Suyash Chaudhari

Advertising

Google Search Ads

LinkedIn Ads

On-site SEO

Digital Advertising

Digital Marketing

Google Ads

Google Analyics

Google Tag Manager

Available for hire fromNegotiable

Contracts

Data-driven growth marketer with a knack for user acquisition and retention.

A pi-shaped marketer expert in growth marketing and proficient in content marketing. Well-versed in all things paid media including digital media planning, e-commerce strategy and marketing measurement. A self-starter with a founder-mindset, ability to thrive & perform in an ambiguous setting, strong bias for action and deep analytical skills. Prepared to bring 6+ years of progressive experience and make something people want.

Work History

First Marketer

ClearFeedFull-time EmployeeResponsible for leading the initial marketing efforts and establishing the brand presence in the market. - Demand Generation: >$0.3 million in opportunity and ~53% in overall revenue through Paid efforts. - Led paid media - tracking campaigns, reporting, leads & conversions. - Built out a content team including both FTEs and freelancers. - Oversaw website development with a designer & a webflow expert. - Tracked engagement on GA4/Hotjar for landing page optimization. - Hands-on with Google ads, tag manager, analytics, looker studio, LinkedIn ads, Reddit ads, Webflow. - Oversaw product launches, PR, backlinking and content hiring. - Assisted in reviewing Content for quality and SEO.

Co-Founder

SalesJarvis.comFull-time EmployeeSep 2021 - Dec 2022 • 1 yr 4 mos- Led early stage market activities including founder-led 'Evangelist' sales, customer experimentation and product iteration. - Crafted Go-to-market strategy including reaching customers (marketing), closing (sales), and retaining & growing them (success). - Created a value-metric & customer-cohort driven pricing plan that scales with the customer and maximizes revenue potential. - Developed an Impact & Complexity based framework to be used by the product team for tasks & product features prioritization.

Account Manager

MightyHiveFull-time EmployeeJan 2021 - Jul 2021 • 7 mos- Managed planning, execution and performance of e-commerce, social, search, display, video, & mobile advertising campaigns. - Worked as the key player in kick-off meetings, ad serving, campaign planning & optimisation, and quarterly business planning. - Developed relationships with client-side stakeholders in order to ascertain business needs & craft the best strategic approach. - Advised clients on industry best practices & trends, performance benchmarks, the competitive landscape, & how it impacts them. - Aligned client's needs with company solutions to help them achieve their goals & uncover opportunities to drive long-term value.

Business Manager

GroupMFull-time EmployeeMay 2020 - Dec 2020 • 8 mos- Specialised in Programmatic Media Buying delivering Display, YouTube, OTT, Amazon campaigns for FMCG & Telecom clients. - Developed analytics dashboards to inform optimization & compare campaign performance (CPC, CTR, RoAS) with benchmarks. - Crafted lists of negative keywords to ensure the right ASIN shows up for the right search term increasing efficiency and RoAS.

Leadership Trainee

GroupMFull-time EmployeeMay 2019 - Apr 2020 • 1 yr- Planned, Executed, Optimized & Delivered KPIs for Programmatic campaigns across Hong Kong, Taiwan & India. - Established processes for Monitoring & Optimization by institutionalizing metrics correlated with Business KPIs. - Handled quarterly budgets of more than INR 3 crores and delivered KPIs with a 0% error rate across campaigns. - Trained in developing Integrated Media Strategy from Business Objective to Market Prioritization to Media Mix. - Developed thorough understanding and hands-on experience of bidding strategies, DSPs, RTB, Ad Exchanges. - Declared winner among 76 practitioners across GroupM APAC for an online Programmatic Quiz by Xaxis Singapore.

Summer Intern

GroupMInternApr 2018 - May 2018 • 2 mosProject: Audience Segmentation for Programmatic Targeting - Developed understanding of traditional Target Group definitions for the assigned brands: Pizza Hut & KFC (Kentucky Fried Chicken). - Identified audience segments and extracted data (psychographic & demographic) from company's assigned market research tools. - Developed coherent definitions for each of the audience segments by correlating information extracted from the tools. - Determined opportunities to target and communicate with these audience segments in a personalized manner across channels.

Customer Success Manager

Amura Marketing TechnologiesFull-time EmployeeJan 2017 - Jun 2017 • 6 mosLed process improvement & problem-solving efforts to create standard procedures and escalation policy for customer success. Capitalized on customer up-sell opportunities resulting in 30% increased leads and 10% increased bookings for our customers. Collaborated with the development team to setup Lead Scoring and Lead Nurturing algorithms to assist in qualifying leads.

Associate Software Engineer

CakeSoft Technologies Private LimitedFull-time EmployeeJul 2016 - Dec 2016 • 6 mosHandled various technical aspects like coding of modules of the App following the given design specifications. Gained significant technical knowledge of Android Application Development and Product life cycle.

Project Intern

eQ TechnologicInternAug 2015 - Jun 2016 • 11 mosResponsible for assisting in a project related to audience segmentation and targeting, gaining hands-on experience in market research and data analysis.

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA, Business Administration and Management, General2017 - 2019

Pune Institute of Computer Technology

Bachelor of Engineering - BE, Computer Science2012 - 2016

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!