Kat Babic

Passionate creative director and senior graphic designer with an entrepreneurial spirit and over 20 years of experience implementing strategic branding campaigns for the federal government and Fortune 500 clients. My areas of expertise include marketing, visual storytelling, virtual event platform design, and event collateral/branded merchandise. By leading diverse creative teams and seamlessly implementing a project vision, I deliver final products that delight clients, engage viewers, and drive revenue growth. Key Accomplishments – At Unruly Sports, manage the strategic direction of creative services for 50+ clients, planning and implementing brand strategy. Developed the firm's initial pitch offerings and secured multi-year contracts with key private and public sector clients. – Design and develop all digital graphics and content—such as UnrulySports.com website, social media, and website graphics—to present unified branding across digital platforms. – For White & Partners, designed a winning logo for Amtrak Pacific Surfliner brand, increasing ridership by 28% through strategic rebranding campaign. – At Inspired Communications, oversaw startup operations and management of design studio, creating marketing materials for high-profile clients, including the White House and Department of Education. – Designed and managed implementation of the White House/UNESCO partnership brochure, receiving special recognition from First Lady Laura Bush.

Work History

Founder, Chief Creative Officer

UnRuly SportsManaged strategic direction of creative services for 50+ clients, planning and implementing brand strategy. Developed the firm's initial pitch offerings, secured contracts with private and public sector clients. Built company from the ground up, establishing organizational vision, managing talent acquisition, selecting vendors, and defining internal processes. Directed creative team to produce marketing collateral/material, ranging from guerilla marketing print material to digital branding. Designed all digital graphics and content to present unified branding across digital platforms. Oversaw creation of all in-house print material, corporate collateral, sales proposals, and informational brochures. Created logos, branded collateral, and signage for events. Leveraged expertise in Adobe Photoshop, Illustrator, and InDesign to create content for all social media, web, website, and merchandise platforms. Optimized business processes and drove cost savings, securing multi-year partner to create collateral for 2018 and 2019 USTA events, saving 26% in costs.

Expo Director

Revolution3Jan 2011 - Jan 2012 • 1 yr 1 moManaged branding and placement for triathlon events by strategically positioning sponsorship material at start locations, transition areas, and finish lines. Oversaw development of sponsorship signage, including event banners, stage step and repeats, and expo, within contractual requirements. Developed large format banners, sponsorship packets, and merchandising flyers, delivering polished and modern designs that consistently exceeded client expectations. Established strategic marketing partnerships with Gatorade, Muscle Milk, and Avia to drive revenue growth.

Creative Director

Inspired CommunicationJan 2000 - Jan 2011 • 11 yrs 1 moOversaw startup operations and management of design studio, creating marketing materials for high-profile clients, including the White House, Department of Education, and Kingdom of Saudi Arabia. Managed project planning and budgets up to $500K while leading creative and design specialists to achieve project deliverables within established timeframes and milestones. Directed daily operations and print production, leading to profitability in the first year. Expanded services to include marketing campaigns, identity design, and brand development. Created event sponsorship and exhibit design for Revolution 3, promoting growth from single triathlon to multiple events within the U.S. and Costa Rica. Designed and managed implementation of the White House Reentry into UNESCO partnership brochure, receiving special recognition from First Lady Laura Bush. Developed event graphics and trade show design projects for the Dept. of Education “Children in the Crossfire” campaign and the Office of Economic Adjustment to drive awareness and engagement. Identified and sourced vendors for major industry conferences and events. Designed and conducted public service campaigns, including an effort to improve the relationship between the United States and Saudi Arabia by placing ads in the New York Times, Washington Post, and Time Magazine. Produced conference collateral for government clients, such as U.S. Secretary of Labor Elaine Chao’s, “Children in the Crossfire” campaign to rehabilitate child soldiers. Supervised print production of 10,000 hardbound books, gathering printer quotes, preparing specifications, and coordinating the delivery process.

Art Director

WHITE64 StudiosJan 1995 - Jan 2000 • 5 yrs 1 moManaged full-service advertising projects for Marriott, United States Postal Service, Exxon Mobil, and Electronic Data Systems (EDS). Designed winning logo for Amtrak Pacific Surfliner brand, increasing ridership by 15% through strategic rebranding campaign.

Education

The Art Institutes

Bachelor's degree, Design and Visual Communications, General1991 - 1994

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