Sonny Lettig

I design intuitive, user-centered digital experiences that drive engagement and brand growth. Available for hire at $50/hr, I craft seamless UX/UI and web solutions for startups and businesses. As a UX/UI designer, I’m passionate about creating engaging, user-centered digital experiences that solve real-world challenges and align with business objectives. My expertise in UX research, accessibility, and prototyping enables me to design intuitive solutions that effectively enhance usability and drive conversions. Proficient in Figma, Webflow, and Adobe Creative Suite, I specialize in building responsive, accessible designs that resonate with diverse audiences. My background in teaching, coaching, and DJing has sharpened my ability to understand user behavior, ensuring every design decision is rooted in empathy, creativity, and strategic problem-solving. I thrive in collaborative environments, working alongside teams and stakeholders to create meaningful, high-impact digital experiences. Let’s connect and explore how I can bring value and innovation to your team or project!

Projects

DrimTel: Transforming Frustration into Trust

Role: UX Designer Tools: Figma, FigJam, Webflow, HubSpot DrimTel, an indie Australian telecom brand, donates 50% of its profits to Type 1 Diabetes research. However, mandatory identity verification laws created a frustrating bottleneck—customers faced unexpected SIM activation delays, leaving them uncertain and disconnected. As the UX Designer, I tackled this challenge by transforming the post-purchase waiting period into a trust-building experience. My approach focused on closing communication gaps, reinforcing DrimTel’s mission, and designing seamless, engaging touchpoints to keep users informed and reassured. Key Contributions: ✅ Conducted user research, competitive analysis, and usability testing to pinpoint customer pain points. ✅ Designed confirmation and status activation pages with clear progress updates, reducing confusion and support inquiries. ✅ Improved accessibility, adjusted copy tone, and implemented a binary status indicator to simplify tracking. ✅ Solved URL masking trust issues, ensuring users felt secure navigating activation updates. ✅ Partnered with engineers and stakeholders to align design with business and technical feasibility. Impact: 🚀 Reduced user frustration by providing proactive updates during the waiting period. 🔑 Strengthened brand trust with a transparent and engaging post-purchase experience. 💡 Set the foundation for scalable future enhancements, including mobile integrations and real-time notifications. This project highlights my ability to bridge user needs, business goals, and technical constraints—turning friction into opportunity through research-driven design.See More

Shepherd: Empowering Health Through Personalized Fitness and Nutrition

Shepherd is a holistic wellness platform that provides personalized fitness and nutrition coaching to help users achieve their health goals. Many individuals struggle with fragmented workout and nutrition apps, leading to a lack of consistency and motivation. Shepherd solves this by combining customized coaching, progress tracking, and accountability tools in a seamless digital experience. As the UX Designer and product Manager, I led the design and strategy for creating an intuitive, user-focused platform that enhances engagement, trust, and usability. Key Contributions: ✅ User Research & Competitive Analysis – Conducted interviews and surveys to identify user pain points, uncovering a demand for an all-in-one coaching solution. ✅ UX Strategy & Information Architecture – Designed a clear navigation flow and structured content to streamline user interactions. ✅ UI Design & Prototyping – Created high-fidelity prototypes in Figma, ensuring a modern, engaging, and accessible experience. ✅ Usability Testing & Iteration – Tested prototypes with users, refining designs to optimize engagement and usability. ✅ Brand Identity & Visual Design – Developed Shepherd’s logo and brand identity, creating a trustworthy, community-driven aesthetic. Impact: 🔥 Created a cohesive platform that integrates personalized coaching, fitness tracking, and community support. 🚀 Improved user engagement through a well-structured experience designed for motivation and accountability. 📈 Built a scalable UX/UI framework, positioning Shepherd for future feature expansion. This project highlights my expertise in UX strategy, research, and visual design, turning a fragmented health journey into a seamless digital experience.See More

Rocky Mountain Dental Group: Elevating Patient Experience Through Design

Role: Web Designer & Webflow Developer Services: Web Design, Webflow Development, Branding, Logo & Identity Design Rocky Mountain Dental Group needed a modern, user-friendly website that would streamline the patient experience and reinforce its trustworthy, professional brand identity. Their existing website lacked clarity, accessibility, and visual consistency, making it difficult for potential patients to navigate services and book appointments. As the Web Designer and webflow Developer, I led a complete digital transformation—from branding to web development—ensuring a seamless and conversion-driven experience. Key Contributions: ✅ Webflow Website Redesign – Built a responsive, SEO-optimized site with a focus on ease of navigation and appointment booking. ✅ Brand Identity & Logo Design – Crafted a clean, modern logo and visual identity that aligned with the practice’s mission and patient-first approach. ✅ Accessibility & UX Enhancements – Applied WCAG best practices for readability, contrast, and user-friendly navigation. ✅ Optimized for Local SEO – Structured content and metadata to increase search visibility and attract new patients. ✅ Conversion-Focused Layout – Simplified the online appointment process, reducing friction and improving user engagement. Impact: 🚀 Increased patient inquiries by improving site usability and search rankings. 🎯 Strengthened brand credibility with a polished, professional identity. 📈 Delivered a scalable Webflow solution, making future updates easy for the team. This project showcases my ability to blend UX, branding, and Webflow development to create a cohesive, high-impact digital experience.See More

Son5hine Music: Crafting a Bold Digital Presence for a DJ Brand

Role: Web Designer & Webflow Developer Services: Web Design, Webflow Development, Branding, Logo & Identity Design Son5hine Music needed a visually striking, high-energy digital presence that reflected its unique sound, brand identity, and live performance experience. The goal was to create a sleek, immersive website that not only showcased the artist’s work but also engaged fans and potential clients. As the Web Designer & Webflow Developer, I built a brand-driven, high-performance website that seamlessly combined aesthetic appeal, user experience, and functionality. Key Contributions: ✅ Webflow Website Design & Development – Designed and developed a responsive, visually engaging website optimized for performance and storytelling. ✅ Brand Identity & Logo Design – Crafted a bold, modern logo and brand aesthetic that embodies the Son5hine Music persona. ✅ Immersive User Experience – Developed interactive elements and a layout that captures the energy of live performances. ✅ SEO & Performance Optimization – Ensured fast load times, mobile responsiveness, and optimized metadata for search visibility. ✅ Streamlined Content Management – Built an easy-to-update CMS for adding new mixes, events, and content without needing extensive technical knowledge. Impact: 🎵 Established a strong, cohesive brand identity across digital platforms. 🌎 Created a professional, high-performance website that enhances fan engagement. 🚀 Designed a scalable Webflow solution for seamless content updates and future growth. This project demonstrates my ability to blend web design, branding, and Webflow development to craft visually dynamic, high-impact digital experiences.See More

Work History

UX/UI and Web Designer

Sonny Lettig DesignI help startups and small businesses craft intuitive, user-centered digital experiences that drive engagement, strengthen brand identity, and improve usability. • Design and develop responsive, SEO-optimized websites in Webflow and WordPress, ensuring accessibility and seamless user interactions. • Conduct user research, usability testing, and competitive analysis to inform design decisions and align solutions with business and user needs. • Create high-fidelity prototypes and wireframes in Figma, translating complex ideas into visually compelling, functional designs. • Bridge user needs and business goals, designing experiences that convert users into customers. • Ensure inclusive, accessible experiences by applying WCAG standards and usability best practices.

Marketing Manager, Web Designer, Graphic Designer

Rocky Mountain Dental GroupLed the transformation of the clinic’s digital presence through user-focused design and strategic marketing initiatives. • Redesigned and managed the dental office website, enhancing navigation and usability to drive a significant increase in patient inquiries. • Conducted user research and performance analysis to identify pain points, driving design improvements that improved patient engagement. • Optimized online reputation management by crafting review strategies that built patient trust and boosted clinic visibility. • Designed and implemented cohesive digital and print campaigns, strengthening brand consistency and audience engagement. • Streamlined marketing workflows and cross-functional collaboration, improving team efficiency and project delivery timelines.

Brand Ambassador – 1st Phorm Legionnaire Program

1st Phorm InternationalAs a 1st Phorm Legionnaire, I empower individuals to prioritize health and wellness by sharing authentic experiences and fostering meaningful connections. This role combines my passion for fitness with my ability to engage and inspire diverse audiences. • Develop and share engaging content across social media platforms, aligning with 1st Phorm’s mission of promoting fitness, nutrition, and community. • Act as a trusted resource for health and wellness, offering personalized guidance and support to individuals pursuing their fitness goals. • Collaborate with a network of like-minded ambassadors to amplify the brand’s message and drive community engagement. • Build relationships with individuals and groups, fostering loyalty and a shared commitment to achieving personal wellness milestones.

Certified Personal Trainer

Private Fitness CoachAs a personal trainer, I designed tailored fitness programs that prioritize client needs and foster trust and engagement. • Delivered personalized training plans to help clients achieve their health and fitness goals. • Conducted one-on-one assessments to understand client challenges and motivations, creating data-informed strategies for progress. • Built strong relationships with clients through empathy and clear communication, ensuring satisfaction and retention.

Mobile Event DJ & MC

Son5hine MusicLeveraging creativity and audience insights, I designed and hosted memorable live events. • Crafted user-centered experiences informed by audience feedback and analytics during live-stream DJ events. • Designed promotional materials and campaigns, enhancing branding and engagement across platforms. • Collaborated with venues and event organizers to deliver seamless, engaging performances that exceeded expectations.

Education

Metropolitan State University of Denver

Bachelor of Science - BS, Marketing

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