Top talent is on Pangea
You are viewing Sunny's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Sunny Chen
Growth Marketing Manager • Email Marketing Specialist • Seattle, WA, US
Partnership Development
Strategy & Business Development
Digital Marketing
Paid Ads
Digital Advertising
Product Management
Marketing
Marketing & Product Freelancer, years of experience in ad/martech, digital media, civics, nonprofit and tech!
Product and marketing professional with 7+ years focused in digital media, ad/martech, SaaS, NGOs, and civic technology.
Projects
Work History
M
Manager, Marketing & Partnerships
My Code MediaAug 2021 - Jun 2022 • 11 mos• Launched four product verticals resulting in $5.8M ARR backed by 159 minority-owned publishers through GTM ownership • Drove narrative and content strategy on landing pages, and launched connected TV offering with scale across 66M devices • Published drip-email campaigns to 25,700 prospects, 28% CTR, +33% conversion, using Salesforce and Google Analytics • Elevated NPS from 65% to 90% by reducing customer friction through self-service marketing and product solutions demosC
Senior Manager, Digital Strategy
Code for AmericaJun 2022 - Apr 2023 • 11 mos• Fundraised $600K through community engagement: 12 seasonal paid campaigns with $20K budget, +16K followers across social platforms, earned 85M impressions, and achieved +131% lift in qualified leads with Salesforce demand-gen campaigns • Launched getctc.org/es with 3,600 applicants, +75% YoY growth, through user-generated videos, blog content, and paid ads • Raised $450,400 ticket sales for annual conference through $33,000 of national paid campaign management and optimization • Secured $12M in gov-tech contracts by delivering multi-product proposal backed by data visualizations and narrative-designM
Senior Product Marketing Manager
MissionWiredJun 2023 - Present • 1 yr 5 mos• Accelerated beta adoption for automated political and nonprofit marketing dashboard among Tier 1 customers and partners, renewed +100 annual contracts, and increased 2024 digital campaign and direct mail media buys by 140% YoY (forecasted) • Increased website revenue share by 20% using Figma to optimize product pages, interactive modules, and knowledgebase • Executed CRM migration in 2x completion rate leading to -66% operations expenses and +33% marketing budget surplusH
Associate Product Marketing Manager
HubSpotJul 2019 - Aug 2021 • 2 yrs 2 mos• Grew developer community membership +125% through architecting site navigation; and launching professional resource center, customer stories and user-generated content blog, profile badging and point system, and optimizing SSO onboarding • Facilitated market research on EMEA partnership expansion leading to 35% MoM revenue growth from refreshed brand positioning of localized sales enablement collateral for five regions: Benelux, DACH, Iberia, United Kingdom, and Ireland • Hosted six product demos at INBOUND conference with 63,000+ developers, customers, and partners in attendance through program management, visitor engagement, and event success measurement, generating 7,370 marketing qualified leads • Published 11 sales enablement and competitive reports for global sales team which brought $40M ARR for service products • Launched GTM roadmap for 40 developer marketplace apps with +2M installs by +88,000 enterprise and SMB customersEducation
CUNY Baruch College
Bachelor's Degree, BusinessSep 2013 - Dec 2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Marketing & Product Freelancer, years of experience in ad/martech, digital media, civics, nonprofit and tech!
Product and marketing professional with 7+ years focused in digital media, ad/martech, SaaS, NGOs, and civic technology.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Sunny's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Sunny Chen
Growth Marketing Manager • Email Marketing Specialist • Seattle, WA, US
Partnership Development
Strategy & Business Development
Digital Marketing
Paid Ads
Digital Advertising
Product Management
Marketing
Projects
Work History
M
Manager, Marketing & Partnerships
My Code MediaAug 2021 - Jun 2022 • 11 mos• Launched four product verticals resulting in $5.8M ARR backed by 159 minority-owned publishers through GTM ownership • Drove narrative and content strategy on landing pages, and launched connected TV offering with scale across 66M devices • Published drip-email campaigns to 25,700 prospects, 28% CTR, +33% conversion, using Salesforce and Google Analytics • Elevated NPS from 65% to 90% by reducing customer friction through self-service marketing and product solutions demosC
Senior Manager, Digital Strategy
Code for AmericaJun 2022 - Apr 2023 • 11 mos• Fundraised $600K through community engagement: 12 seasonal paid campaigns with $20K budget, +16K followers across social platforms, earned 85M impressions, and achieved +131% lift in qualified leads with Salesforce demand-gen campaigns • Launched getctc.org/es with 3,600 applicants, +75% YoY growth, through user-generated videos, blog content, and paid ads • Raised $450,400 ticket sales for annual conference through $33,000 of national paid campaign management and optimization • Secured $12M in gov-tech contracts by delivering multi-product proposal backed by data visualizations and narrative-designM
Senior Product Marketing Manager
MissionWiredJun 2023 - Present • 1 yr 5 mos• Accelerated beta adoption for automated political and nonprofit marketing dashboard among Tier 1 customers and partners, renewed +100 annual contracts, and increased 2024 digital campaign and direct mail media buys by 140% YoY (forecasted) • Increased website revenue share by 20% using Figma to optimize product pages, interactive modules, and knowledgebase • Executed CRM migration in 2x completion rate leading to -66% operations expenses and +33% marketing budget surplusH
Associate Product Marketing Manager
HubSpotJul 2019 - Aug 2021 • 2 yrs 2 mos• Grew developer community membership +125% through architecting site navigation; and launching professional resource center, customer stories and user-generated content blog, profile badging and point system, and optimizing SSO onboarding • Facilitated market research on EMEA partnership expansion leading to 35% MoM revenue growth from refreshed brand positioning of localized sales enablement collateral for five regions: Benelux, DACH, Iberia, United Kingdom, and Ireland • Hosted six product demos at INBOUND conference with 63,000+ developers, customers, and partners in attendance through program management, visitor engagement, and event success measurement, generating 7,370 marketing qualified leads • Published 11 sales enablement and competitive reports for global sales team which brought $40M ARR for service products • Launched GTM roadmap for 40 developer marketplace apps with +2M installs by +88,000 enterprise and SMB customersEducation
CUNY Baruch College
Bachelor's Degree, BusinessSep 2013 - Dec 2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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