Top Talent like Shruti are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shruti Potdar

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
CRM & Loyalty Director | Customer Retention Expert
With a Bachelor of Science in Individualized Studies from the University of Connecticut, I have cultivated a robust career in customer relationship management and marketing strategy. Currently, I serve as the Director of CRM & Loyalty at Ideal Image, where I lead initiatives to enhance customer experience and drive loyalty. My efforts have significantly boosted cross-shopping and sales through personalized strategies. Previously, as the Global Customer Engagement & Strategy Manager at Coach, I retained over 100K customers and improved in-store usage by leveraging customer feedback. At American Express, I spearheaded marketing campaigns that increased customer engagement and generated millions of impressions. My career began at Citi, where I gained foundational experience as a Sales and Operations Analyst. My expertise lies in developing data-driven strategies that enhance customer retention and drive business growth.

Work History

I

Director of CRM & Loyalty

Ideal ImageLead CRM strategy for existing customer portfolio and drive loyalty & retention. Launched 30+ initiatives to enhance customer experience via innovative acquisition, retention, LTV, frequency, and reactivation strategies across all channels and segments. Boosted cross-shopping year over year, achieving high sales by implementing systemic personalized contact strategy for members. Drove an increase in sales and customer lifetime value by constructing a personalized outreach plan for VIP customers. Improved loyalty and retention for a premium customer profile through CRM strategy.
C

Global Customer Engagement & Strategy, Manager

CoachJan 2019 - Jul 2022 • 3 yrs 7 mosGenerated high sales, retaining over 100K customers through analysis of qualitative and quantitative feedback to improve the Coach Insider Membership program. Achieved an increase in in-store usage through customer experience evaluations using KPIs like NPS, Overall Satisfaction, and Store Experience Drivers. Orchestrated Coach's Global Customer Feedback program across 400+ stores and 10+ digital sites, utilizing insights to improve experience, increase sales, and strengthen retention.
A

Marketing Consultant - Global Merchant Services

American ExpressAug 2015 - Oct 2018 • 3 yrs 3 mosLed an increase in spend and generated 9M+ impressions via design and full cycle execution of 15+ digital and traditional marketing campaigns. Grew customer rate 150% collaborating with large tech accounts to develop and launch omnichannel marketing programs. Generated over 6M organic searches by potential customers partnering with digital teams to improve the Shop Small Map experience and linking card members. Utilized card member insights and data to produce post-campaign recommendations, forecasts, and performance analyses for internal stakeholders and merchant partners.
C

Analyst Program

CitiJun 2012 - Aug 2015 • 3 yrs 3 mosSales Analyst at Citi Treasury and Trade Solutions and Operations Analyst at Citi Private Bank.

Education

U

University of Connecticut

Bachelor of Science, Individualized

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
CRM & Loyalty Director | Customer Retention Expert
With a Bachelor of Science in Individualized Studies from the University of Connecticut, I have cultivated a robust career in customer relationship management and marketing strategy. Currently, I serve as the Director of CRM & Loyalty at Ideal Image, where I lead initiatives to enhance customer experience and drive loyalty. My efforts have significantly boosted cross-shopping and sales through personalized strategies. Previously, as the Global Customer Engagement & Strategy Manager at Coach, I retained over 100K customers and improved in-store usage by leveraging customer feedback. At American Express, I spearheaded marketing campaigns that increased customer engagement and generated millions of impressions. My career began at Citi, where I gained foundational experience as a Sales and Operations Analyst. My expertise lies in developing data-driven strategies that enhance customer retention and drive business growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shruti are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shruti Potdar

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

I

Director of CRM & Loyalty

Ideal ImageLead CRM strategy for existing customer portfolio and drive loyalty & retention. Launched 30+ initiatives to enhance customer experience via innovative acquisition, retention, LTV, frequency, and reactivation strategies across all channels and segments. Boosted cross-shopping year over year, achieving high sales by implementing systemic personalized contact strategy for members. Drove an increase in sales and customer lifetime value by constructing a personalized outreach plan for VIP customers. Improved loyalty and retention for a premium customer profile through CRM strategy.
C

Global Customer Engagement & Strategy, Manager

CoachJan 2019 - Jul 2022 • 3 yrs 7 mosGenerated high sales, retaining over 100K customers through analysis of qualitative and quantitative feedback to improve the Coach Insider Membership program. Achieved an increase in in-store usage through customer experience evaluations using KPIs like NPS, Overall Satisfaction, and Store Experience Drivers. Orchestrated Coach's Global Customer Feedback program across 400+ stores and 10+ digital sites, utilizing insights to improve experience, increase sales, and strengthen retention.
A

Marketing Consultant - Global Merchant Services

American ExpressAug 2015 - Oct 2018 • 3 yrs 3 mosLed an increase in spend and generated 9M+ impressions via design and full cycle execution of 15+ digital and traditional marketing campaigns. Grew customer rate 150% collaborating with large tech accounts to develop and launch omnichannel marketing programs. Generated over 6M organic searches by potential customers partnering with digital teams to improve the Shop Small Map experience and linking card members. Utilized card member insights and data to produce post-campaign recommendations, forecasts, and performance analyses for internal stakeholders and merchant partners.
C

Analyst Program

CitiJun 2012 - Aug 2015 • 3 yrs 3 mosSales Analyst at Citi Treasury and Trade Solutions and Operations Analyst at Citi Private Bank.

Education

U

University of Connecticut

Bachelor of Science, Individualized

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.