Tammy Delgado

Growth Marketing Manager • New York, NY, US

Affiliate Marketing

Microsoft Excel

Google Search Ads

Shopify

Google Analyics

Snapchat

Pinterest Ads

TikTok

Facebook Ads

Available for hire fromNegotiable

Contracts

Data-driven growth marketer with a knack for user acquisition and scaling brands at efficiency

Experienced marketer with a passion for creating optimized paid media campaigns that drive results. I've helped brands across various industries achieve their marketing goals.

Work History

Growth Manager

Care/ofDesign and implement marketing campaigns using paid channels with a focus on driving sustainable growth and acquisition in a data-driven and efficient manner Own day-to-day platform management and strategies across paid social, influencer marketing, and affiliate Share regular reports to communicate tests, learnings, and results with the rest of the team and company, including action items, budgeting, forecasting, and recommended optimizations Work closely with the Brand and Creative teams on all acquisition paid channel-specific content, providing feedback and direction to make the most effective creative Drive 45-55% of new customer acquisitions in a given day across owned channels

Senior Paid Media Manager

WpromoteFeb 2020 - Feb 2021 • 1 yr 1 moDeveloped and oversaw digital strategy across paid social and paid search channels for high growth DTC and retail clients such as SoulCycle, Hint Water, and Rumble Boxing Launched and managed direct response campaigns with over a $1M/month budgets in order to increase brand awareness and revenue while hitting client KPI goals Worked with clients to create a paid media strategy that integrated email, offline campaigns, SEO, and affiliate marketing while utilizing research on top influencers, competitors, and trends in clients’ industries Managed a team of 1-2 Associate Digital Marketers in the facilitation of all digital campaigns while responsible for their professional development Increased client’s revenue month-over-month by over 140% while simultaneously increasing paid media spend by 100% during the first month of onboarding the account Consistently won new business for the agency by leading audits for potential clients by analyzing missed opportunities for increasing revenue and efficiency in their digital marketing efforts

Paid Media Manager

WpromoteOct 2018 - Jan 2020 • 1 yr 4 mosFully managed paid media campaign strategy, activation, and day-to-day client communication on SMB accounts Main contributor on Quarterly Business Reviews for clients. QBRs highlight campaign performance, review platform and creative test results, recommend future improvements to optimize campaign success and efficiency, and create media plans for channel expansion Promoted within the first 5 months of starting at Wpromote

Associate Paid Media Manager

WpromoteApr 2018 - Sep 2018 • 6 mosResponsible for campaign activation, audience builds, and creative and copy creation Analyzed and reported on relevant paid media KPIs on a weekly basis for successes, improvements, and opportunities

Account Associate

Acuity AdsJul 2017 - Feb 2018 • 8 mosManaged client programmatic campaigns through strategy development, budget optimization, and report delivery Became an expert for clients in the programmatic space by maintaining ongoing industry trends Participated in sale pitches by strategizing specific client-focused digital solutions in response to client RFPs

Education

Boston College

Bachelor's Degree, CommunicationAug 2013 - May 2017

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Data-driven growth marketer with a knack for user acquisition and scaling brands at efficiency

Experienced marketer with a passion for creating optimized paid media campaigns that drive results. I've helped brands across various industries achieve their marketing goals.