Top Talent like Udo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Udo K

Product Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Charlotte, NC, US
B2B Marketing
Growth Marketing
Lead Generation
Email Marketing
Market Research
Strategic Planning
Available for hire fromNegotiable
Contracts
Revenue growth focused marketer with in depth experience in payments/fintech, consumer tech, AI and SaaS.
16 years of experience leading and executing go-to-market (GTM), product led growth, and marketing strategies in payments, consumer tech, AI photo editing, and cloud technology. I love building commercial teams, and coaching and empowering my team to autonomously deliver on business goals. I’m a fan of taking action by quickly framing a problem and then crafting and executing tests/pilots to facilitate robust decision-making.

Projects

Driving double-digit growth for Cloud SaaS

Crafted and executed multi-million dollar marketing campaign - and optimised campaigns based on goals. Result: xx% year on year growth in lead generation. See More

Launching fintech/payments brand in 3 markets

Launched Square Payments in Ireland, France, and Spain. Result: Reached 5% market share 1 year after launch. See More

Scaling B2B segment from 0 to 1

Built new business segment for AI startup from scratch. Result: Validated product market fit - contributing to business case for series B funding. See More

Work History

K

Founder & Principal Consultant

Kaja Ventures LLCPrepared a market feasibility study (market landscape and competitor research, customer interviews, segmentation etc) for AI video startup. Crafted marketing strategy for an AI contact centre technology software company. Led a team of 6 consultants. Developed revenue diversification strategy for a $7 million-revenue organisation.
G

Head of Marketing

Google Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moCreated customer lifecycle management program, reducing churn below 3% target. Oversaw budgets; exceeded multi-million dollar acquisition targets and received an award. Designed and executed integrated marketing campaigns across paid media, email, and events exceeding lead generation targets. Managed agencies. Directed a cross-functional team composed of partner managers, data scientists, vendors, and supporting agencies. Oversaw budgets, exceeded multi-million dollar acquisition targets and received an award.
S

Product Marketing Director

SquareMember of the leadership team. Instrumental in forming the global expansion plans and organisational framework. Defined metrics, annual plan, and oversaw functional budget. Responsible for driving P&L from the retail and online acquisition of Square sellers in all EU and upcoming international markets (3 and counting). Oversaw GTM for product and feature launches including research, market assessment, success metrics definition, segmentation, content, sales and support enablement. Initiated pricing strategy. Recruited and managed the GTM team and hired external agencies. Captured a 5% market share, exceeding first-year launch expectations.
P

VP Marketing

Photoroom Inc.Full-time EmployeeApr 2023 - Jun 2024 • 1 yr 3 mosC-level role that reported to a co-founder. Built a new B2B segment for GenAI products (apps, API, collaboration suite), from zero to one resulting in a multi-million dollar business. Quantified total addressable market and assembled ideal customer profiles, use cases, workflows, pain points, positioning, and value propositions. Developed a new pricing strategy that increased new business ARR by xxx%. Contributed to fundraising round (series B: $43 million) preparation and attended quarterly board meetings.
G

Industry Lead

Google Inc.Jan 2016 - Jan 2017 • 1 yr 1 moLed Chief Marketing Officer engagements and agency training, drove product adoption across 91% of marketing business units. Executed lead generation and brand awareness campaigns ($11-$15 million/quarter budget) for fintech and SaaS brands. Crafted and executed awareness campaign, catapulting global gaming player new user subscription by 200%.
G

Strategic Partner Manager, Emerging Partnerships

Google Inc.Jun 2013 - Jan 2016 • 2 yrs 8 mosLaunched new partnerships with UK and Spanish ISPs to market value-added at $1 million/year. Partnered with CMO to deliver multi-channel marketing strategy that generated $2.3 million pipeline. Created marketing and sales enablement assets. Conducted business review, driving product integration and revenue.
A

Program Manager

AAO-HNSJan 2008 - Jan 2011 • 3 yrs 1 moDefined marketing & sales qualified lead scoring and parameters. Redesigned and handled offline and digital marketing initiatives. Conceptualised and launched testing initiatives to increase website engagement and conversions. Managed an analyst.
C

Operations Manager

Covance Market Access ServicesJan 2005 - Jan 2008 • 3 yrs 1 moOversaw capacity across a contact centre. Managed, hired, and trained a 32-person team. Reduced the volume of low-value calls by initiating modifications to procedures, leading to $420K in annual savings.

Education

H

Howard University

BSc, Biology
I

INSEAD

MBA, Marketing and Strategy2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Revenue growth focused marketer with in depth experience in payments/fintech, consumer tech, AI and SaaS.
16 years of experience leading and executing go-to-market (GTM), product led growth, and marketing strategies in payments, consumer tech, AI photo editing, and cloud technology. I love building commercial teams, and coaching and empowering my team to autonomously deliver on business goals. I’m a fan of taking action by quickly framing a problem and then crafting and executing tests/pilots to facilitate robust decision-making.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Udo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Udo K

Product Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Charlotte, NC, US
B2B Marketing
Growth Marketing
Lead Generation
Email Marketing
Market Research
Strategic Planning
Available for hire fromNegotiable
Contracts

Projects

Driving double-digit growth for Cloud SaaS

Crafted and executed multi-million dollar marketing campaign - and optimised campaigns based on goals. Result: xx% year on year growth in lead generation.

Launching fintech/payments brand in 3 markets

Launched Square Payments in Ireland, France, and Spain. Result: Reached 5% market share 1 year after launch.

Scaling B2B segment from 0 to 1

Built new business segment for AI startup from scratch. Result: Validated product market fit - contributing to business case for series B funding.

Work History

K

Founder & Principal Consultant

Kaja Ventures LLCPrepared a market feasibility study (market landscape and competitor research, customer interviews, segmentation etc) for AI video startup. Crafted marketing strategy for an AI contact centre technology software company. Led a team of 6 consultants. Developed revenue diversification strategy for a $7 million-revenue organisation.
G

Head of Marketing

Google Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moCreated customer lifecycle management program, reducing churn below 3% target. Oversaw budgets; exceeded multi-million dollar acquisition targets and received an award. Designed and executed integrated marketing campaigns across paid media, email, and events exceeding lead generation targets. Managed agencies. Directed a cross-functional team composed of partner managers, data scientists, vendors, and supporting agencies. Oversaw budgets, exceeded multi-million dollar acquisition targets and received an award.
S

Product Marketing Director

SquareMember of the leadership team. Instrumental in forming the global expansion plans and organisational framework. Defined metrics, annual plan, and oversaw functional budget. Responsible for driving P&L from the retail and online acquisition of Square sellers in all EU and upcoming international markets (3 and counting). Oversaw GTM for product and feature launches including research, market assessment, success metrics definition, segmentation, content, sales and support enablement. Initiated pricing strategy. Recruited and managed the GTM team and hired external agencies. Captured a 5% market share, exceeding first-year launch expectations.
P

VP Marketing

Photoroom Inc.Full-time EmployeeApr 2023 - Jun 2024 • 1 yr 3 mosC-level role that reported to a co-founder. Built a new B2B segment for GenAI products (apps, API, collaboration suite), from zero to one resulting in a multi-million dollar business. Quantified total addressable market and assembled ideal customer profiles, use cases, workflows, pain points, positioning, and value propositions. Developed a new pricing strategy that increased new business ARR by xxx%. Contributed to fundraising round (series B: $43 million) preparation and attended quarterly board meetings.
G

Industry Lead

Google Inc.Jan 2016 - Jan 2017 • 1 yr 1 moLed Chief Marketing Officer engagements and agency training, drove product adoption across 91% of marketing business units. Executed lead generation and brand awareness campaigns ($11-$15 million/quarter budget) for fintech and SaaS brands. Crafted and executed awareness campaign, catapulting global gaming player new user subscription by 200%.
G

Strategic Partner Manager, Emerging Partnerships

Google Inc.Jun 2013 - Jan 2016 • 2 yrs 8 mosLaunched new partnerships with UK and Spanish ISPs to market value-added at $1 million/year. Partnered with CMO to deliver multi-channel marketing strategy that generated $2.3 million pipeline. Created marketing and sales enablement assets. Conducted business review, driving product integration and revenue.
A

Program Manager

AAO-HNSJan 2008 - Jan 2011 • 3 yrs 1 moDefined marketing & sales qualified lead scoring and parameters. Redesigned and handled offline and digital marketing initiatives. Conceptualised and launched testing initiatives to increase website engagement and conversions. Managed an analyst.
C

Operations Manager

Covance Market Access ServicesJan 2005 - Jan 2008 • 3 yrs 1 moOversaw capacity across a contact centre. Managed, hired, and trained a 32-person team. Reduced the volume of low-value calls by initiating modifications to procedures, leading to $420K in annual savings.

Education

H

Howard University

BSc, Biology
I

INSEAD

MBA, Marketing and Strategy2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.