Sidharth Rajah

Design Systems

UX Strategy

User Personas

User Interface Design

User Flows

Product Strategy

Figma

Design

UI/UX Design

Product Design

Available for hire fromNegotiable

Contracts

Senior Product Designer specializing in Design Systems at Target

www.sidharthrajah.com. Experienced in designing user experiences and product designs across various industries, including technology, law, and creative design. Specializes in user experience, prototyping, and design systems.

Projects

Manuscript Overview & Gap Analysis

PageMajik is a content service and experience platform built for the publishing industry. Artificial Intelligence enabled modules within PageMajik addresses the growing need of publishers to enrich, discover and manage content. This case study looks into how the pagemajik R&D team and I conceptualized and designed a manuscript overview system, integrated Gap analysis into that system and improved the decision making process for our clients.See More

Work History

Senior Product Designer

TargetDesign Systems @ Target

Designer 2

MicrosoftJan 2022 - Jul 2024 • 2 yrs 7 mos

UX Mentor

Designlab (trydesignlab.com)Feb 2020 - Jul 2023 • 3 yrs 6 mos

Chief Design Officer

Resolve Disputes OnlineFeb 2019 - Aug 2019 • 7 mos

Principal UX Designer

PageMajikFeb 2018 - Feb 2019 • 1 yr 1 moI am currently designing the User Experience for the Pagemajik Publishing Enterprise Solution. User Experience Design Product Design Customer Experience Design User Interface Prototyping (Using Invision Studio) Documentation

User Experience Designer

Lollypop UI/UX StudioAug 2017 - Jan 2018 • 6 mosUX Design

User Experience Designer

Clockwork Pixels IndiaNov 2016 - Jul 2017 • 9 mosWorked closely with the team to create the UPI based e-transfer mobile application Wire pay.

Freelance Designer

Freelance UX DesignerJan 2008 - Nov 2016 • 8 yrs 11 mosWorked on a number of projects. Most Notable: Door Sabha Nigam Ltd. - Worked on the Enterprise Conferencing system by DSNL called Qumulus10 - www.dsnl.co.in Kaspros - Product & user experience design for Kaspros product 75Health - Check it out at www.75health.com Nani Palkhivala Arbitration Center - Design & Development of the NPAC wordpress Content Management System Do check out my portfolio at www.dribbble.com/chemicalinck

Education

Master of Arts in Interaction Design SUPSI

Master of Interaction Design, Industrial and Product Design2019 - 2020

Media Design School

Graduate Diploma in Creative Technology, Creative Technology2013 - 2014

Dr. Ambedkar Law University School Of Excellence In Law

B.A. B.L. (Hons), Law2008 - 2013

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