Tuneer Guha

UX Designer • UI Designer • Product Designer • Pune, MH, IN

UI/UX Design

Interaction Design

Design Systems

Design Research

User Research

Product Strategy

Usability Testing

Heuristic Evaluation

Wireframing

Prototyping

Figma

Sketch

Available for hire fromNegotiable

Contracts

UX/UI Designer with a passion for creating experiences that connect with users on an emotional level.

I'm a product designer with a passion for creating seamless user experiences that boost brands and businesses. With a background deeply rooted in brand and marketing, I strive to take products to the next level by employing a design process that includes data-backed user research, rapid iteration, and visually stunning, user-focused UI. Over the past 7 years, I've had the privilege of collaborating on a diverse range of projects. This includes developing user-centric e-commerce experiences for renowned brands like Another Tomorrow, Supergoop, Doen, and Carbon38. I've also honed my skills by working with established companies like Nestlé, Tech Mahindra, Sonos, and Nike, alongside exciting startups like Yarn Bazaar and Furofit.

Projects

My Portfolio

A link to my portfolio

Fekkai

FEKKAI, a luxury haircare brand founded by French celebrity hairstylist Frédéric Fekkai, prides itself on being highly sustainable. They focus on creating clean products with natural ingredients while maintaining exceptional effectiveness. FEKKAI approached Sellry (now Gammawaves), where I serve as the product design lead, to build a new website from scratch, completely replacing their previous one. Recognizing the brand's value and target audience, we aimed to design a website that reflects their commitment to sustainability while highlighting product effectiveness, packaging, and the natural ingredients used.See More

Tech Mahindra

Tech Mahindra, a massive IT company with over 146,000 employees globally, needed a modern travel and expense (T&E) system to replace their outdated one. The old system was slow, complex, and inaccessible to a diverse workforce. As the product designer, I tackled the challenge of creating a user-friendly and localized T&E system called TeXT. Since Tech Mahindra has a global workforce, user experience and localization were paramount. I started with "proto-personas" based on assumptions, then conducted user research with a large group to refine them. This research helped identify user needs, pain points, and success metrics. Using research data, I created a roadmap that prioritized features based on user needs and impact. This ensured the initial product launch addressed core functionalities while laying the groundwork for future improvements. The initial TeXT release received a 90% user approval rating. However, the team recognized room for improvement. We iteratively improved the system by separating admin and user experiences, centralizing navigation, and streamlining the approval process. These changes led to significant user satisfaction and reduced service desk complaints.See More

Supergoop

Initially Supergoop reached out to us to carry out a general audit of their mobile site to figure out a bunch of issues they were facing, some of those were: Mobile responsiveness: While Supergoop! has a mobile-friendly website, the user experience was not seamless. I was tasked with auditing their mobile designs to discover the potential issues with navigation, layout, or functionality specifically on mobile devices. Cart abandonment: Updating the cart design implies potential issues with cart usability or clarity. Supergoop! was been seeing high cart abandonment rates due to confusing checkout flows, hidden costs, or lack of product information within the cart itself. Quick-add friction: The need to clean up the quick-add feature suggests it might have been buggy, slow, or difficult to use. This could be leading to frustration and missed sales opportunities. Account creation pain points: Creating a new user account system indicates potential problems with the existing system. Issues like lengthy registration processes, lack of social login options, or forgotten password complications could be deterring new users from signing up. Overall user experience: While these specific tasks address individual pain points, they might be symptoms of a broader UX issue. Supergoop! might have been experiencing low conversion rates, negative user reviews, or difficulty engaging users on the site, prompting them to seek a comprehensive UX review from a trusted partner like Gammawaves.See More

Another Tomorrow

Another Tomorrow, founded by Vanessa Hallik in 2018, is a sustainable fashion clothing company headquartered in New York City. They utilize a unique system of QR codes to provide transparent supply chain information. The company approached Gamma Waves (where I work as a subcontracted lead product designer) to create a detailed UX audit focused on improving consumer engagement. Additionally, based on the audit's findings, you implemented quick updates to verify the results and enhance the user experience.See More

Yarn Bazaar

Yarn Bazaar is a new platform that aims to revolutionize the yarn industry in India. Recognizing the traditional method's inefficiency, Yarn Bazaar provides a transparent and digital marketplace for yarn buyers and sellers. This entrepreneur, along with CEO Pratik Gadia, faced the challenge of building a solution from scratch due to the lack of existing models. To tackle this, they created user personas and conducted multi-language interviews to understand the industry's pain points. Key findings included unreliable pricing, lack of transparency, and time-consuming workflows. This research resulted in a platform offering features like real-time price analysis, communication tools, and shipping solutions. The platform's success was evident with its Shark Tank India appearance and surge in users. Interestingly, the tool's impact expanded beyond the yarn industry, attracting interest from others. Here are some key learnings from this project: UX Interviews with Nuance: While valuable, user interviews can be subjective. Tailoring questions to specific user groups mitigates bias. Embrace Design Thinking: Don't be afraid to adapt to the problem. Everyday tools can inspire innovative solutions. Collaboration is Key: Users are the best source of insight. Frequent user testing ensures the product meets their needs. By embracing these learnings, Yarn Bazaar continues to improve and transform the way the yarn industry operates.See More

Work History

Senior User Experience Designer

SellryLed research and design in leading E-commerce brands like Nestle, Supergoop, Another Tomorrow, Carbon38, Doen etc. Created a highly effective UX auditing framework to expose hard-to-see issues within existing websites. Evaluated current branding, products, and company details to create new style guides, and present alternative styles and dashboard designs.

Founder

Winedesign Co.Initiated and expanded a design team to consist of 6 product designers. Created tools for Nike, Unilever, Tech Mahindra, Forbes Marshall, New Africa Frontiers, and others. Devised a series of innovative exploration and UX research and design methods tailored to deliver outstanding outcomes.

UX Lead - Freelance

CPA OntarioJun 2022 - Nov 2022 • 6 mosLed the design team to create a high accessibility website for CPA across Ontario. Executed user experience tactics emphasizing Accessibility and adherence to ADA guidelines, while still retaining aesthetic appeal. Devised novel approaches for conducting user studies that ensured inclusivity and capability neutrality.

Senior UX Designer

furo.fitJun 2019 - Jan 2022 • 2 yrs 8 mosEngaged in swift development procedures, by implementing the SCAMPER process. Implemented customer studies and converted insights into design enhancements. Worked together with inter-departmental groups to establish and apply inventive design strategies.

User Experience Designer

AuraJul 2022 - Aug 2022 • 2 mosResponsible for user experience design at Aura.

Senior UX Designer

Tech MahindraDec 2020 - Mar 2021 • 4 mosManaged a trio of designers in the development of an expense and travel management application for 150,000 staff. Collaborated with programmers to construct a design system that's effortless to incorporate and ensures platform wide consistency through In depth documentation.

UX Intern

MIT Design LabsApr 2016 - Apr 2017 • 1 yr 1 moServed as a design intern for the material design system Implemented features of the 2016 edition of the material design scheme Collaborated with cross-functional teams to create and implement innovative design solutions.

Education

Bharati Vidyapeeth

Btech computer engineering, Computer Engineering2012 - 2017

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