Bryan Hendrix

Email Marketing Specialist • Operations Manager • Project Manager • Murfreesboro, TN, US

Top Earner

Business Automation

Zapier

Automation

Klaviyo

Email Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketing operations leader with a passion for data governance, email marketing, and process optimization.

With over a decade of experience in the dynamic field of email marketing and marketing automation, I am a seasoned professional dedicated to driving revenue growth and optimizing campaign performance. My career is marked by a proven track record of designing and executing successful marketing campaigns that not only meet but exceed expectations.

Projects

Sender Reputation Monitoring

Worked with an undisclosed leadership content organization to evaluate and mitigate sending reputation issues ensuring they maintained a 99% and above deliverability and provided strategic guidance on creating engaged email users over the long-term.See More

Work History

Senior Manager, Marketing Research & Technology

Ingram Content GroupLead a team specializing in marketing tooling, data integrations, and email marketing Manage annual budgets to ensure maximum ROI from our marketing tech stack Perform weekly 1:1s and annual reviews with my team to provide direction and guidance Educate marketing team on tools and trends to capitalize on in our market Negotiate platform contracts to ensure maximum savings from optimal technical functionality Provide technical recommendations and execution plans to provide new marketing capabilities Acted as a liaison between the tech and marketing teams to drive conversations about integrations, data governance, and compliance Worked with legal and IT security teams to ensure compliance across our marketing tech stacks Negotiated contracts with vendors to maximize ROI and platform capabilities

Senior Marketing Operations Specialist

Ramsey SolutionsMar 2022 - Sep 2023 • 1 yr 7 mosLead the management and optimization of the email marketing tech stack, ensuring the elimination of tech debt and establishment of a robust data taxonomy. Collaborate cross-functionally with software engineering and product development teams to deliver tailored solutions that align with the organization's needs and drive marketing effectiveness. Manage a team of 4 email marketing specialists, providing guidance and fostering their growth to enhance technical proficiency in email marketing. Successfully executed a migration project that eliminated downtime and ensured consistent external customer experiences, resulting in annual cost savings of $300,000. Implemented a global UTM management software for over 100 internal marketing users, streamlining tracking and reporting processes to improve campaign performance and ROI. Developed an email visibility dashboard to identify overlapping email experiences, optimizing communication strategies and delivering a cohesive brand experience across platforms. Effectively present and communicate project updates, blockers, learnings, and progress to executive-level stakeholders, fostering transparency and alignment with organizational goals. Automated clerical business processes and simplified integration methods, resulting in significant time savings for both development and marketing teams. In summary, as a Senior Marketing Operations Specialist at Ramsey Solutions, I have driven operational excellence, optimized marketing performance, and achieved notable successes in managing the email marketing tech stack, executing migration projects, implementing global software solutions, and leading a team of specialists. My skills in cross-functional collaboration, data-driven decision-making, and process automation have contributed to cost savings, improved campaign performance, and streamlined operations.

Email Marketing Specialist 2

Ramsey SolutionsNov 2019 - Mar 2022 • 2 yrs 5 mosDeliver monthly analytic briefs to stakeholders, providing insights and direction for improved marketing efforts. Led an enterprise-level email service provider migration with 300 data pipelines and 500 email assets, achieving zero downtime and seamless customer experiences. Act as a technical consultant, creating integrated solutions to meet business unit goals. Partner with marketing platform engineering to implement event-based data architecture and enforce data governance. Drive email marketing performance through A/B testing, segmentation, and personalization. Collaborate on cross-functional campaigns, utilizing marketing automation platforms. Stay current with industry trends, integrating new technologies and strategies. Contribute to email marketing strategy, aligning with business objectives for revenue growth. Results-oriented Email Marketing Specialist 2 experienced in delivering insights, managing migrations, providing technical consultation, implementing data architecture, and optimizing performance. Committed to driving engagement, seamless experiences, and achieving business goals.

Email Marketing Specialist

Ramsey SolutionsNov 2017 - Nov 2019 • 2 yrs 1 moTrack key performance indicators to measure campaign success, ensuring data-driven decision-making. Generate reports in Salesforce Marketing Cloud to support the development and implementation of marketing plans. Utilize Google Analytics and Tableau to track key metrics, develop data models, and provide insights. Lead a cross-functional team of channel marketers, understanding business needs and creating effective marketing strategies. Communicate monthly performance and insight breakdowns to key stakeholders. Drive email marketing efforts through data-driven A/B testing initiatives. Email Marketing Specialist 1 with expertise in tracking KPIs, generating reports, utilizing analytics tools, leading cross-functional teams, and conducting A/B testing. Skilled in providing insights and driving effective marketing strategies.

Marketing Coordinator

HouseLensFeb 2017 - Oct 2017 • 9 mosLaunched a monthly newsletter focused on educating real estate agents on how to harness the power of digital marketing to accelerate their sales. Delivered regular product updates to platform users to inform them of new features and systematic changes Executed account-based marketing to build partnerships with leading real estate brokerages around the country

Director of eCommerce and Marketing

Golf Pro WearsJan 2016 - Feb 2017 • 1 yr 2 mosCreated innovative strategies to drive customer engagement. Built strong relationships with industry professionals and influencers. Developed and implemented successful marketing strategies to increase brand visibility and sales performance. Developed and presented marketing plans and reports to CEO and shareholders.

Marketing Specialist

Sabre CorporationOct 2015 - Feb 2017 • 1 yr 5 mosMonitored trends in social media, industry, and competitive landscape to create new material Identified appropriate marketing channels and target customers for campaigns Onboarded new team members and coached personnel in marketing tasks Monitored social media questions and comments and appropriately responded Implemented and tracked trade show marketing strategies to acquire new top- of-funnel marketing leads

Digital Marketing Coordinator

Automation Control ProductsJun 2014 - May 2015 • 1 yrActed as an administrator for our sales CRM for all users Developed marketing automations that served our customers with content and our sales team with data to help them succeed at their roles.

Reviews

Top EarnerHas earned $1k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

Georgia Highlands College

Associate of Science - AS, Business Administration and Management, GeneralAug 2010 - May 2012

Middle Tennessee State University

Bachelor of Science - BS, Applied LeadershipAug 2019 - Dec 2020

University of North Georgia

Master's Degree, Business AdministrationMay 2024 - Present

Similar Pangeans

Catherine Joy

Revenue-Driven Marketer | Ex-Google, Meta, & FinTech | Expert in Lifecycle Marketing, Growth Marketing, Marketing Ops to Maximize Engagement and ROI

Email Marketing • Product Marketing • Growth Marketing Management • 7 years of exp. • New York, NY, US

Steve Gonzalez Bueno

Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse Industries

Growth Marketing Management • Content Marketing • Product Marketing • 9 years of exp. • Huntington Beach, CA, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call