Top Talent like Vanessa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Vanessa Visaga

Growth Marketing Manager • Product Marketing Manager • Creative & Brand Strategist • Tampa, FL, US • Open to relocation
Top Earner
Blog Writing
Strategic Design
Pinterest
Digital Strategy
Collaboration
Visual Identity
Social Ad Campaigns
Strategy & Business Development
Business Strategy
Brand Management
Ads Manager
Mobile Marketing
SMS Marketing
Design
Digital Advertising
Instagram
Brand Identity
Management
Creative Marketing
Brand Development
TikTok
Digital Marketing
Business Planning
Team Building
Business Automation
Editing
Reels
Social Media Design
YouTube Channel Production Management
E-Commerce
Brand Design
UI/UX Design
Semrush
Bing Ads
Graphic Design
Jack-of-all Trades
Entrepreneurship
Adobe Creative Suite
Content Strategy
LinkedIn Ads
Pinterest Ads
SEO
Search Engine Marketing
Marketing Strategy
Global Marketing
Integrated Marketing
Facebook Business Pages
Logo Design
Brand Strategy
Buffer
Hootsuite
Facebook
Market Analysis
TikTok Management
Branding
Social Media Management
Retargeting
Social Media Communications
Engagement
Messaging Strategy
Promotional Marketing
Newsletter Design
Brand Ambassador
Social Media Marketing
Social Media
Community Building
Newsletter Management
Market Research
Advertising
Email Marketing
Automation
Customer Experience
Product Management
Marketing Analytics
Product Marketing
Marketing
ActiveCampaign
Campaign Management
Campaigning
Campaign Marketing
Media Communications
Available for hire fromNegotiable
Contracts
Full-Time Roles
Digital Media Specialist | Marketing Professional
Outstanding digital marketing professional with over 8 years of experience in driving brand growth and customer engagement. I've worked with marketing agencies and organizations such as IKIGAI, Spectrum Brands, and Tristar Products & Studios, delivering significant results in ROI, scaling brands from the ground up with up to 220% revenue increase and leveraging revenue channels such as Amazon Seller Central making over $16M in sales over the course of 8 months in growth for accounts and e-commerce brands. My expertise and talent lie in the optimization of campaigns, automation of processes, and crafting relevant, engaging content tailored to each brand's specific needs. I'm passionate about innovation and helping brands stand out.

Work History

I

Head of Digital: Digital Brand Voice, Media Buyer & E-commerce Content Strategist

Ikigai Marketing Works LLC.Jan 2023 - Mar 2024 • 1 yr 3 mosEstablished, and led cross-functional teams to optimize content and marketing strategies across platforms, brands, and channels. Spearheaded the development and implementation of comprehensive marketing strategies resulting in revenue growth exceeding $16M+ within 8 months in Amazon Seller Central and Walmart Connect Advertising platforms. Directed successful campaigns on Google, Bing, and CTV channels, achieving effective brand positioning and promotion for As Seen on TV products Effectively coordinated with agencies to launch, produce content for, and optimize advertising campaigns and audience targeting on Google, Bing, and CTV channels like Roku, Paramount, Hulu, SiriusXM, iHeartradio, Spotify, etc. Fostered transparency, accountability, and collaboration among teams and agencies to align with company goals. Created successful Google Ad campaigns, assets, and strategy ranging from search to P-Max, display, and shopping. Defined POOPH's brand identity, optimizing content through A/B testing, SEO, and CRO to drive growth and deliver valuable insights. Created, coordinated, reviewed, and distributed content strategically across different brands and channels for advertising. Implemented Geofencing, and targeting for Google AdWords to find the best locations for product launches in support of the Walmart retail plan, all while coordinating the launch, and optimization of CTV/OTT & PPC campaigns. Managed diverse product lines and over 28+ SKUs across 10+ platforms, employing an omnichannel strategy. Oversaw weekly, monthly, and quarterly reports from agencies, optimizing campaigns on Social, Amazon, Walmart, etc. Facilitated the smooth transition of brand accounts during acquisitions, maintaining brand integrity and success. Monitored and analyzed digital performance, providing insights for continuous improvement and effective decision-making. Led site audit pinpointing UX/UI enhancements, through a CRO report for Pooph.com, outlining launch strategy for 2024.
S

Digital Marketing Manager & Content Strategist

Spectrum BrandsFull-time EmployeeNov 2020 - Jun 2022 • 1 yr 8 mosBrands worked on: Remington, George Foreman, PowerXL, Black+Decker, Emeril Lagasse, Copper Chef, Juiceman, Cuter, Ecologic, Rejuvenate, Nature's Miracle, Furminator, Wild Harvest. Strategically created and distributed content across multiple brands and channels for branding and marketing campaigns. Coordinated product launches through video content (Organic/Paid) marketing campaigns, updating reports for analytical growth and KPIs throughout an omnichannel strategy for brands like PowerXL, Emeril, and Copper Chef. Generated and influenced circulation of consumer traffic through a YouTube Growth Roundabout and influencer program. Evaluated opportunities and submitted proposals to Global Director for the production of content & e-commerce strategies. Led the creation, editing, and management of video content, templates, and presentations to drive continuity and exposure. Continuously rotated/updated brand design and elements to grow impressions, optimize KPIs & brand visibility. Implemented strategic marketing tactics: CTA buttons/cards and SEO across all platforms including Amazon Seller Central. Organized brand revamps and collaborated with international teams to target diverse audiences via CTV/OTT and DRTV. Successfully managed deadlines, projects, and creative teams while collaborating closely with Sales, and CS departments.
T

Social Media Digital Marketing Manager & YouTube Brand Portfolio Strategist

Tristar Products / StudiosFull-time EmployeeNov 2020 - Feb 2022 • 1 yr 4 mosCreated, optimized, and directed content for main Tristar brands to ensure best consistent product-market fit across all channels, including social media channels, e-blasts, websites, product landing pages, etc. Strategized best practice SEO on all digital media platforms for various types of content including video, posts, listings, etc. Provided KPI reports and tracked campaigns and product launches for brands like Genie Bra, Power Living, Clear TV, etc. Managed team of video editors and designers to optimize consumer visual appeal and traction on content, and posts. Led marketing transitions with executives, from TV to digital, exploring new advertising avenues for organizational growth. Directed digital media campaigns for multi-million-dollar brands on YouTube, while managing agencies, and influencers.
P

Healthcare & Biopharma Marketing Presentation Specialist + Graphic Designer

Phoenix Group / eNOVAJun 2018 - Mar 2019 • 10 mosAssisted creative director with the creation and placement of marketing assets for presentations and advertising campaigns. Assisted in the further refinement of brand identity and continuity across all content produced for brands: Vascepa, eEduce It, Endo, Amarin, Otsuka, AstraZeneca, Praluent, Jynarque, Endo, Xiaflex, and more. Coordinated with different creatives and a team to make excellent PowerPoint presentations for the pharma speakers bureau corresponding to proposals within the industry for various companies & brands. Explored innovations and design models expanding into virtual reality to be used in digital advertising. Expanded the medical communications of the organization through PowerPoint presentations Developed pharma industry marketing presentations and content for printed and digital collateral
W

Digital Media & Communications Specialist

WIRAQOCHA FOUNDATION- Analyzed, and made an audit for the website and social media strategy<br>- Reassessed business goals with founder and built a social media strategy for Facebook and YouTube<br>- Create, and establish social media presence on all platforms. <br>-Optimization of YouTube and video content library<br>- Monitor and proactively increase social traffic, growth and engagement for the organization <br>- Optimize website traffic circulation through a site map<br>- Integrate products from the Website through Shopify for Facebook, YouTube<br>- Audit, track, and analyze audience circulation, and optimize targeting of paid adds.<br>- Implement social media tools to track insights, and increase followers and engagement.
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 1 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

M

Montclair State University

Studio Arts & Design Minor, Photography, Film, Animation, Graphic & Illustrative Design2017 - 2018
M

Montclair State University

Bachelor's degree, Entrepreneurship/Entrepreneurial Studies2017 - 2018
M

Montclair State University

Bachelors Degree, Marketing2015 - 2018
M

Middlesex College

Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General2012 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Digital Media Specialist | Marketing Professional
Outstanding digital marketing professional with over 8 years of experience in driving brand growth and customer engagement. I've worked with marketing agencies and organizations such as IKIGAI, Spectrum Brands, and Tristar Products & Studios, delivering significant results in ROI, scaling brands from the ground up with up to 220% revenue increase and leveraging revenue channels such as Amazon Seller Central making over $16M in sales over the course of 8 months in growth for accounts and e-commerce brands. My expertise and talent lie in the optimization of campaigns, automation of processes, and crafting relevant, engaging content tailored to each brand's specific needs. I'm passionate about innovation and helping brands stand out.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Vanessa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Vanessa Visaga

Growth Marketing Manager • Product Marketing Manager • Creative & Brand Strategist • Tampa, FL, US • Open to relocation
Top Earner
Blog Writing
Strategic Design
Pinterest
Digital Strategy
Collaboration
Visual Identity
Social Ad Campaigns
Strategy & Business Development
Business Strategy
Brand Management
Ads Manager
Mobile Marketing
SMS Marketing
Design
Digital Advertising
Instagram
Brand Identity
Management
Creative Marketing
Brand Development
TikTok
Digital Marketing
Business Planning
Team Building
Business Automation
Editing
Reels
Social Media Design
YouTube Channel Production Management
E-Commerce
Brand Design
UI/UX Design
Semrush
Bing Ads
Graphic Design
Jack-of-all Trades
Entrepreneurship
Adobe Creative Suite
Content Strategy
LinkedIn Ads
Pinterest Ads
SEO
Search Engine Marketing
Marketing Strategy
Global Marketing
Integrated Marketing
Facebook Business Pages
Logo Design
Brand Strategy
Buffer
Hootsuite
Facebook
Market Analysis
TikTok Management
Branding
Social Media Management
Retargeting
Social Media Communications
Engagement
Messaging Strategy
Promotional Marketing
Newsletter Design
Brand Ambassador
Social Media Marketing
Social Media
Community Building
Newsletter Management
Market Research
Advertising
Email Marketing
Automation
Customer Experience
Product Management
Marketing Analytics
Product Marketing
Marketing
ActiveCampaign
Campaign Management
Campaigning
Campaign Marketing
Media Communications
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

I

Head of Digital: Digital Brand Voice, Media Buyer & E-commerce Content Strategist

Ikigai Marketing Works LLC.Jan 2023 - Mar 2024 • 1 yr 3 mosEstablished, and led cross-functional teams to optimize content and marketing strategies across platforms, brands, and channels. Spearheaded the development and implementation of comprehensive marketing strategies resulting in revenue growth exceeding $16M+ within 8 months in Amazon Seller Central and Walmart Connect Advertising platforms. Directed successful campaigns on Google, Bing, and CTV channels, achieving effective brand positioning and promotion for As Seen on TV products Effectively coordinated with agencies to launch, produce content for, and optimize advertising campaigns and audience targeting on Google, Bing, and CTV channels like Roku, Paramount, Hulu, SiriusXM, iHeartradio, Spotify, etc. Fostered transparency, accountability, and collaboration among teams and agencies to align with company goals. Created successful Google Ad campaigns, assets, and strategy ranging from search to P-Max, display, and shopping. Defined POOPH's brand identity, optimizing content through A/B testing, SEO, and CRO to drive growth and deliver valuable insights. Created, coordinated, reviewed, and distributed content strategically across different brands and channels for advertising. Implemented Geofencing, and targeting for Google AdWords to find the best locations for product launches in support of the Walmart retail plan, all while coordinating the launch, and optimization of CTV/OTT & PPC campaigns. Managed diverse product lines and over 28+ SKUs across 10+ platforms, employing an omnichannel strategy. Oversaw weekly, monthly, and quarterly reports from agencies, optimizing campaigns on Social, Amazon, Walmart, etc. Facilitated the smooth transition of brand accounts during acquisitions, maintaining brand integrity and success. Monitored and analyzed digital performance, providing insights for continuous improvement and effective decision-making. Led site audit pinpointing UX/UI enhancements, through a CRO report for Pooph.com, outlining launch strategy for 2024.
S

Digital Marketing Manager & Content Strategist

Spectrum BrandsFull-time EmployeeNov 2020 - Jun 2022 • 1 yr 8 mosBrands worked on: Remington, George Foreman, PowerXL, Black+Decker, Emeril Lagasse, Copper Chef, Juiceman, Cuter, Ecologic, Rejuvenate, Nature's Miracle, Furminator, Wild Harvest. Strategically created and distributed content across multiple brands and channels for branding and marketing campaigns. Coordinated product launches through video content (Organic/Paid) marketing campaigns, updating reports for analytical growth and KPIs throughout an omnichannel strategy for brands like PowerXL, Emeril, and Copper Chef. Generated and influenced circulation of consumer traffic through a YouTube Growth Roundabout and influencer program. Evaluated opportunities and submitted proposals to Global Director for the production of content & e-commerce strategies. Led the creation, editing, and management of video content, templates, and presentations to drive continuity and exposure. Continuously rotated/updated brand design and elements to grow impressions, optimize KPIs & brand visibility. Implemented strategic marketing tactics: CTA buttons/cards and SEO across all platforms including Amazon Seller Central. Organized brand revamps and collaborated with international teams to target diverse audiences via CTV/OTT and DRTV. Successfully managed deadlines, projects, and creative teams while collaborating closely with Sales, and CS departments.
T

Social Media Digital Marketing Manager & YouTube Brand Portfolio Strategist

Tristar Products / StudiosFull-time EmployeeNov 2020 - Feb 2022 • 1 yr 4 mosCreated, optimized, and directed content for main Tristar brands to ensure best consistent product-market fit across all channels, including social media channels, e-blasts, websites, product landing pages, etc. Strategized best practice SEO on all digital media platforms for various types of content including video, posts, listings, etc. Provided KPI reports and tracked campaigns and product launches for brands like Genie Bra, Power Living, Clear TV, etc. Managed team of video editors and designers to optimize consumer visual appeal and traction on content, and posts. Led marketing transitions with executives, from TV to digital, exploring new advertising avenues for organizational growth. Directed digital media campaigns for multi-million-dollar brands on YouTube, while managing agencies, and influencers.
P

Healthcare & Biopharma Marketing Presentation Specialist + Graphic Designer

Phoenix Group / eNOVAJun 2018 - Mar 2019 • 10 mosAssisted creative director with the creation and placement of marketing assets for presentations and advertising campaigns. Assisted in the further refinement of brand identity and continuity across all content produced for brands: Vascepa, eEduce It, Endo, Amarin, Otsuka, AstraZeneca, Praluent, Jynarque, Endo, Xiaflex, and more. Coordinated with different creatives and a team to make excellent PowerPoint presentations for the pharma speakers bureau corresponding to proposals within the industry for various companies & brands. Explored innovations and design models expanding into virtual reality to be used in digital advertising. Expanded the medical communications of the organization through PowerPoint presentations Developed pharma industry marketing presentations and content for printed and digital collateral
W

Digital Media & Communications Specialist

WIRAQOCHA FOUNDATION- Analyzed, and made an audit for the website and social media strategy<br>- Reassessed business goals with founder and built a social media strategy for Facebook and YouTube<br>- Create, and establish social media presence on all platforms. <br>-Optimization of YouTube and video content library<br>- Monitor and proactively increase social traffic, growth and engagement for the organization <br>- Optimize website traffic circulation through a site map<br>- Integrate products from the Website through Shopify for Facebook, YouTube<br>- Audit, track, and analyze audience circulation, and optimize targeting of paid adds.<br>- Implement social media tools to track insights, and increase followers and engagement.
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 1 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

M

Montclair State University

Studio Arts & Design Minor, Photography, Film, Animation, Graphic & Illustrative Design2017 - 2018
M

Montclair State University

Bachelor's degree, Entrepreneurship/Entrepreneurial Studies2017 - 2018
M

Montclair State University

Bachelors Degree, Marketing2015 - 2018
M

Middlesex College

Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General2012 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.