served as an internal SME on how to position our solutions and offerings to specific target buyer personas in risk management and government markets. Supported creation of sales materials & tools like battlecards, content library curation, and new content to support the different stages of the sales lifecycle and accelerate sales velocity. - Analyst & Customer Relations: Owned analyst relations with key insights from our customers use of Origamis RMIS solution. Conducted customer interviews to gather feedback and use cases to show YoY growth & adoption for regular analyst briefings. - Event Support & Development: Attended multiple tradeshows and events to network, support live presentations, and developed multiple webinars with industry experts and clients to position Origami Risk as thought leaders and share learnings in the risk tech space. Webinars typically had about 80% attendance and 50% engagement, providing an uptick in new contacts and increased pipeline.

Product Marketing Manager

Liferay, Inc.Jan 2018 - Nov 2021 • 3 yrs 11 mos- Produced and created first video and animated assets of Liferay DXP increasing overall engagement on social media channels (40k+ net new views) - Doubled subscriber count for branded Youtube channel - Planned, managed and launched multiple global product updates (Liferay DXP, Liferay DXP Cloud, Liferay Analytics Cloud) with an overall 10% increase in organic traffic to brand site - Wrote various pieces of marketing collateral, including multiple whitepapers that ranked first for specific keywords on Google - Crafted positioning, messaging, and differentiation for multiple products and solution offerings for target audience segments - Developed GTM strategy for the launch of Liferays new product offerings and solutions messaging in key verticals like Insurance and Banking and Financial Services

Business Analyst, QA

Liferay, Inc.Jan 2017 - Jan 2018 • 1 yr 1 mo- Developed and implemented a methodology for documenting product use cases on JIRA for the purposes of improving the quality of Liferay QAs software test cases - Created training and enablement materials to onboard new business analysts and increased effectiveness of product testing

Associate QA Engineer

Liferay, Inc.Jan 2012 - Jan 2017 • 5 yrs 1 mo- Led a team of 4-5 test engineers to maintain and test multiple product releases - Increased testing efficiency and test coverage by 30% for multiple product testing teams

Education

University of California, Berkeley

BA, Landscape Architecture2007 - 2011

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