Tara Hannigan

Growth Marketing Manager

Community Manager

Social Media Marketing Specialist

Miami, FL, US

Influencer Marketing

Brand Strategy

Digital Marketing

Advertising

Available for hire fromNegotiable

Contracts

Founder & CEO @ GLOFLUENTIAL | Brand Marketing Leader | 10+ years driving growth through influencer marketing for beauty, wellness, and financial services

What if influencer marketing wasn’t a gamble, but a predictable growth engine for your brand? With a decade of leading brand marketing and building influencer programs that drive measurable business impact, I help beauty, wellness, and financial services brands scale growth. As founder of GLOFLUENTIAL, I blend creative storytelling with data-driven optimization to turn creators into revenue, combining strategic ROI-driven campaigns with long-term partnerships. I’ve built a personal brand with 100K+ followers across Instagram, TikTok, and YouTube, and I lead cross-functional teams to deliver measurable ROI. If you’re ready to move beyond ad-hoc influencer efforts to a system that scales, let’s talk.

Projects

Scaling Creator-Led Growth for a Wellness Brand

Stories for Serenity, a wellness brand focused on mindfulness and goal-setting through guided journaling, partnered with me to build a structured creator marketing engine to support both brand awareness and performance marketing. I led the full influencer strategy, beginning with identifying high-fit creators aligned with the brand’s audience and values. Through a data-driven vetting process, I curated and sourced 300+ creators across lifestyle, wellness, and personal development niches. My work included: • Strategic creator sourcing and vetting • Campaign concept development and briefing • Creator outreach and relationship management • Contract negotiation and collaboration structure • UGC campaign planning to support paid and organic channels The result was a high-performing UGC content library that the brand leveraged across paid media, social, and ecommerce channels. Impact • 300+ highly aligned creators sourced and activated • Built a scalable UGC pipeline for paid and organic campaigns • Increased campaign ROI by 75% • Strengthened brand awareness and social proof within the wellness communitySee More

Building the Influencer Strategy Blueprint for Curl Wellness

Chryosis, a premium curl wellness brand, partnered with me to develop a strategic influencer marketing framework to support their mission of redefining curl care through holistic hair health. The brand had previously collaborated with influencers but lacked a clear performance framework, creator positioning strategy, and structured growth system. I developed a comprehensive Influencer Strategy Blueprint designed to transform influencer collaborations into a scalable growth engine. This included: • Deep audit of past creator partnerships to identify performance patterns • Audience alignment analysis, particularly with 45+ curl audiences • White space positioning for hormonal hair health and menopause-related education • Creator archetype development and partnership frameworks • Messaging strategy to reinforce the brand’s “Curl Wellness” category positioning The blueprint provided the brand with a clear roadmap for sourcing the right creators, producing educational content that resonates with their target audience, and turning creator partnerships into long-term brand authority. Impact • Identified key performance gaps in previous influencer collaborations • Developed creator frameworks aligned with hormonal hair health education • Positioned the brand to own the “Curl Wellness” category in social content • Delivered a strategic system to guide future creator partnerships and campaignsSee More

Driving Global Demand Generation for UGG as a Google Partner

As part of the Google Partner ecosystem, I worked with the global lifestyle brand UGG to support digital growth initiatives focused on scaling ecommerce performance through data-driven marketing strategy. My work focused on optimizing digital marketing performance across Google’s advertising platforms to drive measurable revenue growth and improve campaign efficiency. Key responsibilities included: • Paid media strategy and campaign optimization across Google Ads • Audience targeting and performance analysis to improve conversion rates • Keyword and search strategy development to capture high-intent shoppers • Cross-channel coordination between paid search and ecommerce marketing teams • Data analysis and reporting to improve ROAS and overall campaign performance By leveraging Google’s marketing technology and performance insights, the campaigns were optimized to capture high-intent demand and support global ecommerce growth. Impact • Improved campaign efficiency through strategic targeting and optimization • Increased ecommerce conversion performance through high-intent search strategy • Strengthened UGG’s digital demand generation engine through data-driven campaign managementSee More

Work History

Founder & CEO

GLOFLUENTIALFounder of GLOFLUENTIAL, a boutique influencer marketing agency helping beauty, wellness, and lifestyle brands grow through authentic creator partnerships. Leads marketing strategy, brand partnerships, and measurement; building a personal brand with 100K+ followers across Instagram, TikTok and YouTube.

Marketing Strategy Lead

Fannie MaeOct 2021 - Aug 2025 • 3 yrs 11 mos- Developed and executed multi-channel marketing campaigns to support Single-Family transformation initiatives, resulting in a 22% increase in stakeholder engagement. - Optimized marketing automation workflows and lead nurture strategies, improving email open rates by 18% and driving higher lead conversion. - Contributed to the rebrand and repositioning of Fannie Mae's mission, helping drive awareness and trust with both internal and external audiences. - Partnered with data analytics teams to design performance dashboards, enabling real-time tracking of campaign KPIs and deeper insight into customer behavior.

Senior Marketing Manager

Homebridge Financial Services, Inc.May 2020 - Oct 2021 • 1 yr 6 mos- Designed and executed a scalable content strategy to support over 300 loan officers nationwide, increasing team-wide marketing adoption by 40%. - Created and launched integrated campaigns across email, social, and digital channels, driving a 25% increase in qualified lead generation YoY. - Managed agency relationships, internal creative teams, and marketing budgets to ensure campaign delivery on time and within scope. - Implemented CRM and marketing automation improvements, enhancing campaign personalization and lifecycle targeting.

Marketing Strategist

Homebridge Financial Services, Inc.Apr 2019 - May 2020 • 1 yr 2 mos

Senior Account Manager

JellyfishSep 2018 - Feb 2019 • 6 mos- Managed integrated digital marketing campaigns for enterprise clients, optimizing performance across paid media, SEO and social. - Served as the strategic liaison between clients and internal teams, ensuring alignment on KPIs, timelines, and creative execution. - Advised clients on digital transformation strategies, helping transition traditional marketing efforts into scalable digital-first solutions. - Collaborated with cross-functional specialists (analytics, creative, media) to deliver high-impact campaigns that exceeded client ROI benchmarks.

Media Associate

Stanley Black & Decker, Inc.Aug 2017 - Jul 2018 • 1 yr- Led a campaign that achieved a 12% lift in brand recall among target segments through targeted media placements. - Gained hands-on experience with ad tracking tools and brand health metrics, building a strong foundation in omnichannel strategy. - Led national media planning and execution for B2C campaigns, driving brand awareness across retail and digital channels. - Coordinated with media agencies and creative teams to streamline content delivery across TV, print, and programmatic digital ads.

Digital Media Strategist

Media Star PromotionsNov 2016 - Aug 2017 • 10 mos- Developed and executed digital media strategies for national experiential campaigns, integrating paid social, display, and influencer partnerships. - Managed campaign planning and optimization across platforms including Meta, Instagram, and Google Ads to drive brand awareness and engagement. - Analyzed performance metrics and presented weekly reports to clients, recommending actionable optimizations that improved campaign CTR by 18%.

Digital and Social Media Specialist

NFCCMay 2016 - Nov 2016 • 7 mos- Managed all aspects of the organization's digital presence, including content strategy, paid social campaigns, and website updates. - Grew social media following by 60% in under 9 months through engaging, mission-aligned content and targeted ad strategies. - Coordinated with internal stakeholders to align digital messaging with broader PR, email marketing, and community outreach efforts.

Education

Towson University

Bachelor's degree, Marketing

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Founder & CEO @ GLOFLUENTIAL | Brand Marketing Leader | 10+ years driving growth through influencer marketing for beauty, wellness, and financial services