Top Talent like Sof are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sof Ivanko

Content Marketing Manager
Community Manager
Creative & Brand Strategist
Harrisburg, PA, US
Email Marketing
Social Media
Reels
Instagram Ads
Video Editing
Copywriting
Instagram
TikTok
Digital Marketing
Social Media Marketing
Social Media Management
Marketing
Marketing Analytics
Market Research
Available for hire fromNegotiable
Contracts
Former D1 Athlete | Content Writer & Marketer | Social Media Manager | Brand Strategy | Personal Branding | UGC Content Creator
Hi, my name is Sofia Ivanko, a former D1 runner, and current social media strategist, market researcher, branding expert, and designer who blends creativity with strategy and business. My approach balances innovative storytelling with a focus on community building and conversion metrics, ensuring every campaign not only looks good but drives long lasting results. I think strategically across platforms, tailoring content to each channel while maintaining brand consistency. Collaboration and communication is at the core of my work. I believe creativity should be strategic when it comes to growing a business this is why I use analytics and performance insights to refine strategies, get feedback, and adapt quickly to trends and the market without losing sight of the brand’s indentity and voice.

Projects

a.withyou

a.withyou is a small business based in South Korea born and managed single handedly by a stay-home mother who had the delightful vision of cooking tasty and healthy food from fresh ingredients for people. The brand’s name is an acronym for atoning with you as it was born during the pandemic, thus Kim seemed to comfort those going through difficult times with home made food. See More

Work History

S

Freelance Writer & Content Strategist (Fitness, Wellness, Health)

Self-employedAs a freelance content creator and strategist, I help brands, coaches, and founders in the health and wellness space tell better stories and build trust with their audience. I specialize in translating complex fitness, health, and performance concepts into clear, engaging, and credible content—whether it's for social media, blog posts, newsletters, or brand campaigns. My work blends editorial skill, social media fluency, and real-world coaching experience. I don’t just write—I understand the audience, the science, and the strategy. Key Services: - Ghostwriting for founders, coaches, and CEOs - Social content strategy & repurposing systems - Brand storytelling (short-form, email, carousel, long-form blog) - Lead magnet & digital product copywriting - Thought leadership positioning for fitness & wellness professionals
S

Performance Coach & Creator | Founder of Sof Ivanko

Self-employedI help ambitious individuals in their 20s build high-performing, purpose-driven lives through a unique blend of science-backed fitness, financial education, and holistic wellness. My role spans: • Performance Coaching: Designing customized training, nutrition, and recovery strategies grounded in sports science and real-world experience as a D1 and elite-level athlete. • Content Creation: Producing educational, inspirational, and relatable content across TikTok, Instagram, YouTube, and LinkedIn to demystify topics like strength training, personal finance, mindset, and self-development. • Digital Product Development: Creating tools like planners, budgeting templates, and guides that help people organize their routines, fuel their goals, and feel empowered by structure. • Brand Partnerships: Collaborating with wellness, fitness, and lifestyle brands to create authentic, story-driven campaigns that connect with a values-aligned audience. My mission is simple: Empower individuals to build strength, freedom, and self-trust—on their own terms.
S

Researcher

Self EmployedConducted research examining the dose response relationship between physical activity and mental health among college students. Analyzed data through IBM SPSS. Presented the research at the ACSM Midwest Conference and the EMU Symposium. Written the manuscript of the paper for publication.
E

Graduate Assistant

Eastern Michigan UniversityAug 2024 - Apr 2025 • 9 mos
S

Assistant Swim Coach

Saline Swim TeamSep 2024 - Mar 2025 • 7 mos
R

Dietetic Intern

REBECCA LEE MCCONVILLEJan 2024 - Sep 2024 • 9 mos
E

Personal Trainer

EMU REC/IMAug 2021 - Sep 2024 • 3 yrs 2 mosCoach individuals while providing a safe environment. Design appropriate exercise protocols for a diverse population. Responsible for scheduling sessions and maintaining a consistent cancellation policy. Responsible for managing client folder, including all associated paperwork. Responsible for keeping track of client’s sessions on pay sheets.
E

Building Supervisor

EMU REC/IMDec 2022 - Dec 2023 • 1 yr 1 moEnforce departmental policies and procedures. Managing a 188,000 sq. ft. facility. Oversee 10-15 staff to ensure the safety and efficiency of all program participants and facilities. Ensure the smooth operation of daily customer service by being proactive in solving conflict and problems. Training employees on various things such as Emergency Action Procedures.
E

Pool assistant

EMU REC/IMJan 2022 - Dec 2023 • 2 yrsHelp aquatics coordinator with the management of Olympic size pool. Manage and create pool staff schedule. Manage swim team billing.
E

Lifeguard

EMU REC/IMMay 2021 - Dec 2023 • 2 yrs 8 mosBe responsible for the safety of the patrons in both the Jones and Club pools by enforcing Rec/IM policy for all patrons that enter the pools.

Education

E

Eastern Michigan University

Master of Science - MS, Exercise Physiology2024 - 2025
E

Eastern Michigan University

Bachelor of Applied Science - BASc, Exercise Science with minor in human nutrition2021 - 2024
U

Universidad de 'San Andrés'​

Design, Design and Visual Communications, General2018 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Former D1 Athlete | Content Writer & Marketer | Social Media Manager | Brand Strategy | Personal Branding | UGC Content Creator
Hi, my name is Sofia Ivanko, a former D1 runner, and current social media strategist, market researcher, branding expert, and designer who blends creativity with strategy and business. My approach balances innovative storytelling with a focus on community building and conversion metrics, ensuring every campaign not only looks good but drives long lasting results. I think strategically across platforms, tailoring content to each channel while maintaining brand consistency. Collaboration and communication is at the core of my work. I believe creativity should be strategic when it comes to growing a business this is why I use analytics and performance insights to refine strategies, get feedback, and adapt quickly to trends and the market without losing sight of the brand’s indentity and voice.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Sof are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Sof Ivanko

Content Marketing Manager
Community Manager
Creative & Brand Strategist
Harrisburg, PA, US
Email Marketing
Social Media
Reels
Instagram Ads
Video Editing
Copywriting
Instagram
TikTok
Digital Marketing
Social Media Marketing
Social Media Management
Marketing
Marketing Analytics
Market Research
Available for hire fromNegotiable
Contracts

Projects

a.withyou

a.withyou is a small business based in South Korea born and managed single handedly by a stay-home mother who had the delightful vision of cooking tasty and healthy food from fresh ingredients for people. The brand’s name is an acronym for atoning with you as it was born during the pandemic, thus Kim seemed to comfort those going through difficult times with home made food.

Work History

S

Freelance Writer & Content Strategist (Fitness, Wellness, Health)

Self-employedAs a freelance content creator and strategist, I help brands, coaches, and founders in the health and wellness space tell better stories and build trust with their audience. I specialize in translating complex fitness, health, and performance concepts into clear, engaging, and credible content—whether it's for social media, blog posts, newsletters, or brand campaigns. My work blends editorial skill, social media fluency, and real-world coaching experience. I don’t just write—I understand the audience, the science, and the strategy. Key Services: - Ghostwriting for founders, coaches, and CEOs - Social content strategy & repurposing systems - Brand storytelling (short-form, email, carousel, long-form blog) - Lead magnet & digital product copywriting - Thought leadership positioning for fitness & wellness professionals
S

Performance Coach & Creator | Founder of Sof Ivanko

Self-employedI help ambitious individuals in their 20s build high-performing, purpose-driven lives through a unique blend of science-backed fitness, financial education, and holistic wellness. My role spans: • Performance Coaching: Designing customized training, nutrition, and recovery strategies grounded in sports science and real-world experience as a D1 and elite-level athlete. • Content Creation: Producing educational, inspirational, and relatable content across TikTok, Instagram, YouTube, and LinkedIn to demystify topics like strength training, personal finance, mindset, and self-development. • Digital Product Development: Creating tools like planners, budgeting templates, and guides that help people organize their routines, fuel their goals, and feel empowered by structure. • Brand Partnerships: Collaborating with wellness, fitness, and lifestyle brands to create authentic, story-driven campaigns that connect with a values-aligned audience. My mission is simple: Empower individuals to build strength, freedom, and self-trust—on their own terms.
S

Researcher

Self EmployedConducted research examining the dose response relationship between physical activity and mental health among college students. Analyzed data through IBM SPSS. Presented the research at the ACSM Midwest Conference and the EMU Symposium. Written the manuscript of the paper for publication.
E

Graduate Assistant

Eastern Michigan UniversityAug 2024 - Apr 2025 • 9 mos
S

Assistant Swim Coach

Saline Swim TeamSep 2024 - Mar 2025 • 7 mos
R

Dietetic Intern

REBECCA LEE MCCONVILLEJan 2024 - Sep 2024 • 9 mos
E

Personal Trainer

EMU REC/IMAug 2021 - Sep 2024 • 3 yrs 2 mosCoach individuals while providing a safe environment. Design appropriate exercise protocols for a diverse population. Responsible for scheduling sessions and maintaining a consistent cancellation policy. Responsible for managing client folder, including all associated paperwork. Responsible for keeping track of client’s sessions on pay sheets.
E

Building Supervisor

EMU REC/IMDec 2022 - Dec 2023 • 1 yr 1 moEnforce departmental policies and procedures. Managing a 188,000 sq. ft. facility. Oversee 10-15 staff to ensure the safety and efficiency of all program participants and facilities. Ensure the smooth operation of daily customer service by being proactive in solving conflict and problems. Training employees on various things such as Emergency Action Procedures.
E

Pool assistant

EMU REC/IMJan 2022 - Dec 2023 • 2 yrsHelp aquatics coordinator with the management of Olympic size pool. Manage and create pool staff schedule. Manage swim team billing.
E

Lifeguard

EMU REC/IMMay 2021 - Dec 2023 • 2 yrs 8 mosBe responsible for the safety of the patrons in both the Jones and Club pools by enforcing Rec/IM policy for all patrons that enter the pools.

Education

E

Eastern Michigan University

Master of Science - MS, Exercise Physiology2024 - 2025
E

Eastern Michigan University

Bachelor of Applied Science - BASc, Exercise Science with minor in human nutrition2021 - 2024
U

Universidad de 'San Andrés'​

Design, Design and Visual Communications, General2018 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.