Vanessa Myron

Content Marketing Manager • Customer Success Manager • Copywriter • Dallas, TX, US • Open to relocation

Video Editing

Creative Direction

Campaign Marketing

Content Strategy

Mobile Marketing

Process Optimization

Jack-of-all Trades

Wireframing

User Interface Design

User-Centered Design

Graphic Design

Product Design

Data Analysis

Technical Writing

Data Visualization

Content Management

Brand Ambassador

Mobile App Development

Video Ad Campaigns

Copywriting

Adobe Creative Suite

Marketing

Visual Design

Persuasive Writing

Content Development

Content Creation

Content Writing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Innovative Storyteller and Data-Driven Strategist with a Creative Edge.

With a strong foundation in UX/UI Design, Software Engineering, and Data Analysis, Copywriter I bring over five years of experience in crafting compelling narratives and optimizing content strategies. I led the redesign of MoneyGram's mobile app, resulting in a 20% increase in user engagement. I also developed a predictive model for customer behavior at Principal Financial Group, improving targeting accuracy and ROI by 25%. My expertise in SEO, analytics, and creative storytelling ensures impactful and data-driven content for Must Add Yellow.

Work History

Product Designer

MoneyGram InternationalFull-time EmployeeSep 2021 - Sep 2022 • 1 yr 1 mo### Product Designer at MoneyGram International As a Product Designer at MoneyGram International, I led the redesign of the mobile money transfer application and the enhancement of the desktop money transfer portal. #### Mobile Money Transfer App Redesign - **Role**: Led the redesign to improve user experience, accessibility, and performance on iOS and Android platforms. - **Environment**: Worked within an Agile framework using JIRA for sprint planning and task tracking. - **Key Activities**: - Conducted user research to identify pain points and gather feedback. - Collaborated with engineers to ensure seamless integration of design solutions. - **Results**: - Achieved a 20% increase in user engagement. - Reduced customer support inquiries by 15% within three months post-launch. #### Desktop Money Transfer Portal Enhancement - **Role**: Managed the redesign to streamline the user journey and increase conversion rates. - **Key Activities**: - Conducted usability testing and iterated based on feedback. - Implemented new features and optimized workflows with cross-functional teams. - **Results**: - Improved user satisfaction scores by 25%. - Increased successful transaction completion rates by 10%. ### Skills and Achievements - Created human-centered solutions based on user insights. - Ensured high-quality outcomes aligned with business goals. - Evolved MoneyGram's design system for consistency and efficiency. - Fostered a culture of innovation and collaboration within the organization.

Senior Marketing Media and Campaign Analyst

Revive.ioFreelancerFeb 2023 - Jun 2023 • 5 mosAs a Senior Marketing Media and Campaign Analyst, I focused on analyzing and optimizing marketing campaigns to drive efficiency and effectiveness. Campaign Performance Analysis Role: Analyzed and assessed Direct Mail, Email, and Media campaigns. Key Activities: Developed comprehensive campaign reports, tracking KPIs like CTR, conversion rates, ROI, and CLV. Performed deep-dive analyses to provide insights on customer segmentation, creative effectiveness, and test results. Results: Contributed to a 15% increase in overall campaign efficiency. Innovative Contributions Media Mix Model: Developed and implemented a Media Mix Model, enhancing media performance measurement and increasing ROI by 20%. Predictive Model: Created a predictive model for customer behavior, improving targeting accuracy and campaign ROI by 25%. Data Analysis: Utilized complex SQL queries to extract and analyze data from platforms like Google Big Query and Google Analytics, improving data accuracy by 30%. Strategic Recommendations Recommendations: Provided actionable recommendations based on analysis, influencing future campaign strategies and increasing customer retention by 10%. Leadership Presentations: Led discussions and presentations to the leadership team, driving strategic decisions. Ad-Hoc Projects: Supported ad-hoc analytical projects and marketing performance reporting, enhancing data-driven decision-making.

Data Analyst

Principal Financial GroupContract EmployeeSep 2022 - Sep 2023 • 1 yr 1 moAs a Data Analyst Consultant for Principal Financial Group, I leveraged my analytical skills to drive data-driven decisions and optimize business processes. Key Responsibilities Data Analysis: Analyzed large datasets to uncover trends, patterns, and insights that informed business strategies. Reporting: Developed comprehensive reports and dashboards to track key performance indicators (KPIs) and business metrics. SQL Expertise: Utilized complex SQL queries to extract, manipulate, and analyze data from various databases, ensuring data accuracy and reliability. Notable Achievements Performance Optimization: Identified inefficiencies and provided actionable recommendations, resulting in a 20% improvement in operational efficiency. Predictive Analytics: Created predictive models to forecast customer behavior and market trends, enhancing decision-making processes. Stakeholder Collaboration: Worked closely with stakeholders to understand their needs and deliver tailored analytical solutions that supported business objectives. Tools and Technologies SQL: Advanced use of SQL for data extraction and analysis. Data Visualization: Created interactive dashboards using tools like Tableau and Power BI to present data insights effectively. Statistical Analysis: Applied statistical methods to validate findings and support strategic initiatives. Impact My contributions as a Data Analyst Consultant helped Principal Financial Group make informed, data-driven decisions, ultimately improving business performance and achieving strategic goals.

Creative Director

Must Add YellowFreelancerFeb 2020 - May 2022 • 2 yrs 4 mos

Project Manager

Williams and Williams Contract EmployeeMar 2019 - Sep 2019 • 7 mosAs a Marketing Project Manager, my responsibilities included: Client Collaboration: Met with internal clients to identify core needs and ensure requests aligned with company goals and initiatives. Project Management: Managed projects from kickoff through execution using Asana, ensuring they met or exceeded objectives on time and on budget. Strategic Recommendations: Partnered with marketing leaders and internal clients to recommend strategic options and courses of action. Team Leadership: Managed and built a team of Virtual Assistant (VA) Project Managers, developing responsibilities and overseeing their activities and performance. Decision Authority: Had the authority to reject or conditionally approve requests based on their merit, ensuring alignment with strategic goals. Relationship Management: Collaborated with internal clients and stakeholders to maintain effective relationships. Project Reporting: Provided timely and accurate status reports, tracking project milestones and deliverables. Kickoff Organization: Collected, organized, and filtered incoming requests, diving deep into details for an effective project kickoff. Asana Management: Acted as the primary owner of Asana, setting up and tracking projects through completion for annual reporting. Operational Requirements: Completed marketing department operational requirements by assembling core teams, recording critical action steps, and following up on progress. Lifecycle Ownership: Managed the full project lifecycle for major initiatives, ensuring alignment with strategic objectives. Campaign Performance: Worked with analysts and strategists to track and measure campaign performance. Best Practices: Led the establishment of best practices, templates, policies, tools, and partnerships to expand organizational capabilities. Functional Acumen: Supported how solutions would address client goals while maintaining alignment with industry best practices.

Client Success Manager

Turnberry SolutionsFull-time EmployeeSep 2021 - Sep 2023 • 2 yrs 1 moManaged the onboarding process for over 150 new clients, ensuring a smooth and seamless account setup. Guided clients through the onboarding process, providing a successful introduction to the company’s services, resulting in a 98% satisfaction rate. Led compliance-related areas of the process, ensuring clients had a thorough understanding and ability to navigate moving forward. Communicated with clients and stakeholders to identify and resolve issues throughout the onboarding process, reducing issue resolution time by 30%. Ensured a smooth client transition to the Customer Service team upon completion of the onboarding phase. Worked closely with other departments to complete cross-functional tasks and ensure client success, improving cross-departmental efficiency by 20%. Actively reviewed and managed a shared team email box to address client inquiries and concerns, maintaining a 95% response rate within 24 hours.

Education

Florida State University

Bachelor's Degree, Computer Science and FilmJan 2015 - Dec 2020

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