Steff Malherbe

Copywriter

Bristol, England, GB

Instagram Ads

Facebook

Digital Advertising

Digital Marketing

Ghost Writing

Copy Editing

English Literature

Screenwriting

Script Editing

Canva

Newsletters

Brand Strategy

Brand Identity

Writing

Paid Ads

Article Writing

Script Writing

Podcast Writing

Emails

Editing

Proofreading

Interviewing

Available for hire fromNegotiable

Creative Marketer & Storyteller Amplifying Brands and Voices

Creative marketer and writer with a passion for storytelling, strategy, and building authentic brand identities. With experience across social media, paid ads, content creation, and editorial direction, I’ve helped brands connect with their audiences in meaningful ways. I’m also the co-founder of Low Altitude, a South African literary magazine spotlighting local creatives. Outside of work, you’ll find me walking with a film camera in hand, bingeing a new film or TV show, or deep in conversation over (decaf) coffee.

Projects

Newsletter Sign Up Meta Campaign

In January, I set up a Meta Ads campaign with the goal of driving newsletter sign-ups for our platform (Low ALtitude). The campaign was designed to target a specific audience aligned with our brand’s values and interests, using engaging visuals and clear calls to action. Through strategic audience targeting and ad optimisation, we were able to grow our subscriber base and build a stronger foundation for ongoing community engagement.See More

Social Media Management

I manage the social media presence for Low Altitude, a South African literary magazine that highlights local creatives. This includes planning and curating content, writing engaging captions, maintaining a consistent visual identity, and growing our online community. I use our platform to spotlight featured artists, share updates from the magazine, and create content that reflects our values and voice, helping to build a meaningful connection with our audience.See More

Work History

Paid Media Manager

Lead Wolf DigitalFull-time EmployeeAs a Paid Media Specialist at Lead Wolf Digital, I manage and optimise paid media campaigns across Google and Meta platforms. I collaborate closely with clients to understand their goals and develop tailored advertising strategies that drive results. My responsibilities include: - Developing and executing paid ad strategies for Google and Meta to meet client objectives. - Monitoring and optimising campaign performance, ensuring efficient budget allocation and maximised ROI. - Working directly with clients to align digital strategies with their business needs. - Assisting with WordPress website builds and managing ongoing site updates to enhance user experience and conversion tracking.

Co-Founder & Editor

Low Altitude MagazineFull-time Employee- Co-founded Low Altitude, an online South African literary magazine showcasing writers, photographers, artists, and creatives. - Oversee editorial direction, including writing, editing, and curating featured content. - Manage social media strategy and online presence to grow audience engagement. - Maintain and update the website, ensuring a seamless user experience. - Select and collaborate with featured creatives, fostering a platform for emerging and established talent.

Marketing Intern

Clemengold International InternJun 2022 - Dec 2022 • 7 mos- I completed a three month internship at ClemenGold where I worked in the marketing team - I focused on digital marketing, copy writing, blog writing, branding and campaign development

Account Manager

Story SAFull-time EmployeeJun 2021 - Jan 2022 • 8 mosI was the Social Media Account Manager for 7 clients which included the following: - Create monthly content calendars which include: post ideas, social media copy writing, artwork/imagery for multiple accounts - Manage weekly posting of all social media content for clients - Provide a monthly analysis report per account - Be the main point of contact for day-to-day edits, ideas and feedback for the various accounts - Stay up to date with the latest social media best practices and technologies - Writing blogs for various clients

Education

Stellenbosch University

Bachelors in Law and Arts, Law and EnglishJan 2017 - Dec 2021

Stellenbosch University

Honours in English Literature, English LiteratureJan 2023 - Dec 2023

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