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Tricia Watkins

Sales & Business Development Manager
Available for hire fromNegotiable
Contracts
Driving Strategic Direction and Management of Key Healthcare Accounts | Enhancing Client Satisfaction through Strong C-Suite Relationships
A seasoned healthcare marketing leader with extensive experience in multi-channel marketing, campaign project management, and program evaluation. Demonstrated expertise in strategic planning, communication, and negotiation. Proven track record of driving business growth, enhancing client satisfaction, and optimizing marketing initiatives. A dynamic leader with robust organizational capability and a passion for innovation and teamwork.

Work History

L

Senior Strategic Account Manager

LoyalOct 2021 - Present • 3 yrsLead the strategic direction and management of key healthcare accounts, ensuring alignment with organizational goals and customer objectives. Foster strong, long-term relationships with C-suite executives and key stakeholders to drive client satisfaction and retention. Collaborate with cross-functional teams to deliver integrated solutions, optimizing product deployment and customer engagement. Develop and implement account strategies to achieve revenue growth and market expansion. Provide leadership in customer onboarding, training, and ongoing support, tailoring approaches to meet specific client needs. Direct product development initiatives by leveraging customer insights and market trends, ensuring a competitive edge and innovation. Manage the establishment of KPIs and performance metrics, delivering regular reports on account health and strategic outcomes to executive leadership. Identify and pursue opportunities for account growth, renewals, and upsells, contributing to the company's overall financial success. Serve as a mentor and advisor to novice account managers on the customer success team, providing guidance and support to enhance their professional development.
M

Senior Consumer Strategist

Mercury Healthcare (formerly Healthgrades)Jan 2019 - Oct 2021 • 2 yrs 10 mosLed multichannel healthcare campaigns across 30+ US markets with $4M in media spend. Built strong relationships with executive stakeholders. Aligned marketing strategies with business objectives. Managed cross-functional teams to execute strategic plans. Enhanced brand presence and optimized performance through data-driven decisions.
B

Senior Strategist, Consumer Experience

BrightWhistle, an Influence Health companyNov 2015 - Jan 2019 • 3 yrs 3 mosAs a Senior Strategist, Consumer Experience, likely contributed to developing and implementing consumer engagement strategies, analyzing consumer data to enhance user experience, and collaborating with teams to improve healthcare marketing efforts.
E

Program Manager

Educational Concepts Group, LLCJan 2013 - Nov 2015 • 2 yrs 11 mosAs a Program Manager, likely oversaw the planning, execution, and completion of educational programs, managed project timelines and resources, and ensured the delivery of high-quality educational content.

Education

K

Kennesaw State University - Michael J. Coles College of Business

MBA, Business Administration2005 - 2007
G

Georgia State University - J. Mack Robinson College of Business

BBA, Marketing1998 - 2000

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

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Recently Active
Driving Strategic Direction and Management of Key Healthcare Accounts | Enhancing Client Satisfaction through Strong C-Suite Relationships
A seasoned healthcare marketing leader with extensive experience in multi-channel marketing, campaign project management, and program evaluation. Demonstrated expertise in strategic planning, communication, and negotiation. Proven track record of driving business growth, enhancing client satisfaction, and optimizing marketing initiatives. A dynamic leader with robust organizational capability and a passion for innovation and teamwork.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Tricia's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Tricia Watkins

Sales & Business Development Manager
Available for hire fromNegotiable
Contracts

Work History

L

Senior Strategic Account Manager

LoyalOct 2021 - Present • 3 yrsLead the strategic direction and management of key healthcare accounts, ensuring alignment with organizational goals and customer objectives. Foster strong, long-term relationships with C-suite executives and key stakeholders to drive client satisfaction and retention. Collaborate with cross-functional teams to deliver integrated solutions, optimizing product deployment and customer engagement. Develop and implement account strategies to achieve revenue growth and market expansion. Provide leadership in customer onboarding, training, and ongoing support, tailoring approaches to meet specific client needs. Direct product development initiatives by leveraging customer insights and market trends, ensuring a competitive edge and innovation. Manage the establishment of KPIs and performance metrics, delivering regular reports on account health and strategic outcomes to executive leadership. Identify and pursue opportunities for account growth, renewals, and upsells, contributing to the company's overall financial success. Serve as a mentor and advisor to novice account managers on the customer success team, providing guidance and support to enhance their professional development.
M

Senior Consumer Strategist

Mercury Healthcare (formerly Healthgrades)Jan 2019 - Oct 2021 • 2 yrs 10 mosLed multichannel healthcare campaigns across 30+ US markets with $4M in media spend. Built strong relationships with executive stakeholders. Aligned marketing strategies with business objectives. Managed cross-functional teams to execute strategic plans. Enhanced brand presence and optimized performance through data-driven decisions.
B

Senior Strategist, Consumer Experience

BrightWhistle, an Influence Health companyNov 2015 - Jan 2019 • 3 yrs 3 mosAs a Senior Strategist, Consumer Experience, likely contributed to developing and implementing consumer engagement strategies, analyzing consumer data to enhance user experience, and collaborating with teams to improve healthcare marketing efforts.
E

Program Manager

Educational Concepts Group, LLCJan 2013 - Nov 2015 • 2 yrs 11 mosAs a Program Manager, likely oversaw the planning, execution, and completion of educational programs, managed project timelines and resources, and ensured the delivery of high-quality educational content.

Education

K

Kennesaw State University - Michael J. Coles College of Business

MBA, Business Administration2005 - 2007
G

Georgia State University - J. Mack Robinson College of Business

BBA, Marketing1998 - 2000

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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