Top Talent like Shelby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shelby Chambers

Creative & Brand Strategist
Management
Blog Marketing
Creative Writing
Copywriting
Market Research
Critical Thinking
Strategic Planning
Problem Solving
Ad Copy
Content Strategy
Creative Marketing
Social Media Communications
Slogans
TikTok
Social Media
Advertising
Digital Marketing
Social Media Marketing
Social Media Management
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts
Brand + Marketing Strategy Consulting and Leadership
I'm a brand strategy and marketing consultant working with companies of all sizes and stages, from helping small start-ups determine their value proposition, to operationalizing content strategies for Fortune 500 brands. I help companies to define their core messaging, structure marketing teams, and put content strategies into action to achieve their business objectives--all while ensuring their brand stays true to its values. I'm an experienced marketing team leader, skilled at launching brands, developing marketing strategies, building and overseeing editorial and social media teams, with a Masters of Business Administration (MBA) from UCLA Anderson School of Management. Before consulting, I spent twelve years client-side myself, nine of them at The Walt Disney Company overseeing content strategy, digital marketing, social media, and PR.

Work History

F

Brand Strategy + Marketing Consultant

FreelanceAdvising clients from small startups to Fortune 500 companies on their positioning strategies, brand development, and campaign planning. - Developing brand positioning and messaging strategies for emerging and existing brands in the CPG, tech, fashion, beauty, entertainment, wellness, insurance, legal, healthcare, coaching, B2B, real estate, and fitness industries - Advising clients on campaign planning: teaching them how to map out annual plans by channel, how to put the plan into action to achieve business objectives - Advising Mars Corp. on social media marketing paid and organic content strategy - Providing creative direction for brands to ensure their identity and messaging reflect their value proposition and brand character - Providing white-label brand strategy services to agencies - Providing ongoing guidance to clients to ensure their marketing activities remain optimized and on-brand
P

Co-Founder & Chief Brand Officer

Proper Plate Co.May 2020 - Jul 2021 • 1 yr 3 mosAs Co-Founder & Chief Brand Officer, likely contributed to the overall brand strategy, development, and marketing efforts of the company.
G

Director, Social Media & PR

Guthy|RenkerOct 2018 - Sep 2019 • 1 yrEstablished the Organic Social Media Marketing team: oversaw campaign planning, content creation, and PR for eight skincare and beauty brands. Developed company-wide social media strategy, best practices, KPIs, and legal procedures. - Selected and managed agency partners to fulfill monthly social media, PR, content development, and influencer campaigns - Defined content strategy and production pipeline to create ongoing flow of photo and video assets - Managed social media, PR, and content budgets across all brands
W

Senior Manager, Content Strategy

Walt Disney Direct-to-Consumer & InternationalJun 2017 - Oct 2018 • 1 yr 5 mosManaged the Disney Style, Disney Family, and Oh My Disney brands and respective teams of 10+ strategists. Oversaw campaign planning, editorial, content strategy, brand development, omni-channel marketing, events, video production, and branded integrations. - Launched sub-brands like Disney Style in 2014, determined the brand position, content, and monetization strategies - Re-branded Disney Family, a lifestyle and DIY editorial voice, broadening its target audience to drive traffic and revenue - Worked across the larger Disney organization with partner business units to develop content and campaigns to achieve annual sales and marketing goals - Oversaw editorial process, calendaring, copy editing, and management of a large team of content strategists and producers
W

Manager, Content Strategy

Walt Disney Direct-to-Consumer & InternationalMar 2014 - May 2017 • 3 yrs 3 mosAs Manager, Content Strategy, likely contributed to the development and execution of content strategies, overseeing a team of content creators, and ensuring alignment with brand goals.

Education

U

UCLA Anderson School of Management

Master of Business Administration (MBA), Global Management2016 - 2019
U

UCLA

BA, English, Art History2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Brand + Marketing Strategy Consulting and Leadership
I'm a brand strategy and marketing consultant working with companies of all sizes and stages, from helping small start-ups determine their value proposition, to operationalizing content strategies for Fortune 500 brands. I help companies to define their core messaging, structure marketing teams, and put content strategies into action to achieve their business objectives--all while ensuring their brand stays true to its values. I'm an experienced marketing team leader, skilled at launching brands, developing marketing strategies, building and overseeing editorial and social media teams, with a Masters of Business Administration (MBA) from UCLA Anderson School of Management. Before consulting, I spent twelve years client-side myself, nine of them at The Walt Disney Company overseeing content strategy, digital marketing, social media, and PR.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shelby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shelby Chambers

Creative & Brand Strategist
Management
Blog Marketing
Creative Writing
Copywriting
Market Research
Critical Thinking
Strategic Planning
Problem Solving
Ad Copy
Content Strategy
Creative Marketing
Social Media Communications
Slogans
TikTok
Social Media
Advertising
Digital Marketing
Social Media Marketing
Social Media Management
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts

Work History

F

Brand Strategy + Marketing Consultant

FreelanceAdvising clients from small startups to Fortune 500 companies on their positioning strategies, brand development, and campaign planning. - Developing brand positioning and messaging strategies for emerging and existing brands in the CPG, tech, fashion, beauty, entertainment, wellness, insurance, legal, healthcare, coaching, B2B, real estate, and fitness industries - Advising clients on campaign planning: teaching them how to map out annual plans by channel, how to put the plan into action to achieve business objectives - Advising Mars Corp. on social media marketing paid and organic content strategy - Providing creative direction for brands to ensure their identity and messaging reflect their value proposition and brand character - Providing white-label brand strategy services to agencies - Providing ongoing guidance to clients to ensure their marketing activities remain optimized and on-brand
P

Co-Founder & Chief Brand Officer

Proper Plate Co.May 2020 - Jul 2021 • 1 yr 3 mosAs Co-Founder & Chief Brand Officer, likely contributed to the overall brand strategy, development, and marketing efforts of the company.
G

Director, Social Media & PR

Guthy|RenkerOct 2018 - Sep 2019 • 1 yrEstablished the Organic Social Media Marketing team: oversaw campaign planning, content creation, and PR for eight skincare and beauty brands. Developed company-wide social media strategy, best practices, KPIs, and legal procedures. - Selected and managed agency partners to fulfill monthly social media, PR, content development, and influencer campaigns - Defined content strategy and production pipeline to create ongoing flow of photo and video assets - Managed social media, PR, and content budgets across all brands
W

Senior Manager, Content Strategy

Walt Disney Direct-to-Consumer & InternationalJun 2017 - Oct 2018 • 1 yr 5 mosManaged the Disney Style, Disney Family, and Oh My Disney brands and respective teams of 10+ strategists. Oversaw campaign planning, editorial, content strategy, brand development, omni-channel marketing, events, video production, and branded integrations. - Launched sub-brands like Disney Style in 2014, determined the brand position, content, and monetization strategies - Re-branded Disney Family, a lifestyle and DIY editorial voice, broadening its target audience to drive traffic and revenue - Worked across the larger Disney organization with partner business units to develop content and campaigns to achieve annual sales and marketing goals - Oversaw editorial process, calendaring, copy editing, and management of a large team of content strategists and producers
W

Manager, Content Strategy

Walt Disney Direct-to-Consumer & InternationalMar 2014 - May 2017 • 3 yrs 3 mosAs Manager, Content Strategy, likely contributed to the development and execution of content strategies, overseeing a team of content creators, and ensuring alignment with brand goals.

Education

U

UCLA Anderson School of Management

Master of Business Administration (MBA), Global Management2016 - 2019
U

UCLA

BA, English, Art History2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.