Top Talent like Uba are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Uba E. Obasi

Product Designer
UX Designer
User Researcher
Los Angeles, CA, US
Adobe Creative Cloud
User Research
UX Copywriting
UX research
Web Design
Consumer Behavior
Information Architecture
Advertising
UX Strategy
User-Centered Design
User Personas
Mobile Design
UX Writing
UX
User Interface Design
User Flows
Design Thinking
Product Strategy
Adobe Creative Suite
Product Design
Sketch
Prototyping
Wireframing
UI/UX Design
Figma
Available for hire fromNegotiable
Contracts
Senior UX & Product Designer | Presidential Innovation Fellows Finalist
I am a Senior UX/Product Designer specializing in AI-driven UX, service design, and digital transformation. I craft human-centered, scalable experiences for eCommerce, entertainment, B2B, and enterprise platforms—leveraging my work with Microsoft, NBCUniversal, and Best Buy to design products that drive business growth while meeting user needs. My expertise spans user research, UX strategy, and data-driven design, helping businesses achieve higher engagement, retention, and revenue. My background in marketing analytics and behavioral economics ensures that my solutions are both customer-centric and business-impactful. UX Research & Testing: Usability Testing, A/B Testing, Heuristic Evaluation, Eye Tracking. Product Design: Wireframing, Prototyping, Service Design, Interaction Design, Accessibility (WCAG). AI & Strategy: AI/ML Product Design, Ethical AI, Digital Transformation, Product-Led Growth. Washington, D.C. | Los Angeles, CA. Security Clearance Eligible | Open to Relocation & Remote.

Projects

International Data Group - IDC TechMatch

IDG, Inc is a leader in technology data. We developed a self-service tool to assist CTOs, CIOs and procurement teams in purchasing their next enterprise software. To increase buyers’ confidence, we incorporated our historical data insights and artificial intelligence. See More

Work History

U

Product Design Consultant

Uba Obasi Design
N

Senior Product Designer

NAX GroupApr 2022 - Oct 2023 • 1 yr 7 mosLed UX design thinking in the launch of a warranty company, Reguard, to a $300M valuation by developing structure with end-to-end service design, UX copy and communication skills. Defined opportunities for new 0 to 1 joint ventures, aligning strategic plans across e-commerce, fintech, B2B, ESG & AI by securing a $22M investment for the development of three concepts. Owned concepts and designed products to satisfy user experience, business goals and solutions within tight deadlines to launch ventures within 12 months using project management. Created hi-fi designs from ideation to development handoff with user testing, iterating based on feedback & collaborating cross-functionally with business leadership, product, marketing, branding, and software engineering to go to market.
N

UX Designer

NBCUniversalOct 2021 - Feb 2022 • 5 mosStrategized new experiences for existing iOS, Android, and web apps of popular NBC shows by conducting competitive analysis and usability heuristics. Incorporated sports content for SFVOD across multiple platforms. Revamped user flow pathways for account registration and activation between the NBCUniversal profile and Peacock content. Quality-assured design assets across all owned brands on OTT, web, tablet, and mobile versions of the NBC App.
B

UX Design Associate

Best BuyJun 2021 - Sep 2021 • 4 mosCollaborated with the product team on daily use solutions for the Best Buy retail app with research, journey maps, competitive analysis, and personas. Created high-fidelity wireframes and prototypes for improving My Best Buy membership sign-ups through the mobile app after analyzing competitors. Considered input from various stakeholders, including product managers, engineers, and payment partners, in refining the user flow. Ensured brand alignment and data consistency across all projects to actualize business objectives.
P

Professional development

PlateRateJan 2020 - Jun 2021 • 1 yr 6 mosCompleted User Experience Design Certification and additional Graphic Design courses at Santa Monica College.
P

UX/UI Designer

PlateRateDec 2019 - Aug 2020 • 9 mosAdvised the CEO on UX design improvements for restaurant search capabilities based on competitor analysis. Re-designed the preexisting mobile app with a more efficient user flow and information architecture. Improved the web-based application experience with expert review and usability testing from the results of over 150 user research interviews. Utilized typography, color theory, and design consistency techniques.
M

Premium Account Specialist

MicrosoftJul 2018 - Dec 2019 • 1 yr 6 mosElevated strategic account engagement with executives through data-driven insights and KPI optimization. Spearheaded the PAS team during corporate restructuring, streamlining training and requests for increased efficiency. Addressed information gaps through dynamic PowerPoint graphs and Excel reports, enhancing the clarity of search result explanations. Achieved measurable results in client ROI through the application of diagnostic KPIs, delivering impactful presentations that showcased optimization strategies.
A

Jr. Executive

All Def MediaOct 2017 - Mar 2018 • 6 mosCrafted compelling Keynote presentations for board member and investment meetings, resulting in securing tens of millions in funding and garnering positive investor reviews. Collaborated cross-functionally with analytics, sales, finance, and brand studio to effectively communicate engagement results, earnings, and future projections. Showcased diverse content in music, comedy, and social justice through visually compelling presentations, positioning All Def as a premier content producer for the hip-hop audience. Analyzed entertainment and technology market trends using Winmo, ensuring All Def's continued relevance, and equipped the sales team with strategic insights through Tubular Dealmaker for targeted client engagement.
C

Sales And Marketing Associate

Complex NetworksMar 2017 - Sep 2017 • 7 mosStrategized and organized sales bulletins for current and upcoming Complex Video programs. Crafted impactful POV decks to identify and showcase emerging talents in writing, blogging, and content creation. Analyzed Snapchat ads on Complex and competitor platforms, contributing to the development of innovative strategies. Played a key role in brand partnerships and sales/marketing planning through active meeting participation, while ensuring accurate monthly audience engagement reporting using comScore.
U

Field Team Leader

USC Suzanne Dworak-Peck School of Social WorkJan 2017 - Mar 2017 • 3 mosSupervised field surveyors in designated service areas and employed stringent research protocols. Strategized plans to better serve and understand the Los Angeles homeless population.

Education

L

Loyola Marymount University

Bachelor of Arts, Economics
U

UC Irvine

Certificate, Digital Marketing & Communications2024 - 2025
S

Santa Monica College

Certificate, User Experience Design2020
C

Cornell Johnson Graduate School of Management

Certificate, Marketing Strategy2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior UX & Product Designer | Presidential Innovation Fellows Finalist
I am a Senior UX/Product Designer specializing in AI-driven UX, service design, and digital transformation. I craft human-centered, scalable experiences for eCommerce, entertainment, B2B, and enterprise platforms—leveraging my work with Microsoft, NBCUniversal, and Best Buy to design products that drive business growth while meeting user needs. My expertise spans user research, UX strategy, and data-driven design, helping businesses achieve higher engagement, retention, and revenue. My background in marketing analytics and behavioral economics ensures that my solutions are both customer-centric and business-impactful. UX Research & Testing: Usability Testing, A/B Testing, Heuristic Evaluation, Eye Tracking. Product Design: Wireframing, Prototyping, Service Design, Interaction Design, Accessibility (WCAG). AI & Strategy: AI/ML Product Design, Ethical AI, Digital Transformation, Product-Led Growth. Washington, D.C. | Los Angeles, CA. Security Clearance Eligible | Open to Relocation & Remote.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Uba are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Uba E. Obasi

Product Designer
UX Designer
User Researcher
Los Angeles, CA, US
Adobe Creative Cloud
User Research
UX Copywriting
UX research
Web Design
Consumer Behavior
Information Architecture
Advertising
UX Strategy
User-Centered Design
User Personas
Mobile Design
UX Writing
UX
User Interface Design
User Flows
Design Thinking
Product Strategy
Adobe Creative Suite
Product Design
Sketch
Prototyping
Wireframing
UI/UX Design
Figma
Available for hire fromNegotiable
Contracts

Projects

International Data Group - IDC TechMatch

IDG, Inc is a leader in technology data. We developed a self-service tool to assist CTOs, CIOs and procurement teams in purchasing their next enterprise software. To increase buyers’ confidence, we incorporated our historical data insights and artificial intelligence.

Work History

U

Product Design Consultant

Uba Obasi Design
N

Senior Product Designer

NAX GroupApr 2022 - Oct 2023 • 1 yr 7 mosLed UX design thinking in the launch of a warranty company, Reguard, to a $300M valuation by developing structure with end-to-end service design, UX copy and communication skills. Defined opportunities for new 0 to 1 joint ventures, aligning strategic plans across e-commerce, fintech, B2B, ESG & AI by securing a $22M investment for the development of three concepts. Owned concepts and designed products to satisfy user experience, business goals and solutions within tight deadlines to launch ventures within 12 months using project management. Created hi-fi designs from ideation to development handoff with user testing, iterating based on feedback & collaborating cross-functionally with business leadership, product, marketing, branding, and software engineering to go to market.
N

UX Designer

NBCUniversalOct 2021 - Feb 2022 • 5 mosStrategized new experiences for existing iOS, Android, and web apps of popular NBC shows by conducting competitive analysis and usability heuristics. Incorporated sports content for SFVOD across multiple platforms. Revamped user flow pathways for account registration and activation between the NBCUniversal profile and Peacock content. Quality-assured design assets across all owned brands on OTT, web, tablet, and mobile versions of the NBC App.
B

UX Design Associate

Best BuyJun 2021 - Sep 2021 • 4 mosCollaborated with the product team on daily use solutions for the Best Buy retail app with research, journey maps, competitive analysis, and personas. Created high-fidelity wireframes and prototypes for improving My Best Buy membership sign-ups through the mobile app after analyzing competitors. Considered input from various stakeholders, including product managers, engineers, and payment partners, in refining the user flow. Ensured brand alignment and data consistency across all projects to actualize business objectives.
P

Professional development

PlateRateJan 2020 - Jun 2021 • 1 yr 6 mosCompleted User Experience Design Certification and additional Graphic Design courses at Santa Monica College.
P

UX/UI Designer

PlateRateDec 2019 - Aug 2020 • 9 mosAdvised the CEO on UX design improvements for restaurant search capabilities based on competitor analysis. Re-designed the preexisting mobile app with a more efficient user flow and information architecture. Improved the web-based application experience with expert review and usability testing from the results of over 150 user research interviews. Utilized typography, color theory, and design consistency techniques.
M

Premium Account Specialist

MicrosoftJul 2018 - Dec 2019 • 1 yr 6 mosElevated strategic account engagement with executives through data-driven insights and KPI optimization. Spearheaded the PAS team during corporate restructuring, streamlining training and requests for increased efficiency. Addressed information gaps through dynamic PowerPoint graphs and Excel reports, enhancing the clarity of search result explanations. Achieved measurable results in client ROI through the application of diagnostic KPIs, delivering impactful presentations that showcased optimization strategies.
A

Jr. Executive

All Def MediaOct 2017 - Mar 2018 • 6 mosCrafted compelling Keynote presentations for board member and investment meetings, resulting in securing tens of millions in funding and garnering positive investor reviews. Collaborated cross-functionally with analytics, sales, finance, and brand studio to effectively communicate engagement results, earnings, and future projections. Showcased diverse content in music, comedy, and social justice through visually compelling presentations, positioning All Def as a premier content producer for the hip-hop audience. Analyzed entertainment and technology market trends using Winmo, ensuring All Def's continued relevance, and equipped the sales team with strategic insights through Tubular Dealmaker for targeted client engagement.
C

Sales And Marketing Associate

Complex NetworksMar 2017 - Sep 2017 • 7 mosStrategized and organized sales bulletins for current and upcoming Complex Video programs. Crafted impactful POV decks to identify and showcase emerging talents in writing, blogging, and content creation. Analyzed Snapchat ads on Complex and competitor platforms, contributing to the development of innovative strategies. Played a key role in brand partnerships and sales/marketing planning through active meeting participation, while ensuring accurate monthly audience engagement reporting using comScore.
U

Field Team Leader

USC Suzanne Dworak-Peck School of Social WorkJan 2017 - Mar 2017 • 3 mosSupervised field surveyors in designated service areas and employed stringent research protocols. Strategized plans to better serve and understand the Los Angeles homeless population.

Education

L

Loyola Marymount University

Bachelor of Arts, Economics
U

UC Irvine

Certificate, Digital Marketing & Communications2024 - 2025
S

Santa Monica College

Certificate, User Experience Design2020
C

Cornell Johnson Graduate School of Management

Certificate, Marketing Strategy2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.