Sierra Schneider

Brand Strategy

Marketing Strategy

Content Strategy

Content Creation

Available for hire fromNegotiable

Contracts

Experienced Digital Marketing, Communications, and Content Strategist

Hi there! I'm Sierra, an experienced Digital Marketing, Communications, and Content Strategist who thrives on creating impactful, authentic digital experiences. With a background in crafting tailored strategies that drive growth, I combine creativity with data-driven insights to elevate brands and connect them with their audiences in meaningful ways. Whether you need engaging content that tells your brand story, innovative campaigns that spark interest, or comprehensive digital marketing strategies that drive measurable results - I’ve got you covered. My approach is always collaborative, ensuring that your vision is at the heart of every project while optimizing for success. I specialize in: Digital Marketing Strategy: Developing clear, actionable plans that resonate with your audience and deliver tangible results. Content Creation & Strategy: Crafting compelling content that not only engages but builds trust and drives conversions, ensuring every message aligns with your brand’s voice and mission. Web Design & Content: Creating aesthetically pleasing, user-centric designs paired with optimized content that enhances the overall user experience, driving engagement and conversions across all digital touchpoints. Analytics & Reporting: Measuring what matters most and refining strategies based on actionable insights, to continuously improve and optimize your digital marketing efforts. Let’s work together to bring your brand’s digital presence to life and reach new heights!

Projects

Web Design and Content Creation

Project: Complete Website Creation on WordPress CMS with Custom Content For this project, I was tasked with building a fully functional, custom-designed website for a startup business looking to establish a strong online presence. From start to finish, I developed a unique and user-friendly site that perfectly captured the client’s brand voice and business goals. Scope of Work: Custom WordPress Development: I designed and developed the website from the ground up using WordPress, selecting the ideal theme and customizing it to reflect the client’s branding and vision. Content Creation: Crafted all content for the site, including homepage copy, service descriptions, and blog posts. I ensured that the messaging was clear, engaging, and aligned with the client’s target audience. SEO Optimization: I optimized all on-page elements, including titles, meta descriptions, images, and internal linking, to ensure maximum visibility in search engines. Mobile Optimization: The site was fully responsive and optimized for a seamless experience across all devices. User Experience (UX): Focused on intuitive navigation, fast loading times, and clear calls to action to ensure visitors could easily access key information and take desired actions. Outcome: The website has not only given the client a professional and polished online presence but has also contributed to a measurable increase in site traffic and customer inquiries. See More

Blog Content Creation - Search Optimized

For this project, I worked to create high-quality, SEO-optimized blog content to drive traffic and engage their audience. The goal was to create well-researched, compelling blog posts that not only informed and entertained but also ranked well on search engines. Key Deliverables: Content Creation: I researched and wrote multiple blog posts tailored to the client’s target audience and industry. Each post was designed to be informative, engaging, and aligned with the client’s brand voice. SEO Optimization: Every piece of content was optimized with targeted keywords, ensuring proper use of meta descriptions, header tags, alt text for images, and internal/external links. I made sure that SEO best practices were followed to improve organic search rankings. Publishing & Formatting: After writing, I published the posts on the client’s WordPress website, formatting them for maximum readability and user experience. I ensured that the posts were visually appealing, easy to navigate, and mobile-friendly. Performance Tracking: I set up tracking tools to monitor how the content was performing in terms of traffic and engagement, ensuring that future content could be optimized based on these insights. Outcome: The blog posts helped the client establish authority in their field and resulted in an increase in both website traffic and reader engagement. The SEO optimization led to improved search engine rankings, driving more organic traffic over time.See More

Case Analysis & Proposal for Apple

For this project, I had the opportunity to conduct a comprehensive case analysis for Apple, focusing on key business challenges and opportunities within their current market strategy and standstill in innovation. The goal was to identify areas for growth, optimize existing processes, and propose actionable recommendations to enhance Apple’s competitive edge. * Please note this was a capstone project, not a project proposed to the brand Key Steps Involved: Market Research & Data Review: I began by conducting an in-depth analysis of Apple’s market position, examining current trends, consumer behavior, and competitive dynamics Identifying Key Issues: Through careful analysis, I pinpointed critical business challenges Apple was facing, including potential gaps in their customer engagement strategies and opportunities for expanding into new markets. Strategic Proposal Development: Based on the findings, I developed a strategic proposal that included actionable recommendations aimed at improving Apple’s market positioning. This proposal covered areas such as product innovation, targeted marketing strategies, and implementing Artificial Intelligence. Presentation of Findings: I delivered a clear, well-structured report and that outlined the case analysis, proposed solutions, and the potential impact on Apple’s long-term growth and brand value. Outcome: The case analysis provided valuable insights and strategic recommendations that Apple could leverage to improve their market strategy and sustain their industry leadership. My work on this project demonstrated my ability to think critically, analyze complex data, and present strategic proposals tailored to a high-profile company.See More

Sample Website Homepage

This sample project involves designing a comprehensive and intuitive site design for a web portfolio. The site serves as a visual representation of the website’s structure, outlining the hierarchy of pages and the relationships between them. It helps to organize content efficiently, ensuring a smooth user experience and easy navigation. Objectives: - To create a clear, logical structure for a personal portfolio website. - To ensure that the user can easily find and access key sections, such as About Me, Services, and Projects - To consider mobile responsiveness and accessibility in the layout. Outcome: The final site map provides a clear visual structure for the portfolio website, offering both functionality and ease of navigation. It serves as the foundation for the next steps in the web design process, ensuring the website is intuitive and user-friendly.See More

Social Media Content Sample

Project Overview: During my time in school, I had the opportunity to collaborate with Motili, a company specializing inHVAC. As part of the project, I was tasked with creating social media ad creatives aimed at increasing brand visibility, engagement, and conversions. The goal was to develop compelling, on-brand visuals and copy that would resonate with the target audience across various platforms. Objectives: - To design eye-catching and engaging social media ad creatives that align with the brand’s identity. - To craft messaging that resonates with the target audience, driving both engagement and action. - To experiment with different ad formats (carousel, video, static posts) to maximize reach and performance.See More

Digital Connect Sheet

Project Overview: For this project, I designed a branded sheet featuring QR codes that link directly to my social media profiles and website. The goal was to provide an easy, accessible way for people to connect with the brand digitally. By scanning the QR codes, users could instantly access the clients LinkedIn and website, creating a seamless connection between digital presence and personal brand. These types of branded initiatives are great for trade shows, front desks, etc. These can also be used to help generate positive Google Reviews for your business. Objective: - To create a branded, professional tool that promotes easy access to digital platforms. - To increase engagement and visibility across digital channels by making it simple for others to connect. Outcome: The QR Code Sheet effectively streamlined access to my social media profiles, helping to enhance my online presence and make networking more efficienSee More

Instagram Content Calendar Sample

This weekly content calendar is designed to engage followers, promote the restaurant’s offerings, and build brand awareness through a variety of Instagram posts, stories, and Reels. It includes a balance of engaging, visually appealing content to showcase the restaurant’s dishes, specials, and unique atmosphere, all while inviting interaction from the audience.See More

Sample Instagram Post - Floral Shop

A beautiful photo paired with a captivating caption can have a big impact on generating data-driven results Here's how: - Increased Engagement - Hashtag Usage helps get the post in front of the target audience for your niche - Potential for usage generated content (shares from your followers = increased visibility!) See More

Work History

Marketing Communications Strategist

HealthSpaces

Events and Marketing Intern

Denver Public Schools FoundationSep 2021 - Nov 2022 • 1 yr 3 mos

Education

Metropolitan State University of Denver

Bachelor's degree, Marketing2020 - 2024

Metropolitan State University of Denver

Digital Marketing Certificate, Digital MarketingAug 2020 - May 2024

Hootsuite

Social Media Marketing Certification, MarketingNov 2023

Google

Google Analytics Indivudual Qualification, Data and AnalyticsMay 2024

Google

Google Ads Search Certification, Marketing and Advertising May 2024

HubSpot

SEO Certification, Search Engine Optimization MarketingJan 2025

HubSpot

Content Marketing Certification , MarketingMay 2024

HubSpot

Email Marketing Certification, MarketingMay 2024

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