Udo K

Product Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Charlotte, NC, US

B2B Marketing

Growth Marketing

Lead Generation

Email Marketing

Market Research

Strategic Planning

Available for hire fromNegotiable

Contracts

Revenue growth focused marketer with in depth experience in payments/fintech, consumer tech, AI and SaaS.

16 years of experience leading and executing go-to-market (GTM), product led growth, and marketing strategies in payments, consumer tech, AI photo editing, and cloud technology. I love building commercial teams, and coaching and empowering my team to autonomously deliver on business goals. I’m a fan of taking action by quickly framing a problem and then crafting and executing tests/pilots to facilitate robust decision-making.

Projects

Driving double-digit growth for Cloud SaaS

Crafted and executed multi-million dollar marketing campaign - and optimised campaigns based on goals. Result: xx% year on year growth in lead generation. See More

Launching fintech/payments brand in 3 markets

Launched Square Payments in Ireland, France, and Spain. Result: Reached 5% market share 1 year after launch. See More

Scaling B2B segment from 0 to 1

Built new business segment for AI startup from scratch. Result: Validated product market fit - contributing to business case for series B funding. See More

Work History

Founder & Principal Consultant

Kaja Ventures LLCPrepared a market feasibility study (market landscape and competitor research, customer interviews, segmentation etc) for AI video startup. Crafted marketing strategy for an AI contact centre technology software company. Led a team of 6 consultants. Developed revenue diversification strategy for a $7 million-revenue organisation.

Head of Marketing

Google Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moCreated customer lifecycle management program, reducing churn below 3% target. Oversaw budgets; exceeded multi-million dollar acquisition targets and received an award. Designed and executed integrated marketing campaigns across paid media, email, and events exceeding lead generation targets. Managed agencies. Directed a cross-functional team composed of partner managers, data scientists, vendors, and supporting agencies. Oversaw budgets, exceeded multi-million dollar acquisition targets and received an award.

Product Marketing Director

SquareMember of the leadership team. Instrumental in forming the global expansion plans and organisational framework. Defined metrics, annual plan, and oversaw functional budget. Responsible for driving P&L from the retail and online acquisition of Square sellers in all EU and upcoming international markets (3 and counting). Oversaw GTM for product and feature launches including research, market assessment, success metrics definition, segmentation, content, sales and support enablement. Initiated pricing strategy. Recruited and managed the GTM team and hired external agencies. Captured a 5% market share, exceeding first-year launch expectations.

VP Marketing

Photoroom Inc.Full-time EmployeeApr 2023 - Jun 2024 • 1 yr 3 mosC-level role that reported to a co-founder. Built a new B2B segment for GenAI products (apps, API, collaboration suite), from zero to one resulting in a multi-million dollar business. Quantified total addressable market and assembled ideal customer profiles, use cases, workflows, pain points, positioning, and value propositions. Developed a new pricing strategy that increased new business ARR by xxx%. Contributed to fundraising round (series B: $43 million) preparation and attended quarterly board meetings.

Industry Lead

Google Inc.Jan 2016 - Jan 2017 • 1 yr 1 moLed Chief Marketing Officer engagements and agency training, drove product adoption across 91% of marketing business units. Executed lead generation and brand awareness campaigns ($11-$15 million/quarter budget) for fintech and SaaS brands. Crafted and executed awareness campaign, catapulting global gaming player new user subscription by 200%.

Strategic Partner Manager, Emerging Partnerships

Google Inc.Jun 2013 - Jan 2016 • 2 yrs 8 mosLaunched new partnerships with UK and Spanish ISPs to market value-added at $1 million/year. Partnered with CMO to deliver multi-channel marketing strategy that generated $2.3 million pipeline. Created marketing and sales enablement assets. Conducted business review, driving product integration and revenue.

Program Manager

AAO-HNSJan 2008 - Jan 2011 • 3 yrs 1 moDefined marketing & sales qualified lead scoring and parameters. Redesigned and handled offline and digital marketing initiatives. Conceptualised and launched testing initiatives to increase website engagement and conversions. Managed an analyst.

Operations Manager

Covance Market Access ServicesJan 2005 - Jan 2008 • 3 yrs 1 moOversaw capacity across a contact centre. Managed, hired, and trained a 32-person team. Reduced the volume of low-value calls by initiating modifications to procedures, leading to $420K in annual savings.

Education

Howard University

BSc, Biology

INSEAD

MBA, Marketing and Strategy2012

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