Tys Sweeney

Brand Management

Project Management

Strategy & Business Development

Writing

Sales Copy

Advertising

Growth Marketing

Marketing Strategy

Research

Editing

Copywriting

Available for hire fromNegotiable

Contracts

Results-driven growth marketer and strategist with a passion for storytelling and sustainable brand development.

Experienced entrepreneur, strategist, and writer based in New York City. With a background in startups, news media, and strategy consulting, I've helped hundreds of brands innovate, achieve their marketing goals, and grow sustainably. Currently, I serve as the lead Growth Strategist for Seedtag Advertising in the United States, where I develop and executive client acquisition and retention strategies. I write and edit Growing Season on Substack, a publication exploring entrepreneurship, innovation, and creativity in industry and the arts. When I'm not writing or working, you'll find me running in Prospect Park, roasting a rack of ribs, or reading the latest Pierce Brown novel.

Projects

Growing Season Media

My Substack publication sharing in-depth conversations with innovators, entrepreneurs, and creatives. Read about founders seeking to shape the cannabis industry and disruptors in technology finding new, innovator ways to use AI for the greater good.See More

Consumer-Led Product Innovation

A national ice cream brand wanted to expand their flavor line, guided by consumer insights, cultural trends, and size-of-prize at retail. I conducted a quantitative survey of leading-edge consumers in addition to in-depth interviews of high-frequency ice cream consumers across the United States. Combined with national sales scanner data, I helped the client identify whitespace for product development in the ice cream category, and recommended flavor-driven SKUs for further development and test marketing.See More

Content & Digital Growth Strategy

A Detroit-based cannabis company with a CBD topicals and a publishing business sought a strategy to strengthen brand position and fuel growth for both parts of the business. Because both business units required repositioning to work in harmony, I conducted a quantitative study of cannabis consumers to test brand messaging and crafted a clear, refined brand identity. With new brand positioning in place, I recommended a columnist-driven content strategy to replace the ad-hoc publishing model the brand used at the time. The client accepted my recommendation, and I hired five columnists to address market-tested verticals across beauty, sex, cannabis education, and pop culture. Site visitation climbed 2X month-over-month for the three months following strategic implementation. A/B social advertising testing to promote the repositioned topicals business drove down cross-channel CAC by 60% in addition to email driving signups.See More

Work History

Growth Strategist

Seedtag AdvertisingSeedtag is defining the future of digital advertising with privacy-first contextual targeting powered by in-house AI. I lead the US Growth team, developing, testing, and implementing strategies in cooperation with Engineering, Product and Sales to increase top line revenue and EBITDA through improved client acquisition and renewal. In addition, I support our largest clients with custom market research, brand and advertising impact measurement, and premium services.

Business Analyst

Seurat GroupJul 2021 - Sep 2022 • 1 yr 3 mosAs a management consultant at Seurat Group I combined quantitative and qualitative consumer research with syndicated and client-specific data analysis to deliver insights-driven strategic recommendations to consumer packaged goods companies such as The Hershey Company and 3M. Project scopes included brand positioning, product innovation, consumer path to purchase, and pricing.

Founder

StoryDeskApr 2020 - Dec 2020 • 9 mosStoryDesk provided web-based project management and editorial tools to college newsrooms and communications teams on a SaaS model. I developed and launched StoryDesk at the beginning of the COVID pandemic, integrating design best practices and insights from user feedback. With a small team, I deployed, tested, and targeted email marketing campaigns to drive our growth and raised seed funding commitments on a $500K valuation. The product-market fit we achieved with newsrooms around the country did not translate to the post-COVID world, and StoryDesk shut down in 2021.

Associate Editor

The Tufts DailyApr 2018 - Dec 2020 • 2 yrs 9 mosI served on the Editorial Board and Managing Board of The Tufts Daily while an undergraduate a Tufts University. I wrote two Opinion columns, rose to lead the Opinion Section, wrote and edited more than 100 editorials, managed the Graphics Production group, and was elected to the Managing Board where I managed more than 200 part-time staff across 16 production and editorial divisions.

Education

Tufts University

Bachelor's Degree, Political Science & Economics

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