Soumya Surabhi

Email Marketing Specialist • Growth Marketing Manager • Content Marketing Manager • Bengaluru, KA, IN

SaaS

Webflow

Wordpress

Google Analyics

Google Search Ads

SEO

HubSpot

Semrush

Search Engine Marketing

Content Strategy

Email Marketing

Lead Generation

Growth Marketing

Available for hire fromNegotiable

Contracts

Growth Marketing & Demand Generation Leader for B2B SaaS Startup | Led 0-1, 1-10 & 10-20 Mn$ journeys for B2B SaaS | GTM & Marketing Consultant

10 Years’ experience in diverse environments of B2B SaaS, AI, data integration tech, eCommerce fulfillment & shipping, early & growth stage start-ups, automotive in demand generation, paid marketing, product marketing, program management, GTM, revenue operations, chief of staff roles. My professional journey has been characterized by a passion for building and scaling marketing & GTM functions within innovative B2B SaaS startups.

Projects

GTM & Growth Marketing Consultant for a US Based AI Security Startup [Seed Funded]

Working as a marketing advisor for the last 8 months for an AI security startup & generated 180+ SQLs for an AI security startup in 4 months via account based marketing [Email+LinkedIn+Events] for US+Canada region. I set up their marketing tech stack, led foundation for demand generation, with a deal pipeline of 8 Mn$ in 6 months.See More

Work History

GTM & Marketing Consultant

Enkrypt AIPart-time EmployeeWorking as a marketing advisor for the last 8 months for an AI security startup & generated 180+ SQLs for an AI security startup in 4 months via account based marketing [Email+LinkedIn+Events] for US+Canada region. I set up their marketing tech stack, led foundation for demand generation, with a deal pipeline of 8 Mn$ in 6 months.

Director - Marketing & Growth

App0Full-time EmployeeAs the Head of Marketing/Demand Generation & the 3rd employee at App0 [conversational AI], I have honed my expertise in crafting and executing go-to-market strategies that drive substantial revenue growth for a startup at a pre-product market fit stage. Working in collaboration with founders, I've worked on GTM strategies, quarterly goals, orchestrated successful product marketing, event marketing and content marketing divisions while targeting C-level executives and leadership teams within the financial services, fintech, eCommerce, & insurance sectors in the US, thus, creating 8 Million $ ARR lead pipeline in 1 year.

Director - GTM & Marketing

WareIQFull-time EmployeeFeb 2022 - May 2023 • 1 yr 4 mosMy experience also extends to WareIQ (Y-Combinator backed SaaS startup), targeting mid-market and enterprise segments in the eCommerce, FMCG, and consumer retail industries in India, US, and the EMEA region. where I led the GTM function from inception, building a high-performing team that included product marketing managers, SEO analysts, lead generation specialists, content marketers, SDRs and more. I donned many hats in founder’s office as chief of staff working on data for investor decks, setting up GTM functions like sales ops & marketing ops

Program Manager - Founder's Office (Marketing)

Hevo DataFull-time EmployeeFeb 2021 - Feb 2022 • 1 yr 1 moMy tenure as program manager in founder’s office at Hevo Data, a Series B funded startup [targeting data engineering & analytics teams in the US, India & EMEA region], allowed me to work closely with founders on strategic initiatives and the establishment of organic growth and SEO teams of 30 comprising SEO analyst, content marketeers, content managers, graphic designers, partner managers. A 133% growth in leads from 600 in Mar'21 to 1400 in Oct'21 & >8X growth in organic traffic from 80k in March 2021 to 650k in Jan 2022 & 210 Mn $ ARR in lead pipeline put Hevo on the path to becoming one of the fastest growing Data Pipeline companies globally.

Education

Indian Institute of Foreign Trade, New Delhi

MBA, International Business & MarketingJul 2015 - Mar 2017

ESC Rennes School of Business, France

MBA (Student Exchange), International Business & MarketingJan 2016 - Apr 2016

National Institute of Technology Rourkela

Bachelors in Engineering, Materials Science & EngineeringAug 2008 - Apr 2012

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