Shereja Caldwell

Creative & Brand Strategist • Graphic Designer • Alexandria, VA, US

Digital Marketing

Adobe Creative Suite

Project Management

Graphic Design

Available for hire fromNegotiable

Contracts

Senior Graphic Designer & Visual Communications Specialist

Creative and results-driven Graphic Designer with over 10 years of experience delivering innovative design solutions that align with business objectives and enhance brand visibility. Proven ability to collaborate with cross-functional teams, including executives, analysts, and marketing professionals, to produce cohesive visuals and impactful designs. Expertise in translating complex concepts into compelling data visualizations, branding strategies, and digital content that resonate with target audiences. Adept at managing multiple projects under tight deadlines while maintaining high-quality standards. Proficient in Adobe Creative Suite, project management, and stakeholder engagement. Passionate about using design to tell stories, solve problems, and create meaningful user experiences. Experienced in branding, digital marketing, and executive communications.

Projects

WMATA Annual Budget Book

Designed and produced the WMATA Annual Budget Book, simplifying complex financial data into accessible visuals for stakeholders. Ensured accuracy, branding alignment, and a seamless layout that improved understanding of Metro’s financial data.See More

Executive Presentations

Developed high-impact PowerPoint presentations for executive board meetings, incorporating infographics, animations, and charts to support storytelling and decision-making.See More

Branding Campaigns

Delivered end-to-end branding solutions, including logo design, digital assets, and marketing materials, for diverse clients. Successfully managed branding projects from concept to execution, ensuring client satisfaction and measurable results.See More

Web & Digital Content Creation

Created SEO-friendly websites and blogs with user-focused designs, enhancing brand visibility and engagement. Produced social media campaigns, increasing client followers by an average of 25%.See More

WMATA FY2026 Proposed Budget Book

Led the design and production of the WMATA FY2026 Proposed Budget Book, including cover design, graphics, photography, formatting, and print production. Collaborated with executives and subject matter experts to ensure visual consistency and alignment with strategic messaging. Managed coordination with external vendors for both ADA remediation and print production, including providing comprehensive alt text for all visual content.See More

Work History

Financial Communications Analyst

Washington Metropolitan Area Transit Authority (WMATA)Full-time EmployeeLead the design and production of WMATA’s Annual Budget Book, integrating advanced data visualization techniques, infographics, and charts to simplify complex financial data for stakeholders. Partner with executives, analysts, and department directors to create high-impact financial reports and presentations, ensuring alignment with organizational goals and branding standards. Act as a primary liaison between design and financial teams, streamlining workflows and ensuring timely delivery of materials under tight deadlines. Foster collaboration across departments to align content and design for presentations, budget documents, and quarterly reports. Key Achievements: Improved cross-departmental workflows, reducing project delays by 15%. Designed innovative presentation templates that enhanced communication and decision-making during executive board meetings.

Visual Communications Analyst

FreelanceDeliver comprehensive design services, including branding, marketing collateral, and digital content creation, for clients across industries such as retail, finance, and food service. Lead cross-functional brainstorming sessions with marketing, sales, and operational teams to align on project objectives and deliverables. Design and execute visually compelling websites, blogs, and multimedia campaigns, optimizing user engagement and enhancing brand impact. Coordinate with developers, content creators, and photographers to ensure cohesive designs that meet client goals. Key Achievements: Delivered over 15 successful branding campaigns, resulting in an average 30% increase in audience engagement for clients. Improved project turnaround times by 20% through efficient workflows, ensuring high-quality, on-time deliverables.

Marketing Consultant

PNC BANK, N.AJan 2013 - Jul 2014 • 1 yr 7 mosDesigned and executed marketing materials, including in-store signage, digital advertising, and email campaigns, to drive customer engagement and product awareness. Partnered with marketing, customer service, and operations teams to implement promotional strategies that increased foot traffic and customer retention. Conducted market analysis to develop targeted strategies, resulting in a 38% growth in customer acquisition. Key Achievements: Contributed to a 15% improvement in customer retention by redesigning promotional materials aligned with customer needs. Coordinated a cross-functional marketing campaign that successfully increased branch visibility and revenue growth.

Education

Full Sail University

Accelerated Bachelors of Science, Graphic Design2014 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call